Scott McInnesFounder and Director, Inspiring Change · 20+ Years Helping Leaders Build Stronger Cultures, More Human Communication and Embed Lasting Change | Founder | Keynote Speaker | Podcast Host

We need to create better organisational cultures online | Navigating remote & hybrid work

3 Feb 2026 · 1 min

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Three people discuss hybrid work challenges. One argues schedules should match tasks, not just track presence. Another warns that forcing office time for routine calls frustrates staff. The third says companies need to intentionally build culture online instead of relying on the office to do it.

have to think about, rather than it just being, well, is Susie at home today, or is she in the office? It's, well, when Susie's at home today, what's the best work for Susie to be doing? Because if we're bringing people into the office for 2 or 3 core days, and they're sitting in booths doing Teams calls all day, that just pisses people off, I think.
But it really comes from balancing and being really clear on why, what are teams working on, and then giving them the flex around the how.
We have to not shy away from creating good cultures online as well. I think there's maybe been an overemphasis that, oh, look, we get to the culture and collaboration stuff when we're in the office, and then we'll just keep the online experience a transactional one, and we'll just get on with it. We're not going to give up on culture online. We're actually going to double down on achieving our cultural ambition online as well as in person and not put all the pressure on the in-person experience.