Creating Your Perfect Pitch Deck

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This is the no Closer show where you get the latest developments in distressed note investing and learn the secrets of how you can control millions of dollars worth of property for panties on the dollar. Get educated and entertained by someone who has closed thousands of deals and lives to support you in achieving the same. Now, here's your host CEO of We Close Nodes, Scott Carson.

Good morning, good afternoon, good evening, everybody. Welcome to this episode of the Note Closure Show. As always, Scott Carson. Excited to be here with the day. And on today's episode, I want to talk about a tool that our students. I've used in a multitude of facets to help us raise capital, find assets and a variety of other things depending on what your niche is, depending on what your focus is. And what am I talking about? Well, I'm talking about a pitch deck. Now, a pitch deck isn't something in baseball. You're not pitching something like, you know, pitches, but a pitch deck. You'll often hear about this like big commercial one off assets will have a pitch deck about raising capital. You'll see funds using a pitch deck to talk about their asset class or what asset they're striving after. A lot of family offices will have conferences where they bring in different investors to provide their, their pitch deck, which is basically their presentation about what they're trying to raise capital for. Now I've, you know, we've been using a pitch deck for years that we close notes in a variety of facets to find assets, but also to raise capital. And when our students are one on one coaching students and other students have implemented using a pitch deck. It's really led to great results. Now if you're sitting here listening or watching this and you're like, what's a pitch deck? Is this a complicated presentation? Is it be fancy? And here all it is, pitch deck is, it's literally a PowerPoint presentation sharing about who you are, what you're focused on and what you're looking for. Really, it's, it's, it's literally not a long video. I actually prefer videos or pitch decks videos that they're less than 15 minutes. It's something that you record and then share it to your website or you share it on LinkedIn. It's really about who your business, you know, what your business is, who you are and what you're looking for. Like I said, and it's not meant to be complicated. Like I say, it's, it's preferably 15 minutes, ideally 10 minutes. And the makeup of your pitch deck is pretty simple. Now in the past I've talked about when you're doing a presentation, abide by the 302010 ruler October 2030 rule. Okay? 10 slides equals 20 minutes of. Com, you know content and you should have everything, all the bullet points be at least 30 point font or you've got too much on one slide and needs to divide it in two slides. Now here's what's involved in our pitch deck. Really very simple. You want to take notes for this. It's not difficult to do but it should be something that you do and this is something you probably want to have. Like I have a different pitch deck for my asset managers than I do to the general public for investors. I also have a different pitch deck for my podcasting. My pitch deck for podcasting is really two minutes long. It's not long at all. But my pitch deck for asset managers is just a couple slides. It talks about who I am. What we close notes is you know we're a Austin based investment firm focused on buying distressed debts, distressed mortgages and residential commercial properties all across the country. We've been buying debts for such and such years. We bought any more from a one off to a large portfolio. We're looking for single family homes, you know duplexes, triplexes, four plexes, all the way up to small balance commercial usually you know 2 million in UPB and below that. And then I talk a little about my vendors that we have attorneys, our servicing company, what we're looking to do and how we'd love to help any asset managers at banks to move stuff. It's really my asset manager one is really like about five minutes long. It's not really long. The longer one obviously is to investors. And this is like I said it's about 10, 10 and a half minutes long and it talks about hey thanks for coming. Who's we close notes? Who's is one slide sales A lot of the same information I just mentioned but who we close notes.com is who Scott Carson As I talk about my background I have one or two slides about my background where how I've been featured my you know what I do any news like I've been featured in different parts of the country in different medias. I speak a lot of rea clubs and expos and I have a you know the host of the podcast that does really well and then I also then the next phase besides who we close notes.com is second phase about me. The third phase is what are we looking you know what we aren't I think that's an important thing versus what you are because that answers questions. And I purposely to say we're not a joker broker. We're buying for our own portfolio. We're not fixing flippers, even though we do have to do a little bit of that time. We're not wholesaling. We're buying, like I said, for our own portfolio. And really just kind of talk about, hey, that we are always looking at stuff and that we're funded with private investor capital. And our biggest goal is to rehab the borrower, buying occupied assets that we get reperforming or work with the borrowers in a friendly nature to, you know, deed the property over just if they want to walk away or they can't perform in some sort of fashion. You know, last, last thing we like to do is foreclose. But we kind of go through that, you know, our three pronged approach. Get them reperforming cash for keys, deed loans. And then if we foreclose, we have to do that. We talk about, you know, how we're buying in most major markets and our ideal asset class is usually 50 to $300,000 assets. We will look above that, but that's kind of our bread and butter. I'll then give some examples of individual deals. I'll have a slide just about performing notes. I have a slide about non performing notes. I have a slide about commercial. Then I also have a slide with some images of a pool that we bought. All right, now you gotta remember this is a pitch deck that's designed for investors. So I'm just, I'm giving as much visualization as I can. All right, great photos of assets. I'm also talking about how we are not the only ones. I have a whole slide, it's focused just on our vendors. I have, I talk about how there's like, you know, five, six, you know, vendors that we use on a regular basis. We have our servicing company, what they do. I have our attorneys, we have law firm associates which helps us with the entity, you know, asset creation or LLC creations and that stuff. I talk about how we partner up with different self directed IRA companies. I also talk about how we use realtors across the country to help us. I just basically talk about the team. Of course, back to the first slide. I didn't mention with we closed notes. I talk about who's on the team. I talk about me, my VP of operations, marketing assistants, our asset manager that's in house, and then any interns that we have out there as well. So they see it's just not me, myself and I. And that's a highly thing that I recommend. Many of you guys out there that are solopreneurs, they're doing this in a hobby. You know, talk about yourself, maybe have your spouse have a picture of your family. I think that's an important thing. We see that work well with people identifying you. You know, if you're attending some conferences, you're brand new. Talk about some of the different things that you go to. You know what you're really, what your focus is. You know, our long term focus is to buy non performing notes and work with the homeowners to keep them in their house. We don't like to rehab the borrower. I mean we don't want to rehab the property when we have the borrower. Our tagline is turning problem properties into profitable solutions. I want to have a few of those things. Okay, so what have I talked about? I've talked about who we close notes is on our team, who I am and why. My expertise it what we're kind of focused on. We aren't. And then we are focusing on asset class types. And then I get into a couple short, no more than three case studies and I have a case study about a performing note that we got modified. A case study about a property took back dean and then a case study about a foreclosure. Now I don't want to just show the best, you know, I also have a slide in there after the case studies about how we protect ourselves with you know, the top five points that we like to use. How we're only buying first liens at 70 less. We're not the ones foreclosing. We have our attorneys and servicing company handling that. And we put insurance in the property. We're always double checking to get the collateral file to make sure we have the right to foreclose. Okay, and then I get into what we're looking for. Hey, we're looking for investors that are looking to put some lazy assets to work. We talk about minimums. You know, we're really looking for somebody who's got 50k or more to get started with that we leverage. We'll tweak, we'll tweak up the presentation again once our fund is active into talking about the fund and what's involved with the fund. And if you've got a PPM or a reg A or 5 or 6 B or C then that would be something you want to put in there too about what you're focused on. That's a general Thing, you know, talk. The last slide you want to have is you want to have maybe some testimonials from investors that you've worked with, testimony from hard money lenders. Get some testimonials, talk about the team, tell people what the next step is. And that's really what the next step is. If you'd like to Canadian conversation. Hey, book a call with me at talkwithscottgarson.com or reach out to me and let's schedule a call to see if your goals make sense and align with ours. And if there's something you want to proceed. Let's get, let's get the ball rolling. What's worked well, too, for a lot of folks is we have two different programs. If you've got 50K, you know, you want to get started, that's great. If you're looking to invest a little bit more, make a little higher return, we can partner with you and set some things up with individual LLCs or special purposes if you've got 250 or more to make that happen. But here's the thing. So many people worry about the pitch deck being perfect. I didn't say it was a perfect pitch deck. Your perfect pitch deck is a pitch deck that's actually created, recorded, and uploaded to YouTube. It's uploaded to your channel, your, like I said, your Facebook, your website. You're posting to LinkedIn. You might even. One of the things I think is one of the greatest things is to take your pitch deck and use a service like Restream to rebroadcast your pitch deck once a week. Just have it go to LinkedIn, have it go out to your social media. In a lot of cases, if you're looking to raise capital, that's a great thing. Okay. But you got to get the word out what you're doing. And I've talked in a previous episode here, you know, a couple weeks ago, about you got to share your message, and it's good to share what you are and what you're doing. But having a pitch deck, this is something, too, that's worked really well in mailing out, you know, a link to your pitch deck on your. If you're mailing out postcards, you're going to an IRA event, you're networking with investors. If you'd like to, you know, find out more about what we do, maybe you put a Catchka code on the back of your business card, or maybe you put it in your images. Or you. So it's a little, you know, QR code that people Scan off your letters or postcards or marketing. You know, I used to, when I had a, well, I still have it. But when we were, you know, going to a lot of these conferences, we had this whole, you know, huge booth thing. It was a, you know, 10 foot wide by 8 foot tall booth that we would take apart, put back together and have way that, you know, the podium part of it that stored everything, it had the wraparound thing and it actually had a big catcher. People could scan that and it would take them to our pitch deck and take them to us. Talking about deals and my training and stuff like that. Now that's, that's the pitch deck for raising capital and connecting with investors. About 10 to 12 minutes long. When you're, you're putting together a pitch deck about what you're looking for, you want to keep this short and sweet. You know, I think it's great to have it on a PowerPoint slide. You know, if you don't want to be on camera, it makes you, it makes it really easy. You don't really need a lot of information. You need to cut your presentation in half or ask man just to be less than five minutes. You know, who your company is, what, what you know, where is it at, what you're focused on. Maybe some of your past case studies you closed on or some of the deals that you bought. If you haven't bought any notes and talk about your case studies. Hey, we bought a lot of real estate. You know, a great tool that I recommend that investors use. If you've done fix and flips or wholesales, have been a realtor or hard money lender or something like that, you're getting to the note business. Take every deal that you've done and map it in batch GL. It'll map up to 250 locations and spit out a map for you. Take that map and put that in your presentation. Hey, here's a map. It's just every address, every spot on here is a deal that we've been involved with. And it's a variety of wholesaling or fixing, flipping or notes or private lending that we've done in the past as well. So that gives a much bigger emphasis on your experience versus oh, I haven't done a no deal. Well, you're an investor. You're an investor of some sort. Share your experience because that experience speaks volume versus saying I haven't done anything. When you actually have done something, share that. You should have that as a slide. You know, I actually have a couple, a slide that shows, hey, we bought anyone from a one off asset to a big portfolio and I map the portfolio and put it on there. If you're working on different portfolios, you know, map it and bash geo, save the image and put that in your presentation. Okay? So that becomes a, you know, talk about what you're doing experience and you know, how you'd love to talk with them if they have anything in their books. Once again, you can put a capture code or QR code for your asset manager pitch deck, but I think it's better when you create a link for it and you upload to YouTube. Take that link, same thing with your, you know, your longer pitch deck for investors and create a bitly link, a bit.ly and use that bitly link so you can track opens, you can track people that have clicked on it, people have watched it, and then you can kind of see your hit rate based on how many people have watched the video. When you send out a letter, postcard or of a posting, same thing. I don't send out direct mail to asset managers. What we do with the pitch deck is when I'm connecting with people on LinkedIn through a message or octopus, I say, hey, I'd love to talk with you. You know, you only got 300 characters for an intro. Really less than a lot of cases is I want to, I use that short link, that bitly link in there and put in there, hey, here's a little about us, you know, or it pulls up in the message. Once they accept the connection, it pops a message and they see my smile and face behind the, you know, blue screen talking about what we close notes is, or you know, what are we looking for and how we can help them. And you know, they want to get any, you know, notes off their desk or any, you know, naughty borrowers or they're not even notes, anything like that. It's a helpful way for them to understand what you. But you say a lot more in a short two to five minute video than you can in a 300 character invite on LinkedIn. And people, people respond to it. They really do. Hey, okay, let's make a phone call. And that's the thing, your call to action with your ass manager video is to either respond to this email and say let's call or book a time on my calendar to talk. And you want to make that link to talk, Very, very simple. I think it's important for you, you know, like, you know, we've had people you talk with, Larry, you know, as soon as you talk with Jessica, you know, talk with Linda, you know, talk with. We close notes. You know, I talk. I have talked with Scott Carson. Talk with Scott was already taken. But give something easy. You want to make this simple. Don't, don't make it difficult. You really want to keep it one touch, something they can click on or they can actually make it simple to type in. I'm not a fan of text. I mean, remember, we use text message marketing and I use that sometime when I'm not speaking. I don't use this, hey, text the word notes to this to, you know, if somebody's in texture and they're reading your email or letter, just have it go straight to your calend link or your email and make it simple. Scott. Scottclosenotes.com because you're sending that out through LinkedIn, it's easy to put the links in there. Okay. If you're sending out physical mail to your IRA investors you've pulled. You want to make it simple where they can literally this touch base. So in your Description on your YouTube video, this is important. You want to make sure it's a good thumbnail too. On your YouTube video, on both pitch decks make it different. And then the very first thing in the description is the link you want them to go to. You also want to put your website, but put the link. TalkwithScottCars.com is the first link in the description because that'll pop up as a clickable link when they're watching that video. And that's important to do. And of course, a little short description about what you're doing, maybe long. You don't really need to worry about the tags and keywords on the asset manager pitch deck on YouTube, you can actually keep that private if you want. I mean, keep it public so other people can see, that's fine. But on your asset, man, I mean, your private investor pitch deck, yes, keep that open to the public. Then you definitely want to use tags and hash, you know, keywords in the description and the tags on your YouTube channel. So it drives investors looking for deals. So they come across your YouTube video in, in normal YouTube searches or YouTube recommends it and you're getting that kind of multiple touch approach. It might make sense for you to upload that video twice. One where it's just to the general public on a YouTube channel and one that's separate and private or unlisted, where only people can actually be the link. And then you can see who's actually somebody's using your marketing, you know, opening your letters or your postcards and you can see how the two compare. It doesn't matter. The idea here is just to get in front of eyes and have your elevator pitch. Hey, here's what we do. Thanks for taking a look and let's, let's go from there. Let's, let's continue the conversation. If you want you've got some money lazy ask me to put the work or some money you're disappointed in and need to make an above average journal. Let's Talk. Go to talkwithscottcarson.com let's schedule a phone call and guys and gals, you know that's the important thing. Advertise what you're doing. Sharing what you're doing in a pitch deck is an organized fashion for you to do that. Nothing long, you know, practice it once or twice, then record it. It doesn't need to be perfect. I know I've got students that did their first one a year. You know, first video went with a one take wonder and there's errors on it. Oh they're thinking about stuff. But the important thing in here and I've seen a big mistake is I've seen some people make it too long. They're talking too much about their background because they feel intimidated that they don't have a lot of experience. Look, the fact act like you're there, okay? If you're talking right people act as if you belong and know you belong there and just get some. Yeah, we've done this. I have a background in this, this and this doesn't mean you go into stuff background as a financial advisor, mortgage broker but I've been an active Note Investor for 15 years or I've been active investor in distressed assets for a year, two years or active investor from the time that you bought your first house. One of that might be. So go out, record your pitch deck if you need some insights on it. Guys, one of the great things we do is we provide the guts of the pitch deck to our WCN crew members. So if you want to get signed up for that, it's easy. $97 a month. Trust me, it's well worth it just for that alone. So you can sign up for that@noteumbrella.com that's notumbrella.com otherwise guys, go out, take some action and we'll see all the properly. Bye Sam.