Scott McInnesFounder and Director, Inspiring Change · 20+ Years Helping Leaders Build Stronger Cultures, More Human Communication and Embed Lasting Change | Founder | Keynote Speaker | Podcast Host

Culture Is Lived, Not Just Stated #OrganisationalCulture #PurposeDriven

23 Mar 2026 · 1 min

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Leaders shape culture through what they do, not what they say. When executives visibly embody values, reward aligned behavior, and handle mistakes consistently, employees follow. Culture cascades from the top down.

Chapters

When it comes to building strong and aligned cultures, where should organizations focus most?
Where should they focus? I think they should focus— it starts at the top of the organization. Now, it's being able to clearly define what is the culture that you want, what does good look like, and then bring it to life with how leaders behave. You know, that's the sort of things, you know, that people notice. What gets rewarded, or how decisions are made, how mistakes are treated. If people see certain things being rewarded by leadership, that's what people will do at the end of the day. So I think culture needs to be lived, or values need to be lived by leadership, and that cascades throughout the organization.