EP 373 – Ten Biggest Marketing Mishaps

This is the no Closer show where you get the latest developments in distressed note investing and learn the secrets of how you can control millions of dollars worth of property for pennies on the dollar. Get educated and entertained by someone who has closed thousands of deals and lives to support you in achieving the same. Now, here's your host, CEO of We Close Notes, Scott Carson.

Good morning, good afternoon, good evening everybody. Welcome to this episode of the Note Close Show. As always, Scott Carson. Excited to be here with you today. Hopefully October was a great month. It was definitely a great month here. We set another record for us with downloads and activity here on the Note Closer Show. So first and foremost, thank you so much for listening, thank you so much for downloading and thank you so much for sharing the show out there as well today. So I'd love it if you guys would take a second if you're watching this to go and hit the share button. If you're watching this live on Facebook, please take a second to share it. If you're listening to this, an iTunes stitch or any of those, do me a favor. When you wrap up the show, go on over, leave a review like it, subscribe to the show so you get updates on when you have new episodes available. Because we're constantly providing a lot of great content on here with not only I'm not saying about myself, I think we do a pretty good job. But I'm talking about we've got great speakers, great guest hosts that come on and just share some great nuggets. So take a second, hit that share button. Well, if you're watching this on Facebook live or if you're going over, hit subscribe button while you're listening on itunes, Stitcher, Spotify or wherever. If you're watching this on YouTube, Vimeo or any of the smart TV channels, hey, leave a comment. Make sure to like what we do. We're glad to have you as part of our extended Note family out there. So one of the things I thought would be a great topic today to talk about would be marketing mishaps. And I see this probably should have done this episode a lot earlier out there because I see people making a lot of mistakes and I will be the first one to throw myself under the bus. I thought I would share some of the biggest mistakes that I have made in marketing over the last decade. Things like that. Teddyo says he's a Note Camp sign up. Awesome. Glad to have you here. Yes, guys and everybody, Heather listing Note Camp is November 15th through the 18th. It's our largest online Note convention. We'll have a lot of stuff on marketing. There's biggest online note convention, longest running online note convention as well here in our third or fourth year now, note Camp 6.0. We usually do it twice a year, but we're glad to be here fourth year. Excited about what we got. Rocking on. Got a amazing and very scary lineup of amazing speakers this time around. So no camp live. You get signed up there. I will be updating the website with schedules, updated speakers this weekend as well. But you can take advantage of getting signed up and getting a discounted ticket before we increase the price up here. I think I'm still running a if you're watching this live, still running a Halloween special that ends today. Let's go back here to the topic we're going to talk about was marketing mishaps. Let me back on track here because I got a little list here of some of the cool things we're doing here. Marketing mishaps. People make mistakes all the time. And honestly the only way you learn when you're in marketing is to make mistakes. And the more mistakes you make, the better you're going to get at what you do. That's perfectly normal. And you have to realize that you can't be afraid to make mistakes. If you're afraid to make mistakes, you're not working hard enough, you're not doing good things to help your business. So I thought I'd make a top 10 list here of some of the things that I see out there. Some simple things too that just kind of brain numbing out there as well. And Tadia, glad you enjoyed the Halloween special. Enjoy the extra 100 bucks off this weekend. So let's talk about the first thing that we see a lot of times people messing up on is it's kind of scary, but it's literally sending an email out to their audience and they choose to carbon copy everybody versus blind carbon copy. Now I've had this happen before. I've done this where I've carbon copied everybody. Instead of blind carbon copying, what happens? You send an email out. You just give away your email list. Now there's some situations I don't have a problem doing that with if everybody knows they're part of something. Hey, I don't care if like if I'm sending an email list out to somebody after Note Camp or one of virtual workshops, I'm sure going to see blind carbon copies. Like the email list is attached. Don't worry about that. But I've seen asset managers do this like assistant for an asset manager at Capital One bank one time carbon copied the entire note buyers portfolio they had in there. So over 548 note investors they send an email out to and they carbon copied everybody versus blind carbon copy. That was like Christmas happened in July. All right, I'm like, oh my gosh, thank you so much. Appreciate it. I'm gonna add this to my database. Now. Some people like get, well, you shouldn't do that because the spam can act. And I can agree to that to specific point. But also like, hey, you're in business, sometimes you've got to do those things. And why not? Now the one thing you don't want to do is steal somebody's email list. If somebody is sending, providing a list like, hey, I've got this list, you, you don't want to do that, that's not a good thing. But somebody provides a list to you, hey, we put an event, you pay to get that email list. Like if you're a vendor, that's a different story. That's a completely legitimate thing here. But a lot of people screw up by sending in a mass email out and they forget to blind carbon copy. This happened just the other day. A servicer out of California did the same thing, send an invoice out to everybody and then they tried to withdraw the email, which threw a bigger light on it. That's the biggest thing. So if you're sending, and this is the problem with sending out an email through like Gmail or Yahoo or something like that is if you're going to do it through your traditional email accounts, you have a very good chance to do that. Brady says, oh yeah, that's how I got emails from everyone that attended a big unnamed. None of it. Yeah, somebody sent an email out to everybody, hey, I'm going to be here. And they just share their whole email address. I'm like, you don't want to do that. So yeah, Brady dirt, nothing. If you're going to be in an event though, it's great. That's number one. Now that kind of falls in line with number two, not using an email service provider. One, two are email service providers are great ways for you to upload. It allows for you to make your email look a little more professional. You've got some formatting, you can put some templates in place with your logo and links back to your website and upload videos and all that good stuff. That's a really valuable thing. What is unfortunate though is people that don't send out an email using an email service pro like mailchimp or even infusionsoft or God forbid, constant contact. They're better than nothing. But they don't send out, they cannot see if they send out an email through Gmail or Yahoo, that's what they cannot see, who opened the email. That's the first mistake. They can't see who clicked on their links or their profile or their video. They just can't see that kind of thing. They lose the visibility. And a lot of people like, well, I don't want to waste the time writing an email up. Trust me, you want to take the time. It's valuable to you to take the time to send the email out through your email service provider is you want to be able to see that you've got a 10 open rate or that you got a 2% click through rate or those that clicked on a link but then didn't end up signing up for something. Whether it's signing up for an ebook or signing up for a video, or sign up for a class, or sign up to take a look at an asset but then didn't respond, especially in the notes space. You want to see who's looking at your stuff and real estate all together. Hey, send email who clicked on your links. And the same point too. You want to see who didn't click on your link. So you can send a follow up email at a later date. Or also one of the things to keep in mind too is you can follow up with an email later on because they may not see. And like I'll give you an example. Like right now we're in the midst of having email going out here shortly to asset managers. In the email out Tuesday to a big chunk of asset managers, we had about 11% open rate. First 24 hours I haven't looked at yet this morning. We have another email going out this afternoon to those that didn't open the first round of emails because I don't want to hammer the same people twice with the same email. This makes this. Using an email service provider not only helps you out tremendously with your marketing, it helps you to dive in. Who's actually open your emails, who's not opening your emails, what do you have to do to kind of connect with. So that's the biggest mistake I see. And I hate to say this, but this is kind of more of the older crowd. People that have it marketed, they're trying to get in the marketing space. They struggle with that because they don't want to take the time to learn it. And that's really unfortunate. Now, the third biggest mishap that we see is people using an email service provider, but then not having someone review the freaking email. They send out this email and it looks like, I hate to say, it just looks like the formatting's off. They use the wrong colors. Everything's skewed to one side for the logo, but everything else is centered. Color coding just hurts your eyes. It's not formatted properly. That is the big thing I see a lot of people having, and I always tell my people that are in my mastermind. Like, before you send an email out to your database, do yourself a favor. Send me a template, send me a sample email, and I'm glad to walk you through it. I'll be glad to jump online with you for 10 to 20 minutes and literally say, okay, here, let's fix this. Let's change this. Let's just tweak this a little bit to make it look a lot more uniform. You know, let's take it from gray lettering to black so it stands out. All right, all right. Let's bold your stuff. Or let's adjust the height of the titles down so it fits, so it doesn't take. You don't have the full screen being just your title, everything. There are specific things that you want to do. One of the most common things that people do with mailchimp, and I've done this multiple times when I create a new template, is at the very top line of your mailchimp or your email template offices. Put your call to action or put your email thing, and people forget to fill that out. It doesn't take much to have somebody literally look at your email. Take a few minutes. It's worth waiting the right time. Plan ahead a little bit so you can have somebody take some time. I have people, hey, look at my email because I want to send this on the next 30 minutes. Like, no offense, if I'm not in front of my computer or I'm in the middle of something, I'm not going to have the time to drop what I'm doing. Plan out ahead a little bit. Plan ahead a little bit, but add that time to your email review because the last thing you want to do is screw up an email that's going out to your database and look like crap. Number four, I see this happening. People stepping over dollars to save pennies. Stepping over dollars is to save pennies. Being cheap, basically. I see this with postcards. I see this with direct mail. I see this with people not taking the time, maybe having their Own logo, design themselves versus paying somebody 99 bucks to figure it out, or 99 designs or literally spending some time to look at your logo, trying to create yourself. And look, I get it. I understand if you've got kids and your kids design the logo, I get it. You want to be a good mom, a good dad to have your logo in there. But if it's a weird shaped logo that doesn't make any sense, you need to have it designed where it's horizontal, where it looks good across the top. Don't shruck off on this. Spend the time on fiverr. It's cheap. You can use canva, which is relatively cheap, to design a logo. If somebody designs your logo and you don't like it, especially with a family member, hey, you know what? Take what they use and use that as the basis for your main thing. I'm not saying you can't have a logo with your kid. Just if it's going out in front of investors, if it's going out in front of asset managers, going out in front of your peers, make it look a little bit more professional. Take the time, say, hey, honey, thank you so much, is great. We're going to use this as the base design for our logo. Okay? I love kids, but not everybody is as friendly with the kid logos or things, especially if it's square and not centered. Just trust me on that. Another thing is people jipping on images. They create some image and it looks like. And they don't take the time to spruce it up with a better logo or they. Their wording is. Is weird. It's just. It's not. The whole bout of not paying somebody to do something that they're special at is what aggravates me. People getting cheap with their marketing when their market is one of the most important things that they should have been doing. I have been guilty of this in the past of trying to create an image when I should just had somebody else do it. Had this happen the other day where I'm creating some artwork. I put something together real fast one evening, sent it out to them, and then they came back like, listen, Scott, we appreciate you doing this, but this looks like I'm like, okay, if you'll design it, I'll pay to do it. They're like, yeah, we'll do it. Like, done. I was willing to write a check to save some pennies or save some dollars. I'd rather pay some dollars to make more dollars. That makes sense. Let's move on here a little bit. That was number Four. This is something I'm extremely guilty of. Spell check anyone? Now what's funny is your CRM tools will often some of them are really good that will link in to an app in your browser that will check your spelling and other times sometimes they won't check your spelling. You'll miss some things like infusionsoft doesn't really link well in with some of these apps, so you have to double check. What I have to do a lot of times is I'll copy my wording in my email, put it in a word doc and do a spell check there and see if it makes sense if I miss anything. Of course you're going to miss a pair or pair there or there then and then you know, that's those are some common mistakes which is grammar as well. Spell check. I hate, I hate messing up on stuff that it's simple things but I'm a big believer. Hey, hitting spell check once has helps for many. I've made this mistake. What's really sad is when I see people get into this off the bat and they have the worst grammar. They're just uneducated. They're not writing something it sounds bad grammar or they just misspeak and stuff like that. Like ooh, that just sounds horrible. They sound uneducated. Take the time to ask somebody else review that or run it through spellcheck and let spell check got be corrupted out there. Here's a mistake that I made for years when I would do videos, I wouldn't take the time to create a good video thumbnail. And what's a video thumbnail? Well, if you look at, if you go to YouTube or Vimeo or any place that you see videos, the thumbnail is that the image that shows up that people see and especially here in Facebook lives, very guilty of often having stroke face because it stops you awkwardly where I want, you know. And so going back into my Facebook videos and trying to pick a better thumbnail so it doesn't look like I'm having a stroke or convulsing on the screen. Now the same thing is very important. This is something I, I noticed last night or the night before when I was around on Netflix and I was flipping over to YouTube online was looking at a couple other iheartradio online some of the images first my podcast shows. I'm like oh, I need to go back and change that thumbnail that looks horrible or I need to go back and tweak this a little bit. Taking the time to create a good thumbnail is so Valuable. You want to make sure that the writing is clear. Now it's different for a youtuber video thumbnail then versus posting like to Instagram or Facebook, stuff like that. You only have a few fleeting seconds of people scrolling through YouTube or it popping by the right hand side. You want to try to attract the attention of people seeing that. So you want to make sure that the title isn't something long titles pretty much the point when you have a high quality image with your thumbnail and make it relevant. Canva is great for using YouTube for creating accurate YouTube thumbnails. Especially the right size. It gives you the right font and dimensions. It works perfectly for YouTube thumbnails. Highly recommend this. For years I would just upload videos and wouldn't adjust my thumbnails and I would scroll through it and I started looking back like had a good friend of mine at the time tell me, he's like, oh yeah, you probably need to go back and spend some time on it. So I literally spent a lot of time on going back and making sure that looks good. I've kind of sloughed off on this the last couple of weeks with some of the videos in the. In the podcast that we uploaded across the board. And I need to go back into this weekend and spend a little time with the marketing aspect of things. Make it look uniform, make it look really nice. Sometimes I'm waiting on headshots from some more guest hosts and guests as well. So that's important. Try to have some uniform theme to your thumbnails. If you're sending an image with a thumbnail and the thumbnail looks like a stroke victim because it pulls it up that way, do yourself a favor. Create an image as where you're going and then just put the video, the link to the video where they click on the image, then it takes them that. So you have basically an image on an email that's not the thumbnail. Because sometimes the thumbnails that you have on YouTube or Vimeo won't transfer over when you upload it to say your infusionsoft email or mailchimp email. But this is one thing that I have struggled in the past and it's something that if you're doing video, you have to get good at. Video thumbnails. That's the curb appeal of your video. That's literally the curb appeal in the search engines and the searchability stuff for people to look at. Now that's not saying if you have a stroke face or you're doing something on screen that captures people are going to click on it. They probably will at some point. Especially if they're looking for your content, they will do it. But if you're brand new and you're just trying to organically with the SEO aspect of it, make sure you have a good video. Thumbnail number seven. Color coordinating. This is important. You want your email to look nice, you want your marketing to look nice. Take some time and try to color according your colors. Like, obviously it's not hard to know that everything we do is green here, right? Bright green. We got two shades of green up here in the logo. Lighter green, darker greens. Green is my favorite color. I mean, even the freaking back wall is bright green in here. The idea for that is that's I want people thinking money. I want to think people thinking money. I want branding to go look at. Those are the colors that I like. Now there are some great websites and tools that you can use to go check your color. And what I'll do is you're designing something will often pop up colors that perfectly match the main color or the color. They'll actually pull up other stuff that you can use to make it look nice. That is so important. Great. Color is so important in branding. It's so important in your marketing aspect of it. Take the time to have maybe a branding expert take a look at what you're doing. It's not going to hurt anything. That's going to be valuable. Let's take a step back here. I'm a big sports fan. If you look at most sports fans teams, they've got two base colors and they probably have a third off color, usually black. I'll give like Texas. Texas is the cream and burnt orange. Right? The two biggest things. Well, their basketball team also uses black in their uniforms. You look at the Dallas Cowboys, white and silver or blue and silver. With their branding, it's always that blue is the base color. Silver, Michigan blue and main, navy and gold. Think of that. You're going to have two primary colors probably with your marketing or three. Like there's three colors in my logo. What are those three colors? Dark green, light green and white. There's two primary colors in the podcast logo. White, I mean our green and then black color. Coordinating your marketing with the background images where it looks the same thing. I'll give you an example. When we send out marketing emails to our asset manager, the asset manager have several sense say, hey, listen, I know I kept looking for that green email because the background around our email was green or the logo was green. We brand that Aspect into what we're doing. That's an important thing with your marketing, with when you're sending out letters, when you're doing other images. Like our ebook, we have green all over our ebook. I have green all over other things. It's just green on our swag bag. That's our logo that goes out. So keep that in mind. Color coordinating is important. If you love pink, great. Some people love pink, people love purple, some people like light blue. Whatever it is. I still think the San Diego charters powder blue uniforms, best uniform ever in the NFL. Okay. Would not work for everybody, but I think it's the best uniform. I'll just throw it out there as well. But anyway, color coordinating is so important these days. It helps build an image. It helps build a brand for what you're doing. It's also like I have now gone to wearing my bright green vest when I go out and speak the first day of the event. It's branding helps me color coordinate my image, helps me stand out as well. Number eight. This kind of goes back a little bit. We talk about lack of a logo. Talked a little bit briefly about this a second ago. Having no logo is not a good thing. You need to have a logo of some sort and you need to have two really big versions. You need to have a big version, obviously, that you can adjust. Usually a png, a JPEG version is nice. You need to have like a square version for thumbnails. And then you also need to have a horizontal version where it's the image and then the name of your company on the right hand side. That's important because on your letterheads of your emails, you don't want the square image taking up half the screen. We talked about this before. You also want to have that logo on things. On your emails, on your PowerPoints and your business cards, stickers. I mean, in your email signature. It's important to have that logo because it's the whole branding aspect. If you start thinking of the swoosh with Nike or the golden arches of McDonald's, their logo has helped brand them. You know what to expect when you see that. So you just start thinking of yourself, especially with logos and color coordinatings and things like that, of putting that in place. A logo is really kind of your brand right off the bat. It's like the thing about that one of the earliest logos going back to the days was cattle brands. They had. It was their logo. They brand their cattle. That was their logo. You don't mess with the lazy or the Rock and R. Ranch or the King Ranch logo. That was their logo. That's how they branded themselves. Literally. It's the same thing with you now. You don't want to walk around with a freaking iron brand melted into your ass or a tattoo carved in the side there. Stuff like that. I always crack up was when I was going to college, I had fraternities that wanted me to rush with them and I would. I never rushed a fraternity. I was like, I don't need to go brand my arm with the Omega sign or the Chi Omega or whatever, the Kappa simple. I don't want to have that branded in my arm. That doesn't make any sense. You can go do that in your drunken state. I'm not going to do that now. Would I have a weaklose notes tattoo on my arm? I don't know. I'm tattoo free right now. But that's the thing I look at. Lack of a logo hurts your business because it doesn't give people something to identify. Like the business cards have your logo on there. If you don't have it on the front, have it on the back and your logo is great, but you don't want to make it the whole damn thing where they don't give you information. A logo is great, but it's only good if you've got your rest of your contact information there so people can share. So I have my logo. It's on my email signature. But more importantly, I have my face on there as part of the brand image of there as well. A new investors are making a lot of major mistakes with number nine in social handles. A lot of people coming in. Hey, I get this question every week from people. Hey, I'm starting a new llc. What should I call it? I don't know. And they have these great names. And I'm like, okay, did you already buy the domain to that? No, I haven't bought the domain to that yet. Do you know if the domain's available? Oh, I should have looked. So they paid an attorney to go file LLC in name and there's no website available. There's none of the social handles available. This is a major mistake. When you don't have a Facebook, The Instagram, the YouTube channel, all that's taken by somebody else. You've totally shot yourself in the foot. Okay. It's not a smart thing. Now a thing going back to, you need to know your social handles before you start creating your logo. I've seen some people that use cursive in their logos. Like, oh, that's the Worst thing you can do because it's not legible. Who gives a shit if you like script or cursive? It doesn't make any sense. Block is the easiest thing for people to understand. They can see it from everywhere and stuff like that too. Going and looking at what's available. Use name check. Namecheck.com is the easiest things to use to see if the social handles are available. Is the website, is the you know.com available or.biz or TV is the Instagram available? Is YouTube, Facebook. So that's the thing you have to keep in mind is are those things available? It's an easy check. Name check. N A M e c h k.com saves you so much great time and identifying to see if that name is available. That's not saying you're not going to have like some offshot LLC that you're not going to be using the market. Hey, everybody has those. I get a variety of LLCs that nobody knows about. Doesn't mean I'm going. But the we close notes, the note closer show, I make sure those handles were available. We selected. I was about to call the podcast the Note show and realize that somebody else had that. So we changed the note closure show. Likely. I'd already used that before in some of the videos that we're doing with investor interviews and things like the Note Closers. So. And then we've got a bunch of groups that worked out great. But I did check that before the note closers we bought all those handles and stuff like that. Brady, thank you very much. Number nine there. Name check. Exactly. Namecheck.com great tool to use when you're looking at branding yourself and seeing what's available out there, what's not available out there. And then I say number 10, this is. Call us stealing signs as kids, especially when you're in high school, college, who has not or know somebody, wink, wink, who's gone out still stolen a stop sign or a no dumping sign and placed it in their college bathroom or yield or any of those things. Okay. Or road hump. You do that kind of stuff. But as an adult, you can't steal signs. What I mean by stealing signs. These are probably the two biggest things that I've had people do to me that have pissed me off faster than anything else. First thing is a year, a couple years ago, I had somebody come to my workshop and about three months later, I get a phone call from a bank in Detroit calling me up, asking me about the contract that somebody in my company just signed. With them to buy notes. I'm like, who? No, respectfully, I don't know who you are. And no. And they. So they sent me a contract and the student who will be remain unnamed had gone out, called some banks, found some banks and they sent them over an NDA Instead of filling out their llc, they filled out my information, my LLC info and submitted in and said they were a member of my llc. That's fraud. That's a no go. You don't do that. When I called the investor, I said what the hell are you doing? Like, oh well, we didn't have the experience with number of deals closed, they wouldn't approve it. So we had to give them your name, your company. And I was like, well that's different. You never called me first. If you called me first, I might have reached out and said, okay, I'll sign the contract on your behalf and helped you out with it. But the fact that you stole my information, well, without asking me, that's fraud. That's really big fraud. I don't play up with that. That's not really good at all. Also another thing here, stealing signs. Look, if somebody writes an ebook out there, you don't have the right to go and steal that ebook and then slap your name on it or slap a different logo on the front and recycle the gut. That's plagiarism. That is plagiarism in its purest form. If you went to high school or college, you just failed life. Because stealing somebody else's material, their ebook or their content, stuff like that, that's a no go. That's a big, big no go in marketing. Now there are companies out there, there are people out there that will let you white label software, a website, things like that, that's totally okay if there's a paid agreement, some sort of, they give you the thumbs up. But taking somebody's else's book or what they've worked on and then just slapping a cover on it, but not even changing the name and just think it's going to be okay. That's not okay. That is a big no no. That's one way to get sued really quickly or get booted out or blacklisted in the industry. So don't be stealing signs as an adult. Don't do that. That's the worst thing you could freaking do. If you're going to be using somebody else's material or want to use an ebook as a bonus, do yourself a favor, pick up the phone, drop an email, say hey, I'd like to use your info. Is there a possibility I could pay to white label your book or something like that? I know a lot of other vendors and speakers out there that you know have writers like, oh yeah, if you want to, sure, go ahead. Let's give me a fee or split the leads, that's totally fine. But doing it without writing it by somebody and then having that person find out you did it, that's not a good thing to take place. That's not at all what you want to happen. So once again, if you're watching this, do me a favor, hit the share button. Feel free to share this across your Facebook platforms. I'd really appreciate it. Help us get the word out here so we'll do a quick recap again. Once again, quick recap. Number one was making a mistake to carbon copy to an email list versus blind carbon copy. Number two is what you should be doing versus CC or bc. Suing is people not using an email service provider like Mailchimp, AWeber, Infusionsoft. Those are important things. That's an important software to have. You're in business. It's time to start acting. Number three, not having someone review your email before you send it out, That's a big mistake too. You can often have people that will spend time to look at it and say, hey, you need to fix this. This doesn't look good. All right, it's important. Number four is stepping over dollars to save pennies. Spend a little bit time. Spend some money on marketing. If you're not good at creating things, have somebody else create a logo or do something else. Number five is not using spell. That's important thing. Before you send an email out, make sure you don't look like you're ignorant. 6 is not creating video thumbnails for your videos or just uploading the stroke, letting the stroke face kick in. Take the time. It's important. It's really your curb appeal online for your videos. Number seven is failing to have color coordination in your marketing, your logos, your branding, making sure that the colors match up and are complimentary and match each other. Number eight is a lack of a logo. Not having a logo in your business is really just doesn't make sense. Every gets excited about their logo. I still get excited this day about seeing my logos on things. Stickers or hats or T shirts or mugs or backpacks or things like that. I still get tickled to see my logo on things. It's just it is what it is. Number nine is not checking to see if the social Handles are available for your LLC name. That's so important. Please make sure before you have a name, an idea for a company name or an LLC name or a product name that the social handles are available. Number 10, as we say, stealing signs, don't steal somebody else's marketing. Just not cool. It's not professional. It's easy way to get blacklisted or. But get sued as well in this industry out there. Very important for you guys to look at now. Number 11, offending people you respect with the subject line of an email. That's kind of funny. There are some people out there that have sent emails out to their database that have, you know, they bash their mentors. That's not a good thing to do. Make sure when you send an email out, well, this is something I don't mind. Sometimes I have sent emails out like some of my subject lines have meant to offend some people. It's meant people. But like the 50 shades of notes or get some ass this weekend, I'm okay with being a little shock aspect of things because I've built enough credibility of my audience to get away with that sometimes to be humorous. And I have done sometimes creative things to kind of rock the boat a little bit, see who's listening or paying attention because I like that I have a sense of humor. But yeah, the thing is too, if you're just sending out emails, make sure you're not going to offend the person that you admire. Run it by them first. They know it's a joke, it's always a big good thing to do. And then number 12, biggest marketing mistake. Thank you, Brady Durr, for sharing this as well is not sending the damn email. Look, all these things we talk about are mistakes that you're only going to understand if you make them. And the only way to get better at your craft of avoiding mistakes is to probably make them. In marketing, I will tell you this. Everybody makes these mistakes. It's just a sign of being an entrepreneur. It's a sign of growing being a business owner. It's a sign of things happening. I mean, like I said before, BCCN or CC versus bcc and I saw that happen a couple of times this week alone. I've seen errors and logos. I've seen errors with formatting. Gail says question, can you explain white labeling and sharing a book and sharing royalties? Yeah. So we have done this in the past. Not when I was on my own. I used to work for somebody that he created a training program and he created a training program. He didn't really market it that well. And a couple other guys came along and wanted to borrow that training program. They liked that they're better marketers. So he allowed them to white label. Basically they just slapped their logo, their information on that training program and split the sales with them. So they went out and sold $150,000 in sales. They split the sales with him because they basically he created all the content and they were doing the marketing. You have that happening sometimes. You'll see that with books being written as well. Like, I'll give an example. I've been a part of a couple books where I've given a chapter to as a chapter of the book and then the guy put the whole book together and we got a split of sales or split royalties or stuff like that. I've had to happen a couple times, like I've paid to be in a book with Greg Reed twice. I've been a part two books that Greg Reed has that out there, the Rise, another one as well. And then I paid a couple hundred bucks to be part of a chapter book of the better business book and stuff like that. So that's one of the things we're doing as well is we've got the book out that we're doing on the notebook. We got right at 49, 50 people that showed interest in being part of a notebook. So the great thing about that, that will be something that everybody can use, being authored by me. And I'm bringing on 50 people to tell their stories as well too well. That will be something that those that opt into it, they're able to use that book to promote that book. They're able to. Hey, Sharon. There's a royalty split and that stuff of sales. Although most books these days are not a big revenue, think they're more of a lead generation aspect of things. You see a lot of people that will create books or templates or things like that. Is it Legion on Facebook and things like that. It helps out. The thing about smaller ebooks or things like that is most of them, depending on what it costs you to put. Like it cost me about a grand to create my 52 page ebook. And it's focused solely on where we're at. It's our niche. It's my story. It doesn't make sense to white label that book or let somebody else run with that because it's not the way I tell a story is different than most everybody else. And that's the biggest thing. If you're going to white label book, you want to make sure if you're going to borrow somebody else's information, you got to make sure that that story sounds like it in your words. Make sure it comes around the way you speak. Because if you just slap a name or you slap a logo on it or you ask me, white label your white label somebody else's content, it's going to backfire in your face. Especially if they've already marketed that book out for a lot of other things. Especially if they are marketing that book on an actively basis. It doesn't work that way. What you want to do if you're white labeling a book is something that's not in active circulation and being marketed out there. So hopefully that makes sense there. Gail, we talk about there. All right, so what other areas are you guys? What other marketing mishaps are you seeing being made out there as well? I see people. One other thing I use, especially in the postcard marketing side of the world, people that will pay for somebody just to do a small batch of postcards and it comes out and the images blur, the color blends. Just doesn't look professional. That's not a good thing. I've seen some things happen with videos where people will use a video and then they'll upload it and it just stretches the video out. It doesn't look good because it's trying to fill a horizontal where it's a vertical image that happens from time to time with people. I've seen that happen a couple times before. I just noticed that the other day on a video that we uploaded somewhere that I did, the video was horizontal because I was filming it that day and the way it got uploaded to YouTube or Vimeo stretched it out. It wasn't. Didn't look good at all. So also, just so you guys know, November is national. We call it Na Pod Pomo. Na Pod Pomo National Podcasting Promotion Month. So a lot of people are going out and filming episodes each day November, or they're filming new episodes or they're promoting. What we're going to be doing in November is promoting podcasts. And so the first show that we're going to be promoting this month with this aspect of things is one I was on just the other day. A buddy of mine that I met at New Media Summit, buddy Sean Douglas. And Sean is the host of Transformation Radio. He does a great job with this. What I love about what Sean is doing, he's also active full time military. He still works full time as an officer. He's a sergeant, but he's on Transformation Talk Radio. You want to make sure. And he got some great stuff on there and I'll bring the name of his Transformation Talk Radio. So he's gonna be the first one we promote out here on not Pod Pomo month out there. Do me a favor, our episode's already live. You can just go out and google it. Transformation Talk Radio. I'll put the link to his show, but go out there, listen to it. Does a great job. I was honored to be a guest on him. He'll actually be speaking. I love him so much what he's doing. He's gonna be one of our keynote speakers at note Camp 6.0 upcoming here in just a couple weeks. So once again everybody, Transformation Talk Radio. Check it out. Great show. Got some great guests on there and excited. It's funny, Sean and I never met prior to a couple months ago we met and we have a lot of the same friends running a lot of the same circle. So it's just a matter of time before we ended up meeting. So listen to Transformation Talk Radio with Sean Douglas is our first show of November for you guys to go out and take a look at. Otherwise our WC and Corinna, a lot of people are headed up to Dallas for the Note Expo. We've got so much stuff going on the next couple weeks. We will not be making it to the Note Expo in Dallas this weekend. Just we got six weeks in a row up till basically the middle of December. So all of November for the most part with Note Camp and we got a fast track training. And then of course another thing we got going on in November, Note Camp obviously. And then we of course have our Mastermind the first week in December. And then we have, sorry, we have a class, our virtual no buying workshop the end of November 1st of December, our Note Mastermind the first full weekend Friday, Saturday 7th, 8th and 9th in Cape Core, Florida. And then we have our affiliate summit taking place here in Austin with some of our vendors and our our good friends help promote them for 2019. But once again everybody, there's no other questions comments. Once again, thank you so much for watching. Thank you so much for sharing. Thank you for helping to make the no Clue shows one of the hottest podcasts in real estate. Let's do an amazing job out here. Thank you for my staff, thank you to Stephen, thank you to Shannon, thank you to Rosie, thank you to the hazards at Feed your brand and Potted Ties for helping us with a lot of the promotional stuff that we do. Thank you to JD Baits as well for helping us out with some marketing as well on some other stuff. So go out, make something happen today, everybody, and we'll see you all at the top, everybody. Bye.