Does The Work Others Don’t Want To Do, And Got His Work Ethic From His Dad! With Scott Carson From Better Call Daddy With Reena Friedman Watts
12 Nov 2022 · 65 min
Scott Carson talks about how his dad shaped his work ethic and why he tackles deals others avoid in distressed mortgage notes. He shares stories from growing up in Texas and his marketing approach to building a business most people won't touch.
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My dad is my hero.
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I think I'm a pretty cool dude.
Better call daddy. The safe space for controversy. This is your host, Rena Friedman Watts. No, this is your host, Celia Watts. More inspirational stories, more daddy drama, and more laughs.
Hey, a lot of these things, I don't know where you're getting them from. It sounds like they're coming from when I look in the mirrors.
Damn the public.
Damn the public.
Today's guest does work that other people don't necessarily want to do. He buys distressed properties. He's putting a personal touch on everything that he does, and he learned that from his dad. Scott Carson. Welcome to the Better Call Daddy Show. I would say you have many great ideas. Oh, my gosh. Wow. Okay. I was thinking to myself, what do you ask somebody who has a thousand podcasts of their own? You're booking, like, three to four episode on other podcasts a day. You're winning, you know, educator of the year awards. Right. Like, you have shared your story so many times, which I think is amazing, because the more you do it, the more comfortable you become doing it. Right. But I was like, what's your daddy story? I mean, I'm sure you haven't told that very often.
My daddy stories. My daddy was my hero actually, growing up.
Oh, yeah, yeah, yeah.
So my dad give you a little background? My father. My family's from Minnesota, and my dad actually had to quit high school because his older brother went off to the Korean War. So he quit school to go and help my grandfather with their dairy farm. So I come from a line of dairy farmers and corn farmers up in, you know, the land of 10,000 lakes, basically. So dad quit school for a couple of years. My Uncle Bob came back from the Green War, and. And my dad wanted to go to high school to finish his diploma, and his parents were against it. Like, no, we need you here. Everything you need to know here in farm, you're going to be a farmer. You know, that's. Well, he actually went against their wills and went on his own. So he went from, like, seriously being like, one of 12 kids at a little schoolhouse in outside of Rochester, Minnesota to going to like trying to finish his diploma, renting a place on his own, working two jobs to put himself through high school to get his diploma. And so he did that on his own. He then went to seminary school to become a minister, got a seminary degree and then he married his high school sweetheart and they in the process of a few years, had seven kids cranking them out. There's not much to do during the winter, you know what I mean? If you're going to farming, you need to raise your own health, you know what I mean? So.
But I've heard that.
Yep, exactly. So. But anyway, dad got back into farming and then ended up divorcing his first wife with seven kids because she was just evil. But then married my mom and there's a 15 year age gap between my parents. You know, he was 35 with, with some kids and she was 20 when they got married. If you can imagine that. Yeah, exactly. Way to go, dad. Rocking the cradle of love, you know what I mean? My parents were huge work ethic, love them. They were married for 34 years. My dad passed and my parents moved to Corpus Christi, Texas when I was like two or three. So I grew up in South Texas and my dad was always kind of an entrepreneur. He started a hardware store and when I was in the fourth grade, I grew up working around older people the entire time. I could run the register and all this stuff. Completely run a hardware store by myself on the weekends as a fourth grader, fourth and fifth grader. They would leave me to the weekend sometimes if they had to go off to something and just bring in an old guy to watch the counter so make sure I didn't get robbed. So yeah, so that's kind of the aspect of, of that. My dad had the biggest faith. He didn't go into the ministry because he just didn't believe that a lot of his friends were going into, you know, being a minister for the right reasons. They were going for the money reasons and that's not the right reason. So that's my, my dad has always been my best friend. I could talk about anything. He was strict to me, wrong, very strict. But I respected that. He helped me built my work ethic. And you know, my mom went back to school after 20 years, become a nurse as well. My dad's health started to go bad. So I, I, my parents, I was very blessed to have great parents who, you know, didn't push me to do anything. They let me make my own decisions. But they were, you know, strict, and they always. Anything I want to do, they gave me 100% support in what I wanted to do for the most part. So every day I. I hear my dad in my head because it's my voice. I sound a lot like him, you know what I mean? And so, yeah, when I'm hitting trials and tribulations, I end up talking to my father quite a bit or hear my dad talk in my head. I think that's helped hone me to kind of wake up in the morning and make sure get. Get stuff done and really have a servant mindset. When my dad ran the hardware store for 15 years, he was always helping people out, coming in on the day off to help. It was a small little community, like 3,500 to 5,000 people where he lived out outside of Corpus Christi, and everybody knows everybody. And my dad was always one of these guys that, you know, went above and beyond. And when he passed, we found out all these people came out of the woodwork to talk about the things that he'd done or gone above and beyond and never asked for any type of recognition, you know, from. From even, like, illegals coming up from the border that needed water. He would get them food and water and help them on their way or let them make a phone call and to, you know, donated his time or like, the local school district had all their wood stolen for wood shop stolen one year out of the blue. And he donated. Went and bought all this wood and donated thousands of dollars in wood and power tools to him. And I didn't. Didn't know about that till after he passed away, because this is after I graduated and moved on. So my dad was, as I say. I'll say it again, as the hero in. In my early development years, I guess you could say, for my. My first manner was my father.
Wow, I love that. Thank you so much for sharing all of that. That is. That is really beautiful. I heard from Tracy Hazard that you're into taking care of animals and plants, too.
With COVID I used to travel. I mean, Steph and I, my significant other here, my better half. I joke that we're not married. We're happy. You know what I mean? But with COVID we weren't traveling as much. We weren't taking as many vacations. And. Yeah, so we had to do something here in Austin. So we started planting plants in our backyard, which used to be just a concrete wall. We don't have a very big backyard. It's only about 15 foot wide by 50 foot, you know, wide. So it's not a very big spot. But we started planting plants now. We have the nicest backyard. It's a tropical forest. I'll have to send you a photo of it. We got cameras that are 8 foot tall. Big palm, banana palms are like 15ft tall. And flowers. I got tomato plants on both sides of my house that are like 8 to 10ft tall, growing tomatoes and peppers. So, yeah, we. We enjoy the. The tropical side and plant vegetables, stuff like that. And then Steph has always been a big animal advocate and we've got another cat and dog lover, obviously, but she. That's her. Her calling is really as a pet advocate. She does a lot with rescues. She flies across the country to pick up a cat and then flies it across the other country to drop it off to an owner to avoid kill shelters and stuff like that. So she hosted recently an online summit in April called the Fur Baby Summit. First time put together, you know, like 20 speakers over three and a half days. She did a really great job with it. So, yeah, really proud of stuff.
Yeah, there's a whole community around rescuing animals.
Oh, it's not just the community. We're talking like country. I mean, there are some big groups that are very opinionated. It's kind of funny. Steph's got a great. She goes in and answering because we had. We've got a couple cats and we've had cats that have had weird things happen to cancer, come back twice or anything. So she's really good at helping people if they've got an animal sickness or something going on that she's able to jump in and help them out with that. And, you know, I thought real estate was a big community. The whole pet community is totally it way. Makes the real estate industry look small compared to otherwise, you know what I mean?
Wow. Also on Twitter, you mentioned that you were an ostrich farmer.
Oh, you asked that question. Yeah. Yeah, exactly. That goes back to like high school days when you own the local. When your dad owns a local hardware store and people need help, they come in looking for help. And then I get hired out to go do it, you know, on the weekends and summer stuff. Yeah. So I worked on an ostrich farm for three summers herding a herd of ostriches, feeding them and making sure they didn't kill each other. And they're. They're not a very nice bird, I'll tell you that. They. They get very aggressive. If you didn't know about ostriches, the male goes into heat not the woman. When the female lays the egg, it's the male that warms the egg. And the males, to show that they're in heat, they get very bright red along their beaks and their feet. And, yeah, it's. It's. They're. They're pretty aggressive, territorial birds. Back in the day, like, when Oprah made the mistake of, like, going against the U.S. beef Council, South Texans thought, oh, we'll do ostriches. It'll replace the beef market. Well, it didn't. So all these people, the ostrich farms and emu farms, stuff like that, that were trying to replace the beef industry. And so we had them pop up all around Corpus Christi. And I worked for a couple. Yeah.
Have you ever eaten ostrich?
Oh, yeah, it's just like, chicken. Ostrich omelette makes an omelet big enough for, like, eight people. You know what I mean? So, yeah, it's a good bird. I mean, very lean meat. I mean, it's exactly just like chicken and turkey.
That's crazy. I'm surprised after, like, becoming their friend that you were able to eat one.
You don't have friends. We didn't name them. I mean, they were. They were like the harvest, like, you don't go. You don't go name your pig if you're going to slaughter it, okay? You don't name the cow if you're going to be eating the T bone later. You know what I mean? It's just. That's just bad karma, okay, to do that as a farmer, you know, the kid. Don't get me wrong, I have a friend who raised a Holstein cow in, like, 4H in high school and called it Buttercup and raised it up and won all these awards, and she went away for summer camp and came back, and they're eating steak one night, and, man, this steak tastes good. And dad looked over, you should. It's Buttercup you're eating.
Oh, my God. Yeah, I. That's funny, because there's this job that, you know, in the Jewish faith that, you know, we slaughter animals kosherly where they're not supposed to feel pain or whatever. And the person who does that job or supervises is called, I think, a shohet. And a lot of times, yeah, like, they'll raise animals, and the kids will, like, get close to those animals, and then they come home for dinner and that animal could be on the table. I actually know someone where that happened. I mean, I feel like that could be traumatizing.
Yeah, I think it definitely can be. Traumatizing. I think parents will do that a little bit because it's just life. But it's also funny. It's like, oh, go feed Petunia. I don't want to do the chore. You go feed the pig. Go feel Sally, you know, Sally Sue Sal. You know, there's one name they had for some good things, but I think that's important. I mean, death is around us all the time. And hey, if you're raising your meat, which is what everybody. That's how we all started off back before we had all of the stuff that was going on right now and all the technology, stuff like that, you raised what you ate. And more people are going back to that, you know, raising chickens and homesteading or being off the grid. You'll see. I think we're seeing more and more of that for the most part. But in Texas here, that's just like, hey, you got a steer out back? We'll have T bones in six hours if you give me time to bar, you know, to butcher and barbecue.
I know, that's really funny, too. Okay, so on Twitter, you said to me, once you go Texan, you never go back. Talk to me about growing up in Texas and you've lived here your whole life. Pretty much.
Pretty much, yeah. I mean, we moved down here when I was like three. So I. I'm Texan, as I say. I just. Steph Joe's. I saw. I'm from Minnesota originally. It's just a way to touch people, just base with people. But yeah, you know, in Texas, people don't know this, but when you're going through elementary school and all the school, we actually, in Texas, they have seventh grade is Texas history. The whole year on Texas history. 8th grade is world history, but 7th grade, it's Texas history. So they teach you everything here about the independence and the six flags over Texas or six different countries that we've been a part of. So they teach you that Texas pride. And, you know, you grow up, you know, saluting the Lone Star flag, rooting hopefully for the cat, you know, rooting for the cowboys, hopefully for the longhorns, Hook them horns. And then eating chicken fried steak and peach cobbler for the most part, those are your two basic staples. But that's the, you know, it's a great place, it's a friend. It's such a friendly state. When I. In my travels around the United States, when, especially when you get time, like winter time in a lot of the northern states, people get grumpy because they're not getting vitamin D, you know, I mean from the sun. And when we would go back to Minnesota to see my family, you know, we're all perky. Hey, how's it going? You're having a great day. And people like, why are you so perky? Like so. Well, we're from Texas. Oh, that explains it. So it's just a great place. I mean I grew up on the coast. It was fun, you know, in a hardware store. Had all sorts of stuff to do with my dad. Mom, you go into the, you're near the beach and Mexican food is great here and food steak. I mean it's just a. I lived a pretty semi insurance life growing up. For the most part we didn't have a lot. I mean my parents weren't by any means wealthy. They're very kind of middle class, maybe a little, but low middle class at some points. But we always had fun, you know, always had stuff to do. And I'm very, very thankful of the work ethic that my parents gave me because when my friends were running off to like on the weekends go to the beach and they would honk because they were driving by me mowing yards at the ostrich farm, you know, I'm making money. And then looking back now how after a lot of my success has come from my work ethic and a lot of their failures have come because they didn't have as good a work ethic. You know what I mean?
Interesting. Okay, so let's talk about how you're making money.
What we do for my, I guess you say my nine to five or what I do because I'm unemployable, thank thankfully unemployable. I have been and I look back, it's been over 20 years since I got my last 32 from a normal 9 to 5 job. But I'm in the note business. I used to be a mortgage banker, financial advisor. I worked for JPMorgan Chase Bank, One Smith Bank Barney back in the day out of college. But I'm in the distressed mortgage space. So what does that mean? I buy debt. So if you are a movie, a fan of Christian Bale movies, the Big Short is a very popular movie. I'm kind of like the Christian Bale character in the Big Short where I'm buying mortgages direct from banks and asset managers and hedge funds and stuff like that. We're buying mortgages first liens on residential commercial properties. And we buy this stuff at a discount because the people have not paid whether it's six months or Six years they're not making a mortgage payment and we buy that debt at a big discount from the lenders. And then since we bought it at a big discount, our big goal arena is then to contact the borrowers and either try to work it out in some sort of fashion, either get them to start paying on time, paying their existing payment or modifying that loan, or trying to keep them in the house if they want to stay. Now if they don't want to pay, you no pay, you no stay. And if they can't pay or they won't pay, then we work on a way to either give them some cash for keys to walk, so we take the property back or we'll go through the legal route to foreclose and then, then we own the asset. I had a big discount that we can turn around, sell, you know, as a traditional property or turn into a rental or, or you know, sell it to other investors, stuff like that. So that's how I've really made most of my money over the last 20 years is buying debt. It turns in most of the time. Our biggest goal is that when we buy this debt is the borrow back on, on track, just making payments. So if we're buying, you know, if they've got some simple numbers for folks, if they got a, if they bought a house worth a hundred and they've been paid in six months, they probably owe somewhere around 110. They're upside down a little bit. Well, we would probably buy that debt at 50 cents of the value of the property. So we pay 50 grand for the note. If they've got a 6% mortgage on it and we can get them back on track to start paying on time, that's like a 12% cash and cash return in the first 12 months. If they just start paying and get caught back up. If they bring in a little bit of extra to the table, you know, four to five months of back payments or a little bit extra year, that could be a 20% cash and cash return to us. We hold that note for 12 months. It's now considered re performing in our field and we can sell that note back to Wall street, back to other investors as a performing Note at say 85, 90 cents on the dollar. Now so we get a little upfront from the bar payments along the way and then we get a lump sum on either when we sell that note, either secondary market or the bar pays us off. So that's a pretty good chicken change. And then I make my money. Also we have classes and education. I'VE been teaching Note Investing since 2010, I guess is when I taught my first class. So we have, you know, coaches, like I said, I have one on one day classes. I got three day classes. We got some high end coaching as well that we do for folks. And then of course, you know, we, we make money also through our marketing and affiliates and speaking gigs and stuff like that, as we do for marketing.
Too, and YouTube Now.
Yeah, well, I've, I've been monetized for a while. I mean I'm, I'm not making thousands of thousands of dollars on YouTube. I think it pays the electric bill, you know what I mean? And then it le. But it leads. That's the thing about our marketing. And I think everybody, if you're a content creator or you're using your podcast or something to spread the word what you're doing, you have to take a, a marketing first mindset. So I don't really, I mean, yes, I'm in the note business, yes, I'm in the real estate business, yes, I'm in the education business. But actually all those boil down to one thing. I'm in a marketing position. I'm in the media business. All right. I think a lot of people as entrepreneurs or business owners, they get so bogged down into the tiddly winks of what they're selling, they don't realize, no, you're actually marketing first in today's society. So I always start the day off really looking at, okay, what am I doing today, marketing wise? Are we doing on a podcast episode as a guest? Am I have my own episode, what emails are going out, what videos are we sending out? And so that's the thing. We always try to spend the first hour of the day focused on our marketing plan and trying to get something out six, seven days a week. Most of the time, whether it's us posting or creating or repurposing content or replaying content that we've recorded and re released and stuff like that. So that's, that's helped us really dominate our niche. You know, we have the number one YouTube channel, number one podcast or any out there. It's just because we've been consistent and cranked out a lot of episodes and a lot of content over since we started.
It can't just be that you've cranked out a lot. Like you have learned some things that work and don't work. Let's talk about that.
Yeah. So. Well, the mindset is the first thing anytime we stop doing something like I got a little Bit of pod fade this year, I'm not going to lie. We hit 700 and I was like, I was like crawling at the end of a marathon. I don't want to stop there. And we're start cranking back up. But you run into that. I mean I think everybody was zoom exhausted, you know, from COVID I mean I've been doing virtual events and stuff like that since before COVID for five years. But that's the number one thing is consistency. It's just being present, that's part of it. And repurposing content more so than anything else. You don't have to create eight pieces of content for eight platforms. It's one piece of content that you can reuse and reshare. Like I'll give you a great example. So we have the no Closer show podcast with a bunch of episodes. But we spun off a couple years ago. We started doing a live virtual event once a year called Note Camp. And we would bring on like 20 to 30 of our peers or investors in our industry. And we do a three to four day live virtual summit. Live, not record, prerecorded live. Much more engagement that way. And then that turns in like a batch recording 24 episodes recorded in four days. You know what I mean? That's a lot of work. But we want to maximize that content. So besides just delivering that for four days where a lot of people would stop, we take those four days of video, 26 episodes and we've started releasing them one video a day on YouTube when we release it, well, we use Restream IO Works is one of my favorite tools. So it re releases it at 5 o' clock or 6 o' clock depending on what YouTube tells us. The best day to go live on YouTube, Facebook, Twitter, Twitch even and a few other of our Facebook. So we re broadcast those videos. Those gets another 50 to 100 views. We then will after those, the last episode ends tomorrow. So we'll take those episodes now and turn them all into podcast episodes with Tom and Tracy Hazard from Potatoes. And so we'll release one of those episodes every week for the next 24 weeks. Okay. They turn them into a blog, they turn them into infographics. And so we'll then of course reshare that via email blasts, our LinkedIn newsletter and social media posts across the board. So four days of a lot of work. And we created infographics on the front end and reshared it all through Buffett. But that's the whole point is we're maximizing those four Days in a variety of fashions to re share those speakers messages. And for a lot of them, about half the folks that we had on there, they're offering services of some sort either as a vendor or they're offering a class. And so a great way when you're starting off marketing is to work with affiliates. So we get affiliates on every one of those. So if somebody sells a class, we get a 50% cut of sales. They offer a service up, we may get. It doesn't affect the bottom line of the person buying the service. We just get a kickback of maybe it's 10% or 20% or you know, one month of the fees. But all that little bit of stuff adds up to pretty good revenue each month on an affiliate basis if you do it and work your way through it. So that was a spinoff. I mean the note camp, we've done that five years now and we've got another a hundred plus episodes from just a spin off of our main something recorded. And what's funny Reena, is I'm a big believer. Delivered equals rich, perfection equals broke a lot of. You know what I mean? And so when we first came up with the idea, I gotta give Stephen big kudos for coming up with the idea because it actually came from one of my biggest fails as a marketer. We were going to put on an event and I was doing hotel events and summits and traveling across the country. And that gets, that's great, but it's also very stressful. But we were going to put on a three day event in Houston a few years back. All this marketing, we were dropping thousands of postcards, you know, I'm going to hook for 25,000, hotel block, all that good stuff. And nobody was signing up. And so we canceled it a week before. But you can imagine I was stressed. I've never felt like I was going to have a heart attack. Then I did then, I mean I was just stressed out. I was not in a good mood. People weren't signing up, we were was running every play in the book I could think of and it just bombed. Well, I think God had a hand in it because we were driving here and I was just kind of griping about feeling sorry for myself. And I'd been doing webinars anyway and Steph's like, why don't you just do it on Zoom? Why don't you just do it on you? You know, go to webinar, do a virtual event. Like, oh no, nobody will show up for a virtual event. They want to network. And I started thinking about, so, well, let's give it a try. So we did. And it just did. Awesome. So we, we did a three day, three day summit, just I'm doing my normal classes, but then had this idea, let's do note camp. So we came up with this idea, we're going to do it live. And we found out one of our competitors was planning on doing a live virtual event as well. Well, they were trying to be perfect. They were pre recording the episodes, not doing them live. They were instructional for two weeks. Well, we just killed because we were first to market and we were basically, we weren't perfect by any means, but we were the first one to do it and get it out there. We captured, you know, first we had like 1500 people on a three day virtual summit. And the other company's like, well, that you guys just killed us. You know, we had some cool ideas, but we. They've never done it again. They've never done it. Yeah, they've just totally stopped. They never did it a second time or a third time because we said, okay, let's do it. So we did it the first two years we did every six months. Then we went to once a year. And it's still the largest event in our industry. There's other events that pop up that have a few hundred people at it, but our virtual event is still the largest attended. Note that annually, based on our numbers and things that we track and a lot of things so delivered. I mean, we've gotten better each year. We've honed it, you know, we've done it nine times like that. We collect information and use that to market ourselves and come up with content ideas for six to 12 months. And we survey our audience so they give us their biggest needs and biggest fears and what they struggle with the most, which is ideal content for podcast episodes and webinars that we roll out for the whole year. So yeah, that works.
Awesome. I think too, like, maybe you should invite that other competitor that couldn't pull it off and just be like, hey, come to mind, we did.
And actually that's one thing too. I don't know. This is a tip up for podcasters out there. If you want more audience share, invite your peers or competitors on your podcast. So we did that. And it was funny. The first time we did, we reached out to my biggest competitor. I won't name any names, but he's like, he wouldn't even respond. I was like, okay, fine. So we did it. We had this huge result. Well, sure enough, he reached out next year. Hey, are you having your vinegar? I'd love to speak on your event again. Like, yeah, sure. And so I said, oh, hell froze over. So. And so and Scott are on a webinar. Hell finally froze over in the note business. This, of course, he didn't get it. He was like, he wanted to be the first speaker. And he's pitching right off the bat. I'm like, dude, you can't pitch on the first day. It's got to be free and just content. And he pitches. This guy, he's like the lowest sales and. But people are like, oh, my God, of course. Would he reciprocate and have me speak at his event? Never in a million years. Which is totally fine. But now we use his name and other stuff. It's generated. People, like, they search like, oh, what's this? And they find all this great stuff. Like, I just was talking to a guy right before I jumped on, he was like, yeah, I'm part of this other competitor, but my education has stopped. I want to learn, keep learning. And I see all this stuff that you keep cranking out. I'm like, well, welcome to the note family. So that's the biggest. And keep cranking. Invite your peers. You'll have people that are searching for those folks. They'll find your podcast, find your YouTube channel. It's a great way just to kill them with content, I like to say, and kill them with kindness.
Yeah. So back to your dad. Do you think, like, your love of educating and serving kind of stems from him?
Oh, I know my. My serving definitely comes from him. Education, I don't know. My dad was a quiet individual. My mom and dad would often joke they thought I was a mix up in the delivery room because I was very outgoing and extroverted. My dad's always been very reserved. Growing up, I wasn't afraid to mix it up a little bit to tell people what I thought. I'm still not afraid to tell people what I think of them. But my dad.
So I wanted to speak to that a little bit because I heard you say on another episode that you about a year ago had some haters, and instead of really telling them where to go, you had to be, like, thoughtful in your response. Can you talk about addressing haters in a thoughtful way?
Well, here's the thing. When you think about it, if people are going to take the time to hate on you, you're probably doing something right. Okay. And there was a lot of things I wanted to say and I wanted to Be a firebrand. And I, you know, you. Whenever you feel that way, you need to take 24 hours to cool down. Okay. And then we had some deals that went south, and people jumped on the bandwagon to bash us. And everybody's a keyboard warrior these days, days, accusing us of things that we didn't do, we weren't guilty of, but we just stuck by our guns. I had. And this is what's great about having a peer network of people that you have mentors and coaches. I had my. My coaches and my people that I really want to reach out to me and say, hey, hey, I see. We see what's going on. Just keep doing what you're doing. We know everybody that knows you knows you're not guilty of these things or not. Just keep. Keep being yourself. In a couple years, it's not going to matter. And then I reached out to my counsel, and he's like, do not get in a social media war. It's the stupidest thing you can do. So I just said, okay. Then we were. It was stressful. Free. It was very stressful. We had a $2 million capital call. You know, people would take something, what somebody said and believe it and say they want to cancel their deal with us. Well, I have your money invested in a deal. I don't have it sitting in an account where I can write a check back for. You Got to work with me on this. So, anyway, we worked through that. But if you have haters, you're probably doing something right, Especially if it's. If people are hating on you that you've never talked to or never worked with, and you'll see that. I mean, you look at some of the things, some of the feeds. Now, we could talk about politics, but let's avoid that. But you look at, like, Grant Cardone or other people that. You see all these people that say comment. But then you have these haters out there that don't like you no matter what. And that's the thing is, if you're creating content, if somebody's gonna say something negative, you're never gonna have somebody who's either A, doing more than you say something negative about you, or B, is above you in skill, or they don't have the time. They're not gonna waste their time. You're not gonna have a line concerned with the opinions of sheep. And so we just sit. We got like, 20 people, 25 people that hate me. And that's fine. Some of these are ex students that we've helped out and gone above and beyond, like, never mind. We know who our friends are, and we know that you're not a friend now. And I just said, let's just keep cranking out content. Let's just keep serving. Let's just. So we double down. We started doing some stuff in the podcasting industry and doing some webinars just for podcasters to help out that stuff as well. But we just keep cranking out content. And my big believer comes to my father. My dad's saying, listen, he goes, scott, the only way you lose is if you let them win. You're taking into the teeth. You're getting kicked in the shins right now. You're getting knocked down. Just keep getting up, up. Just keep getting up. Just keep getting up, you know? And in Texas, as they say, it's not the size of the dog in the fight, it's the size of the fight in the dog in a lot of cases. So that's the thing that's kept me going. When I get somebody who responds negatively or stuff, you know, whatever, I just chuckle. And as we say here in Texas, bless your heart, you must be happy.
That's so true. Oh, bless your heart.
Yeah, exactly. Yeah. I'm like, I don't know you, man. You don't know me. Whatever. If you knew me, you'd know. Otherwise, if you would take the time to pick up the phone and give me a phone call, I just laugh about that. But that's your first as an entrepreneur. You could do an email blast or podcast episode. You're excited, and you have a hundred people that love the show or a ton of people that love the show, and you get that one negative comment. That's all you fix on, right? I got a member, Greg Reed, who's the co author of Think and Grow Rich, Three Feet From Gold and a variety of Things. And just. He's a great guy in San Diego, known for years. And Greg told me this one fundamental piece as an entrepreneur is that people fall into three buckets. You have your friends, your. Your family, your loved ones. They fall on your bucket. Your first bucket, which is great. That's the love bucket. Then you have the hater bucket on the opposite side of the spectrum, okay? People that have a dark hole for a soul, all right? And they are going to hate you because of your sex, your age, your color, your skin, what you wear, how big you are, how small you. They're just gonna find something to hate because they bless their heart, right? So what you have to do is not focus on that group you have to give your love and attention and content and look to serve not only your, your fans, but that middle bucket of people that don't know you from Adam. Okay? And so you gotta focus on that two groups that you're never going to be loved 100%. You don't want to be loved 100% because if you try to love everybody, first of all, you're going to work yourself to death and you're never going to be identified as a leader in your field. You've got to focus on the people that love you and the people that you serve. And what will happen over time is that group of haters will either fade away and go find somebody else to hate on that they can affect, or B, they'll come around and suddenly become your fans. And then you'll be seeing an event. Hey, I remember when you were doing this, trying to be your best friend and you're like, I remember seeing what you said to me or what you said about me online. And that's. We've seen that a little bit already. People come back, oh yeah. I'm like, shut up, block. No, no, sorry, no, you're not invited. That's hard to do, especially as a new person a lot of times because our. Sometimes the people that we love the most are some of the ones that are most negative sometimes. And if you've got family, you just gotta push em off the side and just keep cranking out stuff and understand that usually people that you, especially if it's your family or loved ones, they're trying to protect you, but they don't have the experience or the knowledge or the expertise in what you're trying to do. So don't listen to opinions. Opinions are like assholes. Everyone has one. Seek counsel. Counsel from those that are where you're at or where you want to be and heed what they give you. And then the council is one of the best things that you can get, not opinions. I mean, my grandma could tell me something, but she, she's never done it. She. Her opinion really doesn't matter. You know what I mean?
What would your grandma say about what you're doing now?
She would have no clue. My, my mom barely can understand what I do sometimes. Like for years, she's like, wait, are you going to get a job? Like Mom, I make more in one deal than you made in a year. Okay, chill, I'm good. I know what I'm doing. And now she's like, oh, I know exactly what you're doing. Yeah, you had A real estate investor. Okay, you're a real estate investor. I'm like, yeah, that's part of it, but that'll work. That's. That's good enough, Mom. That's good enough.
Oh, I love it. Also, another thing that you commented on my Twitter that I'm super curious about is that you sold everything and you traveled for four years.
So, yeah, that's a. That's an. That's a fun story too. So back in Married, married my college sweetheart. We were married for seven years. Got divorced in 2008, just as the obviously great recession is going on here, and sold my mortgage company. Half my mortgage company for a buck. Because that was working. Was figuring out what I wanted to do for the most part. So you go. Had a business relationship. Partnership that split as well, too. So I'm sitting there one night watching baseball. I'm a big baseball fan. And you remember those visa commercials? Like $5 for a hot dog, $8 for a beer. Seeing all 30 major league teams with your brother or dad, priceless rice. I was like, I would love to do that. And so, you know, I was going through a coaching program of some sort, and they said, write down your goals. You know, literally write it down. Plan a lot. So I got online, I pulled up ESPN.com I said, well, what would it be like? How long would it take for. Took me for a hit. Every major league baseball team I started and went to Dallas, caught the Rangers and went to the Astros and just kind of worked my way around for the schedule. And it would be like 30 weeks. So what I did is I actually put those dates for those, you know, homestands in my calendar and I started sharing content and videos about what I was doing in the notes space because it was so different. You remember 2008, nine were rough for a lot of folks, but I was. I was getting stuff sent to me that I could buy for like a nickel compared to that, which is crazy. So I started sharing that. I was seeing these deals and working through them and creating content. I was using my little flip camera here. Remember these Dell flip cameras to go and like self record before our phones had cameras and uploading these. This is, I mean, hundreds of videos on here before.
How do you still have that available?
Because it's right here. I keep it as a reminder. Okay? I literally keep it as a reminder. It's a work. If I put new batteries and I can still edit video and record video on it. It's like my backup. My backup. So remember where you came from. Well, that it works, but if my phone dies, I always have a backup that I can record something quick. And this is like the easy editing so delivered is instead of high level production. But anyway, so I'm sitting there just trying to figure things out. You know, I'm, I'm in this house. Me and my dog and a cat are in this like 5 bedroom, 4 bath, 2700 square foot house by ourselves. I bought it as a foreclosure and I thought it was worth one, it was worth one number and it was like worth half of that. You know, value just dropped. Ridiculously stupid. So I'm sitting there and suddenly I started getting these requests from real estate investment networking groups and newsletters and say, hey, can we use your blog or can we use your video in our newsletter? I'm like, yeah, sure. And they're like, would you like to come out and speak on note investing? Would you like to come out and share your expertise? I'm like, yeah, sure. And I'd spoken a few times before, but nothing serious. I said, when do you want me to come out? And they pulled up their calendar and said, well, we'd like for you to come this week if this week or this week. And these four clubs that reached out to me lined up Divine intervention. I still get chills lined up perfectly when I was supposed to be there to watch a baseball game on this total journey. And I'm like, okay, all right, God, you've been telling me something, I need to do something. So I sold basically everything. I wrote a check to the investor on that property and signed the property over to him on a big house and kept everything except my, you know, sold everything except my truck. My cat passed away suddenly, which I think or took off. So I was like, well, okay, God reals, I can't take a cat on the road. But my dog was with me. And so we literally set up to travel, hit the parks net what we thought we. 30 weeks turned in almost four years of non stop travel. I spent a chunk of my time and down in God's waiting room, or Florida as I like to call it. Yeah, I didn't hit all 30 Major League Baseball parks because I got so busy with our note business and buying debt. And so we would roll into a town like I was in Tampa and I had a student of mine call me up and he's like, hey, I'm, I got a guest house. I'd love for you to come crash for a week if you want to. No cost, come hang out. I got A couple meetings with bankers. Can you meet? Can we go to the banks? I was like, yeah, let's go do it. So it just led to us buying so many deals and getting so much sent to. It's literally like a grassroots effort to be like a politician, you know what I mean? I just didn't have the big Madden cruiser. I had a white Ford F150 extended cab pick up me and. Me and Princey in the passenger seat.
What an awesome adventure. What was your favorite game?
Oh, man, probably it was actually going to Chicago and it wasn't. It wasn't going and seeing the White Sox, the Cubs, although I'm a huge Cubs fan and I was a big Frank Thomas fan for the White Sox. But I got tickets. I pulled into town and I suddenly got tickets to go to a Chicago Bulls game. They were playing in the playoffs. This is when. This is after Michael Jordan was there, but they had Joe Kim, Noah and Derrick Rose as a point guard. And this is when they were really good and when the Celtics were really good. Oh, yeah, 2000. This is. Yeah. So I got to go to a Game 6 in the NBA Eastern Conference Finals. I paid and my seats were all the way up at the top, top row, but I saw that was a couple seats down behind the home basket. And so I snuck down, was able to sneak in there, and I was behind the basket for NBA Conference finals. And that was really a cool thing because I grew up being a big Michael Jordan fan, stuff like that. And it's just. Just seeing the country. I think, you know, when you travel, you take things less for granted. You know, whether it's here, traveling here, domestically or internationally, we're still very blessed where we live. Even with all the divisions and all the petty uproar and crap and political this. This country is actually more close, is more closely knit than we want to give credit for. There's a minority group of voices out there that are trying to divide us as much as we can. But I mean, like I said, we get up in the morning. We. Most folks are trying to put food on the table, put their kids through school and save for retirement and just trying to get through the day. And that's what unites a lot of us, is there's still a lot of. There's so many great people out across the country, and still it's such a great place to live. So that's. That's probably the biggest lesson learned, is never take anything for granted. And that's part of the power of Twitter, you know, I would say, I'm coming into town, I'm going to be at the Starbucks. And then like suddenly four people would show up and spend the day with me just talking about real estate or note investing and just share your message. Share it, share it, share it. You never know who's listening or needs to, who needs to hear it the first time or who needs to hear it the sixth or seventh time for it to sink into.
I love that. Can we talk a little bit about the real estate market right now and the insurance rates rising? I mean, I have a house on the market. My dad's been renting a commercial property through this whole time. And now with the rates going up, somebody who is renting their own, I don't know if they'll be able to do that. How do you, how do you not go down with the market?
So here's the thing. Real estate is, it's a lot like stocks. If you're buying, if you own, you can get really nervous about a year or two years or stuff like that. But like, I'll give you a great example. My next door neighbor here bought a house at the peak here in Austin, Texas. A month later it was $40,000 over. He paid basically $40,000 over value because the market was up. He bought the peak just trying to get in. Took him six months to find a house and then comps market cold. He's a little, he's below, you know, he owes more than the property source. But he's going to be there, he bought it to be there for five, six, seven years. All right, or 10 years. So when 10 years comes around, he's, you know, obviously market value is going to go up probably, you know, that'll be worth double what it was when he bought the house and he'll be fine. What you have to realize is that you've got to be a little flexible. If you try to time the market perfectly and wait and wait, you're never, never going to be time it right. If you're trying to sell a property like you are, you got a market house, be flexible. If you've got the room to accept an offer a little bit below what you want and you got an offer, gobble it up. If you try to get the peak of a value, you're going to be sitting there waiting for a long time or may have to reduce it. It's always better to get in a bidding match than it is in dropping your value. So like one of the things that I do when we sell property that we Take back was we listed at 80, 85 cents on the dollar of value and let foot traffic come in and then you'll have multiple offer situation and then people will be fighting. So then you can bid the asset up and unless you know, seller concessions and stuff like that, you know, then you'll take away stipulations, you know, oh, I, I need this. Well, if you want to get it, this other person is waving that. If you want to get it, they're wanting to offer that. So that, that leads to a bidding war, which is what we always try to do. If your dad's renting a commercial property, he might reach out to him and see if they'd be willing to sell him the property. But sell it on terms, I mean especially commercial. A lot of commercial property isn't sold with traditional financing and sold like with seller carries. Because there's such a big tax burden to sell a property and take all that, all cash and then have a capital gains on it. Whereas if he bought it on terms, he may be able to have the seller carry the financing for him for two, three or four years. They don't have to worry about a big tax will, but they start getting a monthly payment in. And he now owns a property without having a qualifier jump through the hoops of bank finance.
No, he's renting it out. It's the other way around.
No, but I'm saying if he's worried about if he wants to buy it at some point, now might be the time to buy maybe, you know. Yeah, interest rates, with interest rates going up. Yes, it's scary right now because if you're trying to buy a house, you just now instead of you buying a half a million dollar house, you're buying a quarter million dollar house. You know what I mean? Because rates have doubled. But that's the thing is just be patient. I mean that's hard in some cases like here in Austin, Texas where demand is stupid. I mean you're in Houston. Houston, oh my God.
You go on a walk, there's for houses on every street at Texas. There are so many on the market. At least in Chicago. Oh yeah, Less on the market.
Yeah. Well here's the thing. I mean Houston's got different areas that it's a lot in the market, but same thing, people are motivated to sell right now if they especially been holding and now they see the things. If you're trying to buy a property, hey, say hey, I'll give you your offer, but I want terms, I want you to finance the property. To me for a couple of years and carry financing. If it's investment property or this free and clear far owner, then they may be able to do that so they don't have to pay taxes and be a little flexible on it. So if, if you're selling, you know, like I said, just be motivated to get it move. You really need to make sure the properties and clean so you stand out compared to your competition. And always use a professional, use a Realtor. People that don't use a Realtor often end up getting hit, get kicked in the shins thinking they know let a professional handle, let them handle the negotiations. But listen to them. They're a professional for a reason. Just don't take Zillow as what your value is, which is a lot of people do. Oh, my house. Is this on Zillow? No, that's not accurate. But unfortunately a lot of people believe it is.
I definitely looked at that.
Well, it's a good idea to get an idea. But you Zillow is always after the fact. It's taking a look at comps and stuff that's sold. It doesn't give you a true value of where the market's at. So that's why hire Realtors so you can see what's sold and what's pending and what's active. You can see your competition. Zillow is not going to show that. And then you got to know what's been on the market and Zillow is just going to pull off a numbers. They're not going to tell you, hey, this one had a completely rehabbed bathroom or rehabbed kitchen, you know, kitchen or whatever like that. Those are two of the bigger things or bigger square footage a lot of cases. So those are code to look at. But trust your Realtor. If your realtor comes in and says it's worth something or you could list it for this based on the market. Trust me, they don't want to hold a house for six months. That doesn't help. They want to help you move it as fast as possible. That's why they, they come back with their, not their opinion, but their counsel because they're the professionals.
Also, what is your thoughts on fixing the house versus and right now in today's market? Like do you think it's a worthy investment?
Yeah, it all depends on the numbers. What are you into it for and how much is that repair is going to boost your value? You know, I'll give you a great example. I got a house in Houston too. We're trying to sell Bought the note, foreclosed on it, and now we just, we got title back on it from the foreclosure. It actually went to foreclosure 16, 16 days ago.
Wow.
I'm driving out there to the. I'm actually driving out to Houston tomorrow in the morning to look at the property.
What are we grabbing coffee?
We sure can definitely be great. For sure. I'm going by to determine. So it needs, you know, we had a clean out crew come through and pull the trash out. The carpet was trashed. It's got some markings on the wall. We have a realtor saying, oh, I can sell this right now at like 150. Like, okay, it's a fixed manhandle, but a coat of paint isn't that expensive? New fixtures, a little bit of handyman. If we put 10 grand into it, can we get 180? You know, I mean that's a, that's a viable thing. But if we have to write 30 grand into it to get 180, then it doesn't make any sense because it's the watch on the repairs. So you have to look at that and understand what the numbers are. You also got to realize that if you have labor, labor costs is a huge thing, often across the board. Being able to, how soon can somebody be out to fix it and then what are the repair costs to be? You know, costs of wood and things have gone up, they've come back down. But, you know, supply and demand is an important thing to look at your bidding. Here's the thing. If you want to save some money, get your rehab crew or whoever's doing the thing to go to Lowe's or Home Depot and buy it all at once. If you have an order, if you can go into their contracting desk, if you have an order, it's going to be more than 2500 bucks. They give you a discount, a contractor's discount off it. So if you're buying some big appliances or lumber or other things, go by the contractor's desk at Lowe's or Home Depot and say, hey, I got to put up an offer and they'll give you a contractor's discount.
Usually I'm also interested. What did you learn from being a financial advisor? Like, how is that tying into your work?
So the best thing I've learned from that is it open your mind up to all the lies that the banking industry tells you.
Ain't that the truth?
That, yeah. If you don't know what the power of 72 is. Power of 72 is one of the first things. Whereas if you take your, oh my God. If you take your, take your return that you want to get and divide it by 72, it'll tell you how many years it'll take for that investment to double. Okay? So if you want to make 6%, if you got 10 grand, you want to make 6%. 6 into 72 is 12. It'll take you 12 years for that 10 grand to double. Okay, now if you want to make 12%, it would take six years for that money to double the 20 grand. And that's what you want to do is increase doubles. As an ex banker, when I walked in as a banker was after I'd been a financial advisor, I could tell people and talk to people normally about investments and the power of having an IRA and why you wanted to put a little bit away each month and go that route. But the thing I get, I tell my students this all the time when they're raising capital for our deals. The banks are out there brainwashing people to think that 1 to 4% is safe. And when you go to your local bank and you look at the rates for the certificates of disappointment, you know, CDs, they're not certificate of deposits, they're certificates of disappointment. 1% or half a percent or checking your savings is 0.01. I mean we never had overdraft fees until like 1990. And that's a 6 billion dollar profit margin for banks is over draft fees. 1 to 4%. They say 4 to 8 is, is mid level and 8 to 12 is risky. That's a bunch of. I'm sorry, okay.
My dad would agree with you there.
Yeah, I mean there's plenty of ways out there. I mean there are even some bonds and municipal, some stuff that's going with interest rates going up. That's a good thing for some of these other traditional forms of. I won't say safe because you never say safe with investments, but other traditional banking, Wall street products out there to get some higher rates. But we look, people that are making 0% have money sitting in a savings account not making anything. If you know, hey, I can give you 6% on your money for a short period of time of 24 to 36 months. It's a win. Win. I get a low interest rate to fund my deal. They're making really a 14 rate of return, 6% from me and not losing 8% in inflation as well to take a look at that. So all the banks and the doom and gloomers out there talking about how things are Good. They're actually helping us raise capital because we say, hey, we can help you. If your money's making, you know, 2%, I could, if I can show you double or triple that, would you be interested? And everybody's like, yes, please. It's like pigs running the trough. I know I gotta do something. I just don't know where to put it at. That's why it's a whole big thing. You got to share what you're doing, get the message out. So you know what people, people know that you're there so they can take advantage of the products or the services that you're providing.
What's next on the horizon?
Next on the horizon? Well, hopefully we can start doing a little international travel again. That's. It's one of the things we usually love to do, but we'll see how it goes. I think by next year it'll be pretty much back to normal. So hopefully a few months. We went to fincon recently. Fincon is a big conference in Orlando where they host every year. It's a big conference for, they call it where money and media meet. Cool. It was a really great event. I mean I've been to PodFest podcast movement outlier. You know, we've been big and spoken most of those before. But fincon I just attended and it was one of the better events. It got me rejuvenated. Re excited. I've been putting the Twitter lessons I learned into habit from one of the speakers. We've been doing daily video on TikTok and hey, hey, we never did any short term video.
I mean I haven't really gotten active there. Do you think it's a must.
So it's like anything else. You've got to give it time. Like a planet seed. You gotta let time for germinate and sprout. So I said I would commit to 30 days of daily videos on both those platforms. We've seen some peaks and valleys. Like the same video, I shared the same spot. So tick tock. Like 224views. The highest one, that same one video did like almost a thousand views on YouTube shorts. Other videos have done 70, you know, 70 views to 200, like single digit views on YouTube which never happens to my videos. Like what the hell? So it's just, it's a different, different animal. I didn't like it because YouTube, it was a different algorithm for shorts versus your long form content. And if you were seeing shorts, YouTube was not recommending your long form content. And so people just come and view and view and view and never, you know, subscribe or your stuff. We're still seeing not a lot of engagement from the short term to long form, but they say that they changed it. Now they're representing. If you're looking at YouTube shorts, they're gonna recommend other long form content of your stuff as well. So I've seen views go up, I've seen some engagement go up a little bit. Our subscriber number's down on average month over month.
I just subscribed.
Oh, very good. You're one of my average, one of four per day. We usually get to subscribe to our channel. I think I'm subscribed to your stuff as well too for you. But that's the thing is we're just sharing it and there's nobody really on real estate at all on Tick Tock. My contacts don't show up there as people with profile. So it's not our ideal base because our base avatar for our listeners and our podcast is like 35 to 65 and people watching our views on their like 18 to 35. So it's a little bit younger crowd for us. But it's okay. It's just sharing. It's one video that I take and share to TikTok and YouTube and Twitter and LinkedIn. So it's that daily marketing routine a little bit each day and just sharing it across the platform. So. So it, it takes me five minutes to do both of those. So it's not really hard to do. So we'll give it a try and after if it does well, we'll keep cranking up. We're doubling down and trying to go back to daily podcast episodes. We were doing daily when we first started for the first two years, five episodes, you know, every day, Monday through Friday, we were cranking out a podcast episode and we. Gina. Yeah, seriously. So we are going back to that starting next week. So I've got it on the calendar. Basically, boom. 10am 10 or 11am will be cranking out, recording an episode. A lot of it will be me and then others that will be guests on some days when we have later afternoons, we'll, we'll do that. But yeah, that's what we're going back. We want to go from 706 episodes to a thousand episodes on the no Closer show in the next by 2025.
What does your outreach process look like?
Outreach process for guests or for what?
I mean, I saw what it looked like to get on my show, which interesting is I got featured by podcast guest.com where they let me give them an idea of kind of the guests I was looking for. I just had to agree to not charge anyone. Right. And, yeah, so that's how we reconnected. We were already connected through Tracy Hazard, and we had had a phone conversation. I was like, hey, popped up.
All right. Yeah, we were already good friends on that stuff. That's. That's the beauty. But that's. I'll give you what I did. I started, I mean, because I'm on about 100 shows a year, Other shows, So I focus. That's one of our big lead gens, is me speaking on other people's podcasts that fall in line mostly with real estate or investing and entrepreneurship for business or podcast, you know what I mean? So we use a couple of things to get me on shows. We use Listen notes dot com.
Yeah, I love that site.
Great. Andrew Lang is one of the best things you ever created. So if you don't know what Listen Notes is, it's a podcast directory where you search for episodes or podcasts. You can go type of a niche. So, like, I did mine the other day, typed in real estate investing. There's 2200 podcasts. We narrow that down to United States and those that have recorded an episode in the last 90 days, that have more than 25 episodes. And then. Then we download that, and then I give it to my va. My VA goes and sees who their last three episodes are about. And then we then reach out to them directly say, hey, I'd love to. I think I would be a great guest on your show because I would do this, this, and this. And then. Okay. Of course, we got this big audience we're glad to share the show with. But I saw your last episode, and then I listened to the. I listened to one of those three episodes so I can talk about that episode, and that helps me get booked a lot, actually.
Pause. That is such a good tip. Like, if you want to get on people's show, you really should listen to the show first.
Yeah, yeah. Or interact with them on social media or something. Do a little bit of research. And that's what. That's one of the big things I do is that. But then as far as people come to my show, I reach out to peers. I look and, you know, I get pitched. A lot of people that want in just generic real estate. I'm getting so many apartment syndicators. I'm like, no, we had one apartment syndicated this quarter. We're not bringing on another one for a while. And now if somebody Has a show and they want to do a swap. I'm much more open to having them on. They'll do a swap with me. I was like, yeah, well, yeah, yeah, exactly, exactly. Well, you're honoring. You got to figure that if I haven't sent you the booking, you're going to be on. So. But that's, that's the thing. It's like, okay, if you got a show, great, we'll do a swap. Let's, you know, be buddies. And then I started this Facebook group a few years ago with everybody I've been on or have had on. And there's 470 other plus podcasters in there, and they use it to share their message or share their. Their story or vice versa. Get themselves booked or booked. That helps because then people will, hey, you might be good on Scott's podcast. I like to do half my shows, me teaching. The other half is going to be students of mine or vendors or experts. You know, we've got a lot of some. We got some bigger names in the lending space coming on here in the next six months because we were able to download a list of attendees, one of the major servicing conventions with their names or profiles and their contact number. So we're going to reach out to them and invite them to be on the no closer show to talk about the market, stuff like that. So we're pretty stoked about that, but that's. That's it. I think interview shows are great, but you gotta. I think you gotta have some solo shows because I think people, your listeners out there, want to hear more about you and what you're focused on as well, because if they're listening to you every day, they want to know what's going on in your life. I mean, when we were cranking out five episodes a week, if we skipped a day or two, people call, is Scott okay? You know, are you alive? I need my daily crack hit. You know what I mean? And like, yes, I'm alive. So one, one thing we did, Restream is a service that we love to use. I think I mentioned early on, when we're paying you. Yeah, I have an affiliate with them of some sort. But anyway, we went on vacation in Europe for three weeks, and so I wasn't recording anything, but we had daily Restream video podcasts that went out and it looked like I was live and I was out of the country. People didn't know it. There's systems that make things easier for you. It may cost a little bit money, but it's well worth it when you figure out what it saves you in time and money and energy and being able to stay consistent more than anything else.
Yeah, I definitely agree with that. That's why I hired an editor.
Amen to that. Aren't they great? Isn't potty ties great?
Yes. I love Tracy. I reached out to her before this and was like, hey, Scott's been on a zillion shows. I know you know him well. Give me something good.
They're great. We. We spent some time in Orlando with them a few weeks back when they were on vacation with their family, and we ended up being out there. So we had spent a couple days with them, went to a water park together, and they're just. Just such great people. Tom is the reason I have a podcast, honestly. I met him at an event in San Diego a few years back with Aaron Young called Magnify your wealth. And he did a little research on people and saw they had all these videos and this content. And Thomas, we were on the boat in San Diego, so you should have a podcast. Like, no, too much work. I had a student of mine who started a podcast he would talk about for, like, for every hour he recorded was like, four hours of editing. I'm like, oh, that doesn't make sense. That's stupid. I don't. I'm not going to do that. And Tom's like, well, you we could do it all for. He's like, ah, think about. Well, then I couple months go by and I'm talking with that student and I find out that they're stopping their podcast if they had like, 150 episodes and we're doing all this great stuff. They just stopped because him and his. His co host were going separate ways. And I looked at Steph, I was like, maybe we need to do this. So I remember calling Tom and Tracy said, okay, what's it going to cost or what's going to do for you to do the work? And they told me. I was like, that's stupid. I can't hire somebody full time to do that. And that's the reason I have the Note Closer shows, why we have Note Night in America podcast, why we have Note Camp live podcasts, why we've embraced podcasting to be, you know, over a thousand episodes in my three shows and. And being on about 300, 400 other podcasts after. So it's. It's the number. It's become our number one legion. It's also why I don't speak at a lot of conferences anymore. I don't want to fly out and spend three or four days away. I can for 30 minutes or an hour when I see the same people and when I can stay at home and be on three or four podcasts and they sleep in my own bed, eat my own food, and not have to get all dressed up, just chill, you know?
So shout out Tom Hazard.
Yeah, exactly. Well, Tom knows. I tell him that all the time.
Aw. Is there anything you'd like to ask my dad?
You know, I would love to know what was the most troubling moment of Reena growing up. What's the thing that sticks your mind where Rena really shared a bit of an insight who she was going to become later on.
That's a good one. You know what? I feel like I could do a whole podcast around that. And what's funny is people want to know the dirt. Do people want to know the dirt on you?
Oh, all the time. You know, you have people that come in and I'm open. I mean, I'm like, ask me a question. I'll tell you anything. I don't care good or bad. You may not like it, but I'm not going to blow smoke up your ass like today. It's funny story. Somebody asked me a question on my coaching call this morning and I told me answer like, well, that's not what I expected. And somebody else asked me, you know, asked me. I was like, I just gave you the answer. You asking the question two, three different ways doesn't change the answer to it.
I love that. Yeah.
I mean, it's like the attorney I'm gonna ask. No, it's the same. It doesn't matter how you ask it. It's the same answer. Just do it.
Careful what you ask for.
Yeah. Oh, totally. So here's a book. If you have not read. There's a book out there called shit. My dad says, oh, I've got to read that. You have got to read it. It's by Justin Halpern. H L, P E R N. My.
Dad says now I want to have him on.
He's hilarious. It's a great book. It came out, I don't know, five, six years ago, maybe a little bit longer. But it's. It's. I literally see it here on my. It's the same color blue as you. As your outline is your image there. But shit, my dad says by and it's hilarious. It's an easy read. Not too thick, but not too thin. It's. It's perfect. You'll love at it and your dad will love it as well too.
That's great. Thank you so much. I'm always looking for great book suggestions and guest suggestions. So if you know anybody else with some daddy stories, inspirational or absent, let me know.
You know, we had, you know, we're good friends with Mark Victor Hansen from Chicken Soup for the Soul. He's always got a pretty good story on a variety. He used podcasting when the pandemic happened. He had a new book coming out, ask and your dreams will come or something like that. And when the pandemic hit, all his guest bookings and stuff like that, as far as like bookstores and signings canceled. So his promotional tour had to go to something else. He and him and his wife, Crystal Dwyer Hanson embraced podcasting. So they went around being like three to five podcasts a day for like a year and a half and they sold more copies that way than anything else. And we got connected with him. He's got great stories.
Sounds like you're a fan of podcasting.
Yeah, I totally am. Like I said, number one legion for us. If you don't have a podcast and you have, you're in a niche, you need to get a podcast and it's not as hard as it used to be. The biggest regret I did is that I didn't start one sooner.
I love that. Okay, well, let people know how they can find your podcast, support you all the good stuff.
Easiest way is just go to weclosenotes.com that's our main website. That's the mothership that has all of our different educational classes, our podcasts and stuff like that. You can always book a phone call with me if you want to talk, whether it's about real estate or podcasting. Really easy to go to. Go to talk talkwithscott carson.com that's talkwithscottcarson.com and then I'll book you on my schedule when I'm available. But here's the thing, ladies and gentlemen, Rena is kicking ass at this. Okay? So we as podcasters, we love to hear from our audience.
Oh, yeah.
So do yourself a favor. Click that subscribe button on however you're watching or listening to this and then click on leave a review and leave a five star. We don't want one review. One star to five star. Come on now. Okay. Leave a five star review your name. I guarantee you Rena and I love getting comments and things like that, reviews so we can see stuff that going on. But do this self a favor. We it's such A little thing, a little investment on your time for all the work that we as podcasters put into the episode. And Reena deserves it. So subscribe, leave a 5 star review now or daddy will call you or daddy will spank you.
That is like the best promo ever. Did you like, think about that priority?
No, I, I, well, I pull that out of my ass, but that's one of the things I do anytime, I guess in somebody's podcast.
It's, that's so good.
It's such a great little thing to do. Say, you know, we forget about it as podcasters or we want to come across as being pushy a lot of times. So I said, well, I'll just do it, you know, I'll just do at the end, make it part of the episode. It becomes a good little thing and adds value. And they love it. Everybody I do it for, they're like, oh, that's awesome. I love that. Can I have you do it on every show? Make sure you just want to reuse the exit.
Go right ahead.
That's so damn good. Actually, I saw your like, little intro video on YouTube. I was like, I need to make arena version of that. It was so good. So well spoken, so friendly. Like a really good overview. Yeah.
What are you talking, are you talking about like my podcast booking one that I send out or my, the one.
With the green screen background and you're just talking about what your channel is?
Oh, my YouTube. Yeah. Yeah. So it's. Yeah, I just have an intro where if you're a subscriber or first time visit, I remember which one. It's a different one depending on how you, you are. But yeah, it's just a. Hey, here's what here? But that's another thing that I did. I don't know if we got to wrap up here because you got an appointment or not. Thank you, but.
Oh, shit. Yes.
So when I send out like I use LinkedIn to find real estate podcast hosts or I'm contacting bank asset managers too. I've recorded a two minute pitch video and I send that in the message as a link, say, hey, I'd love to be on your show. Here's what I think I can add. And that way people see my energy. They see, they see me, they hear me. And it's longer versus 300 characters is better than a pitch. A one sheet, it's me talking. And people love. Asset managers love that because nobody sends that to them in the banking industry. And they're like, oh, okay, I'll send You some deals versus just being a generic, you know, auto formatted email. It goes out.
So that's really smart. Okay, give me like a 15 second clip. This is Scott Carson on the Better Call Daddy show and whatever else you want to just throw in there for the intro and.
For the intro.
Yeah, okay.
All right. All right. So, hey everybody, this is Scott Carson from the no Closer show podcast and you are tuned in to the Better Call Daddy show and you want to listen to this episode. Rena and I get deep in the weeds about podcasting, entrepreneurship, overcoming hurdles, dealing with trolls and the negative people out there and how to overcome that stuff. So you better call daddy. Tom, you're going to be late because you're listening to Rena here on the Better Call Daddy podcast.
Oh, my God. Awesome. Thank you so much, Scott.
You're incredible. Yeah, let's grab coffee. Or tomorrow if I'm down.
Yeah, I would love it. And I'm so glad we did this today. This is amazing. Now let's switch it over to grandpa.
Well, Scott, this was a great conversation and interview and fellow podcaster where you really down to earth shared your knowledge and your experience and your daddy story. And we deeply appreciate that. And isn't that really part of this episode is the learning of patients that if you take all your experiences and you can find a niche, go after it, but be real to people, teach people, share with other people, have them on your show, be on their show, Share, share, share and share. You asked an interesting question. My daughter was a challenge every day. I don't think there's one episode in her life with us that we didn't have to chase after her tail and make sure that she was okay. She was a little mischievous, but really learning and yearning to get many different experiences and really not listen to anybody her own self and to be able to experience it. Fortunately, even though she would get in a little bit of trouble without those experiences, sometimes get back on the right foot by really understanding what choices really are. I just love the idea that you give your dad also full credit. He wanted to have a big family, really started, really two families. And he was sacrificing himself so that his uncle fought in the war and he held down the fort and the farm. And even you decided to also get some farm life experience in the summers that are whooping it up with your friends that you were willing to learn hands on working in your dad's hardware store where you're learning every nuts and bolts when you work in a family business and learning how to do every job and then to have a finance career, do banking and to see the ins and outs of that and to understand real estate and find a niche where most people hate to chase money. They hate that type of job. And yet you've made it the type of job where you've been able to take all your experiences and be able to help people, to be able to pay off their debt, to be able to buy debt at a cheaper price because it's a lot of work. Most bankers, most financial institutions don't want to go through foreclosures, don't want to do the hard work of chasing money. They want it to be easy. So you've taken a hard job, personable about it, are able to really make a good living at it, but you've been able to use all of your hands on experience of understanding and willing to travel and listen to people and to share ideas and to make it where it's not a chore, but where it's a job of helping even the people that are in trouble. I think it's just amazing how you can find a niche, all of the experiences that you have and can be very successful. I'd like to say that that same type of family business background that I also got from my father and the way he serviced his country, and the same type of philosophy, learn how to do every job in a place, don't tell people what to do, work with them and show them what to do, that you'll gain a hell of a lot more respect when you're working with people than telling people what to do. I just love that you have that similar philosophy.
What do you think about the fact that he worked with some ostriches and.
As he said, you know, it's a very difficult breed of animal to work with, but that he really loved working on a farm, just like his dad, he loved working in a family business with his dad. And the truth of the matter is, is that the reason why his dad was also successful, which is what he's carrying out on, is that he's good to people and he helps people and he's willing to come in any hour to satisfy or help somebody's problem that they're going through. And if his community is in trouble or has had a disaster, that he's there to help, even if it has to donate his own money or give extra supplies that come out of his pocket, where again, he's a good person. And when you're a good person, you can make any tough job a hell of a lot easier if you're personable and you're genuine and you're real and you listen to other people. And he really gets the word out. And he wants to be part of your podcast and everybody else's, and he wants people to be part of his. And he wants it to be not only where he talks about things to better his show and himself, but he's out there teaching and wanting to share ideas with other people. And that's got tremendous value. And he's a perfect guest to share those ideas on the Better Call Daddy Show.
Thanks for listening to the Better Call Daddy Show. Now you can subscribe on Apple Podcasts, Google Play, Spotify, iHeartRadio, and TuneIn. If you've enjoyed this episode of the Better Call Daddy show, please feel free to Review it@ratethispodcast.com Better Call Daddy at Better Call Daddy podcast on IG@renafridmanwatts on LinkedIn.com.
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