Scott Duffy with David Meltzer, Founder Sports 1 Marketing, long Interview

What is the number one thing that you've learned entrepreneurs need to do when pitching their idea?

Yeah, so Elevator Pitch is a digital show on Entrepreneur network, Amazon, Ruku, YouTube, it's all over, but it's digital. And what we do is we put these Entrepreneurs, we did 12 episodes with 90 of them and they go up 60 floors in 60 seconds by themselves in cameras and pitch their idea. They stop at the elevators and the judges, four of us decide, decide whether send them down or open the doors. And what I've learned through that process is how little entrepreneurs know about, number one, what an elevator pitch is and what the purpose of it is. Simply the purpose of an elevator pitch is to, one, stimulate interest, two, transition interest, and then three, the hardest part is to share that vision of what I want and how much you're going to get. And they are, you know, 10% maybe got through that process.