Scott Duffy talks to a space shuttle commander who explains that re-entry looks terrifying but isn't actually risky because every danger is anticipated, measured, and has a backup plan. The lesson for entrepreneurs: build systems and mitigations so you can recover when projects fail.
Chapters
I'm one of those people that is completely fascinated by space flight. And a couple years ago, I had an opportunity to sit down with the space shuttle commander, and I asked him, I said, when you first enter the Earth's atmosphere and you're coming back to Earth, there's a time where for seven minutes, you're completely surrounded by a ball of fire. And I said, when that happens, are you just freaking out? And he said, no. And he started to laugh. He said, but there's a moment just before that, it's. It's a little bit tricky. He said, I'm driving the space shuttle 20,000 miles per hour upside down and backwards, and my job is to flip it over so the tip of the nose of the space shuttle. He said, picture this. There is a needle on the tip of the nose of the space shuttle. On the tip of the needle on the tip of the nose of the space shuttle has to come into the atmosphere at the perfect angle of attack. And he said, if we're off by more than just a couple degrees in either direction, the second we hit the atmosphere, the whole thing explodes. And I'm like, oh, my gosh, that sounds risky. And he looked at me and said, this risk, my friend, should never be risky. Risk should be well thought out, planned for in advance. Systems should be put in place, alarm bells should go off. So if things take longer than planned, don't work out, work out as planned, or go sideways, you can recover and you can bounce right back. And the question I have for you today is this. What are you doing to protect yourself, to mitigate your risk in your business? So in your business, if things take longer than planned, they don't work out as planned, or they go sideways, you can bounce right back.