EP 587 – The Secret Knock To Overcoming Obstacles, Discovering Opportunities And Finding Success With Dr. Greg Reid

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This is the no Closers show where you get the latest developments in distressed note investing and learn the secrets of how you can control millions of dollars worth of property for pennies on the dollar. Get educated and entertained by someone who has closed thousands of deals and lives to support you in achieving the same. Now, here's your host CEO of We Close Notes, Scott Carson.

Hey, Note Nation. We all have mentors in our lives. A lot of them are from the books that we read or the people that we follow on a regular basis. And I was very lucky over a decade ago to meet our special guest today, Greg Reed. He's the author of Think Grow Rich, Free From Gold and numerous other books that are out there. Many of you I'm sure that you've all read. And honored to have my mentor, Gregory join us today on the no Closure show podcast. He's going to talk about a very special event that he puts on once or twice a year called Secret Knock that I'm sure many of you may want to check out. But I love the insights and I love the stories that Greg tells from his amazing lineup of speakers and friends who have persevered and overcome obstacles along their way to success. So, great episode. Honored to have Greg finally on the podcast and maybe learn a little bit from one of my mentors out there today. So listen and subscribe and make sure you leave us a review. Good morning, good afternoon, good evening, everybody. Welcome to this episode of the no Closure Show. As always, Scott Carson. Excited to be here today. I'm really honored to have a special guest join us from San Diego this morning. This guy is a thought leader, film producer. He's got his honorary PhD, but more importantly, he's a buddy of mine that I've known and somebody I reach out to when I'm going through rough times and somebody that I bounce ideas off of. But this guy is a big believer that no matter what's going on in life, whether you're ups or down, your time is now. So I'm honored to have our buddy Gregory join us this morning on the noclus Show. How's it going today, Greg?

Come on. So where did you get more hair? I need some of that, man.

Yeah, the more you grow in your chin, the more it's coming off your head. I just. It's just I've always been blessed to have a full head of hair. So.

You little sexy beast. Hey. So, first of all, it's great to see you again. I've been watching your career for the last year just Skyrocket and blow up and how you're taking things online and impacting a lot of lives. So good job, brother.

Thanks, man. I appreciate it, too. And you've just recently done that, too, with everything kind of calling an audible with your amazing event, Secret Knock, which is one of the top one or two entrepreneurial events that everybody should attend, as by Forbes magazine or Entrepreneurs magazine as well, too.

Yeah, all the above. And it's really interesting. Yeah, we do the weirdest event. It's the greatest event that you cannot go to unless you're invited. Right. So it's called Secret Knock. You have to go Google it and find it. But I gotta tell you what's interesting. The audible part was interesting. Everyone's adapting and adjusting. And when I did a book called Three Feet From Gold, it's about turning obstacles into opportunities. And we're seeing so many of those things pop up in our daily lives right now. And I'm sure you're doing call after call and people with their great ideas, my friends and myself with sphere of influence. We're seeing this as like a golden age of opportunity that when we come out on the other side, we're going to be so blessed. And we'll also look back and say, man, I don't want to squander this opportunity and do nothing with it. Yeah.

I think it's the biggest thing is that we can't bunk, huddle down, scared in this time. We've got to pivot. We've got to do some things differently than what we were doing. Business as normal, no matter what field you're in, for the most part. And it kind of makes me think about your most recent book that you had come out was Millions Made Easy. Right. Wealth Made Easy. Sorry. Millions and billionaires interviewed on there because so many of them. Also many of the successful have gone through trials and tribulations in their lives. You want to kind of talk a little about.

Yeah. So for three years, I went around the world and I interviewed people worth 100 million to a billion dollars. And I kept asking, what did they do? And their blueprint was so simple, I put it down on one page, every single one of them. I called it a wealth hack. For example, Tonino Lamborghini. Everyone's heard of Lamborghini. I said, how did you and your dad create so much dough? And he said, all you got to do is create a product good or service that people will save their money to happily hand it to you. I said, what do you mean? He goes, no one is ever going to save all their money to buy one of your books, Greg. He goes, but they'll cash in their 401k to drive one of our cars. Just like you're not going to spend $4,000 a night to live in your own apartment, but you'll cash in the family vacation fund and go to Anaheim and give it to a mouse with big ears. Because if you can create a product, good service or experience that people will save their money to hand it to you, you'll never run out of revenue.

Yeah, that's amazing. I think so many people have to identify those opportunities. Cause there's so much need going on right now. And that falls in line with so many people are canceling vacations, they're canceling trips, they're really kind of like, oh my God, cruises are being canceled. Although I would go on a cruise right now, it'd be the cheapest you'd ever get. Why not have a two week vacation at sea? But there's such a big need for that right now. So much positivity in a world of negative for the most part. Did you ask people you interviewed how they kept the positive mindset during the troubled times?

Well, yeah, especially through what we're going through right now. I mean, as soon as the news struck that, you know, we're going to be locked down, a billionaire friend of mine called me up and says, great news. I go, what are you talking about? He goes, you don't understand. He goes, you know, I'm worth 700 and something million dollars. I want to get to a billion and this is going to be my way out. And I go, what are you talking about? He goes, do you not realize that oil, you know, is down to 20 something dollars a barrel? He goes, I'm putting $100 million in. And another person said, hey, this is what I'm doing, this is what I'm doing. And they're realizing that they're going to buy low and then sell high. Typical business move. For example, I don't have $100 million. So I go, okay, well how can I implement that? My same thought process. People watching this right now, you go, oh, that's easy for them. They get money. This is the way it works. You realize that, by the way, I'm not giving financial advice, I'm just sharing what I'm doing. So I realized that Starbucks, their stock went in half. And I went, all right, well, I don't have millions of dollars, but I can go buy a couple hundred shares of Starbucks. And I realized the second that we come out of this, where's the first place everyone's going to go? So chances are that will go back to normal. And even if it goes to 3/4 normal, I still 50% of my income. And I'm starting to look at things from that perspective now. For example, CCL, which is Carnival Cruise Lines, went down to $8 yesterday. And so the whole idea is whether they come out of this or not, it's betting on the long shot. But it might, it might not. But there's so many of these opportunities. You just got to keep your eye on the prize and look at what's comfortable for you. But there is opportunity all around us.

Yeah, that's a great stuff. Now, one thing that I've seen you do really well, I mean, you've always been a connector, but really, in the last four or five years, you've done a really good job of being that connector versus just referring somebody, really kind of finding ways to put yourself into deals and to make things happen from just simply putting two people together. Talk a little about that, because I think everybody has a network, but I think sometimes we forget about who we're connected to or that we're really one degree away from separation in this world.

Yeah, 80% of everything we need is already within our sphere of influence. We're just waiting for the perfect time to reach out. We go to a networking thing, we meet that perfect person. We go, oh, I have a bad case of the one size. That means once I get that big opportunity or once I get the big break. But you got to take action when it strikes you. And I realized I sat down with a multi billionaire one time and I said, why are you so wealthy and other people not? And he says, everyone gets stuck on their big butt. And I go, you know the one I'm sitting on? He goes, no, I'd go do that, but it's that. But that stops him and holds him back. And he says, look. He goes, you'll find a guy who wants to sell an airplane and a guy who wants to buy an airplane. You're such a nice guy, you connect them. I go, yeah. And he goes, you're an idiot. What are you talking about? He goes, here's what we do. Same exact outcome, but we have a different type of response. I go, what do you mean? He goes, well, I go to a guy, says, look, I don't know anyone that wants to sell an airplane, but if I can find someone for you, will you give me a commission? They say, yeah, so I don't know anyone that wants to buy an airplane. But, hey, by the way, if I can get you a plane, will you give me free airline tickets to Hawaii? They're both going to say yes. Then you put them together. Now you got free airline tickets, and you're making 20% on the deal. It's the exact same outcome, but it's a wealth mindset. How many times right now are we sitting on golden things where we put people together but we didn't capitalize and we're mad at them. It's not their fault. There was never an agreement up front. So all I do now is I have a verbal understanding, even a simple email saying, this is our memo of understanding so people know where they stand. So recently I had a friend that wanted to start a pharmaceutical company. My other buddy is the head guy of Pfizer. And I said, hey, if I put you two together, will you give me shares of your fake company? They did, but it turned out to be a legitimate one. They went public, and now I've got millions of shares of this company just by making that connection.

That's awesome. And a lot of people can do that with different companies or softwares, with affiliate splits, affiliate opportunities across the board out there, too, to help monetize their time and their connections besides just connecting people. But that's a beautiful thing because you're exactly right. It's like, hey, if I can help you, can you help me? Everybody wants to help each other, and we're not opposed to, hey, making sure somebody gets a referral fit, because if we didn't have that connection, nothing would happen anyway to begin with. And so that's your genus there.

Yeah. And you're not really being a broker. You're just connecting people with a verbal understanding of how it worked out. Now, here's an interesting coin. One of my buddies that I interviewed for that book, he's not a gadillionaire, but you know him, Marc Anthony Bates. He taught me a lesson that completely transformed my life. And so my big takeaway for this whole call is what I'm about to share right now. It's called C. I don't know if you and I even had this talk before, but it's cpc. And it's the people that understand the power of this are the ones that really make it in this world. It's about accountability, responsibility for everything that happens, and stop blaming other people. It works like this. C clues, P pattern, C choices. I go out on a first date, she's 20 minutes late, Bing. There's a clue. I go on the second, third, fourth date. Each time she's 20 minutes late. There's a pattern. Now it's my choice whether I deal with it, adjust it, yell at her, confront it, but it's not her fault. She's just late. And so many times we try to change people or whatever to fit within our little box, but it doesn't work that way. So it's about clues, patterns, choices. How many times have we heard someone with a bad reputation in business, then they cheat your friend, but you do business with them because you think it'll be different, and then you're mad at that person. It's like being mad at a rattlesnake for rattling, biting your sister, and then you pet it and you get bit and you're mad at the snake. It doesn't work that way. Accountability, responsibility, cpc.

I love that. Has there been a recent situation or anything like that where it's worked against you by any chance, or you've used it?

Yes, and sometimes it works where I go through relationships a little quicker than you might. But I also realized after talking to so many people in my career, look, I've been publishing 100 books, 45 languages around the world, make movies thing. I met a few people, right? And I always ask these common denominators because I don't want to know everything that you know. I want to know what. Every time you did this, you failed. Every time you did this, you succeeded. And if I see a blueprint, I'm going to start following it. And that's one of the things I kept realizing. People are never upset that they made a bad decision or a bad relationship or bad thing. They're always bad that they stayed in it too long. And so this CPC part, this other C is the part that I realize gets me through. And sometimes, yeah, I might weed through people a little quicker than giving them too much opportunity because I go, that didn't smell right. I say a little thing, I let go of it. I might have given up a little bit too soon. But you know, Scott, the people I surround myself with, my team's insane because they passed that test with flying collars. So even though I might have missed one or two, I guarantee I gained 10 because I went through the process to get to those great people.

Yeah, that's the thing is discovering opportunities, but really surround yourself with good people, you have to kind of trust your gut a lot of things, and I think your gut's been good to you. And over the Years, for the most part, even when you've gone through your tough times because you've had ups and downs and you've had businesses that have gone well and businesses that bombed and a variety of things. Do you mind sharing that a little bit with our listeners out there?

Yeah, I've had businesses that bombed, businesses that went great. I mean, it's like everybody. And the only thing is, I never get caught up in the down moments. A great mentor said to me, he says, you never celebrate your wins too loud or your loss is too long. And that always set in my heart. And so when things go not good, again, it's about accountability, responsibility. I'll give you an example. Last time we had an economic thing like this in 2007, 8, I went all in and I bought a furniture store the month of the housing crash. Now, things happen, right? But I did my due diligence. I got lawyers, I got accountants. Everyone checked it out. It looked perfect because it did all the way before then. So making that decision, it was horrible. I mean, literally lost there. But on the same note, what could I have done differently? I mean, I did everything correctly. And I realized it also put me up for the success for the next one. One of the people I interviewed for a book back there, I don't know where it is, it's called Success and Something Greater. One of my favorite interviews is a guy named Fred. Now, you don't know Fred, but Fred's an amazing guy. And he invented something called the Jet Ski, the two person, sit down Jet Ski. And he sold the patent for 75 grand. And I went to her, I go, that must kill you. And he goes, no. He goes, it was a great deal. I go, you understand it's a billion dollar brand ski do thing. He goes, no, no, no. He goes, you don't understand. It was a great deal. I go, but you don't understand. You just missed out on a golden opportunity. He goes, greg, let me explain. He goes, at that time, that 75 grand got me paid up on my back mortgage. So I got to keep my house. I got my employees paid up so that they could keep theirs. It was the first time that I could remember that I slept all the night through for weeks on end. And he goes, I was going through the attic, I had some free time and I discovered a little metal die cast car that I used to play with as a kid. And he goes, a buddy of mine was in nascar, so I put his number on the side and I gave it to him. Well, he showed it around and everyone else wanted it. So NASCAR bought the rights for $171 million. And he goes, as an entrepreneur, sometimes you have to do a deal in order to get you through to do another deal.

That's such good counsel there. We all run with mind blocks. And sometimes being able to release that a good night's sleep, whatever it is, can really allow for you to step away from the situation or clear your mind so that you do see the opportunities that have been in front of us all along for the most part. Right.

Well, that's kind of interesting. Little aha too the other day. This is kind of a woo one, but just work with me for a second.

Sure.

What if God and the universe granted every single wish, every single prayer that we ever asked for, only we didn't like the packaging, so he sent it on its way. So he sat there and said, God, I need $100, please. God will do anything for $100. A guy pulls up in a pickup truck. It's full of aluminum cans. He says, I'm running late for a meeting. I got to clear these things out. We take them off my hands, you can have them. They're free. They're worth a hundred bucks. Cash them in, you go, I don't want those stinky things. Well, you asked, you prayed it was delivered, but we didn't like the packaging, so we sent it on its direction. Well, what does that tell our God in the universe every time we ask for the next prayer, the next wish? And I realized that there's a quote that says, be careful what you ask for because you might just get it. Because literally, it might just be at your footsteps, but we just don't like the way it looks.

Yeah, be careful what you wish for. You might have to be able to do a little bit of work to get it.

Yeah, well, how many times as a package deal of a bunch of notes fall in your lap and you go, these are ugly ducklings. And yet usually those are where the gold nuggets are. We just don't know it at that time. Right. And if we would just pass those on, we would have missed it. Same type of a thing. So for myself, recently, I've had a new mindset where I sit there and say, look, I'm looking for this perfect relationship. Well, if a girl comes up and I don't like her toenail, I'm not going to send her on her way anymore. I'm going to go, all right, well, it was here for a reason. Let me at least CPC this thing. See what's going on. So I'm starting to apply and use a lot of these principles in the daily life.

I love it, I love it, I love it. You don't have a checklist. You're checking off their. Dude, do they know about the checklist?

Yeah, everyone's got a checklist. Everyone's got a checklist. You know, it's kind of interesting being older guy in life right now, and things are going pretty darn good. You know, we start getting a little bit more meticulous along our way. But I'm also learning to tune and tone that down to be open to what it is. So it's not an age group, it's not a hair type, it's not an ethnicity. It's just I'm looking for what the right person. And here's it came down to be cool. That's it.

Yeah, that's a very important thing, especially today. Just be cool. You know, I think we're all dealing with issues, all have drama in our lives a little bit. Some of us have more than others. That might be a pattern for you to avoid. Right, Obviously the drama. But with what's going on today, what are some things that you're doing? You're a very outgoing person. You've got this great network. I know you're leveraging a lot of online stuff, but what are some things to do that you're using to kind of maybe recharge and keep yourself in a positive mindset? Greg?

Well, I'm a creator, so to me, my life hasn't changed that much. I work from home, I live in a kick ass place, and usually people come to me. So the only thing difference is that they stay outside and they're 10ft away. But we still have these meetings. But what I'm doing is I'm saying again, there's a lot of opportunity to clean up stuff. So I've been working on a TV reality show for quite a while now called Wake up and Crush It. So I finally last few days got to sit down and edit that show so it can go to, you know, start pitching all the networks. So I sat down with the founder of the E Network, Showtime, said, hey, I got this show, sent them the teaser and they said, look, no one's buying right now. I said, that's the perfect time to start pitching night now. Right? Again, all I do is I look for the masses and I go the other way. If everyone's running out of a burning building, I'm going, all right, well, there's Got to be something to salvage inside that building. So I just have a different type of mindset. So when someone sits and says it can't be done or it's not the right timing, that's what the masses say. And I also realized that there's gold inside.

Yeah, there's a lot of people say it's not the right time. That is the right time to take advantage and strike and create something and really put the word in when everybody else is just sitting off. Oh, it's not going to happen. Now's the time. I mean, we see that a lot with what we're doing with marketing and making sure we're connecting and continue to connect with our bank asset managers and our vendors just to touch base with them when everybody else is just sitting, fiddling their thumbs. Streaming Netflix, we're continuously working, putting in 10, 12 hour days to make sure that we're connected out there and staying on top of mind with everybody out there now. But you just had the secret knock again. The number was this, that you marked it and you live streamed it for three days.

Yeah, I think it was the 13th or 14th year, something like that. And yeah, it's just been going strong and rock and rolling. But I want to go back to the Netflix thing. Don't poo poo on Netflix altogether because here's the deal. My movie right now is trending worldwide on Netflix. So it's called Wishman. Since you got some free time tonight, grab the family and make sure that you watch that film. So I want to make sure that we plug that one and two. There's so much great educational stuff on TV in today's world. So I'm the guy who's going on the Internet and I'm yelling at all these people that are posting those memes saying, you know, rich people have big libraries, other people have big TVs and all this stuff. It's a bunch of crap. The realities are, look, I cannot read, I cannot write, I'm dyslexic, I can't spell, play Me Words with Friends, I'll win every time. But I'm an award winning author because I work my strengths and I hire my weaknesses. But I'm a great acceptor of content. So I watch all the shows, I watch all the documentaries, I watch all this different stuff. So I'm constantly filling my brain. I just do it in a different modality because I'm more of an audible visual guy and same thing as my son is. So while other people might just be binging Something that is superfluous, which is fine, too. I'm actually putting more content these last couple weeks in my head than I have in years.

Yeah, I've been definitely streaming a lot of educational stuff and then learning and jumping on a lot of online summits and trying to impact my brain as best as it can. Sometimes it takes a big bat to hit it across the side to head, to absorb some things.

But, yeah, I love it. So going on this journey, it's kind of interesting. A lot of people always ask you, what's your favorite interview, your favorite thing? It's like picking your favorite kid. But for me, lately, it's been this story I've been telling over and over about Steve Wozniak, the guy who created Apple computers. And I asked him, I said, how did you and Jobs have so much success in your life? And he says, well, we just embraced our lack. And going to me, he goes, we embrace what we didn't have. Where everyone else runs from, what they're missing goes. We ran toward it. He goes, when these little microchip processor things came out, they were so expensive, we could only afford one chip. He goes, jobs sold his Volkswagen. I sold my calculator. We pooled our money to buy one of these magical devices. But Hewlett Packard would make machines that go from point A, point B, with 20 chips. They had all the money of God. So I pull away five, I go from A to B using 15, I'd pull away five, get to work with 10. Eventually, we went from A to B using our one chip. He goes, look, we were not trying to be innovative, cool, slick, aerodynamic. We could afford one chip. But by embracing that as an opportunity, we found the shortest, cleanest path. And by doing that, we change the way people do personal computing for the rest of the world, for the rest of their life. He said, where could you be in your own chosen field of endeavor if you stop looking at something as your greatest challenge and obstacle? But it could right now just be the greatest blessing and opportunity in disguise.

That's the truth. That's definitely truth. The more connections or distractions we're going to move. A lot of times, things flow a lot faster. It can be a lot easier when we take out a lot of that filtering and things in between or people in between, to go direct and reach out and pick up the phone Even this day, versus trying to go through 12 or 13 people is important out there.

That's something that you and I have been talking about for the last few years. You probably were Setting that one up. But one thing Scott and I realized, geez, I don't remember was 10 years ago we were sitting around, we go, the most successful people are the most available people. Everyone will argue with us at secret knock, remember that? And the idea was this is that look, if you're brand new at something, you're happy, go lucky, you're fresh, you're cool. If you're at the top of your field, happy go lucky at nothing to prove in the middle, pain in the neck, you're filled with ego, you're edging God out. It's easier to get to the founder of ReMax Real Estate Billion dollar juggernaut corporation than your local REMAX president down the street because he's driving his BMW and he's got 14 people working the phone. And the realities are that we realize if we want to get to someone, we just go straight to the top who's getting the results we want. So when I wanted to become a best selling author, when I went to Barnes and Noble, I didn't buy all the great written books. I didn't want to be a great writing author. I want to be a best selling author. So I went to the bestseller section and I called every one of them up and said teach me that system. And here we are today and you've.

Got how many books that you authored in how many countries?

Well, I've been now published in over 100 books, 45 different languages around the world. I got now check this out. A star on the Las Vegas Strip walk of fame right in front of the Paris Hotel. I'm six down from Elvis and all the most famous celebrities me. It's ridiculous by the way. That one's not even fair. Right. And what's interesting about that is that you work your strengths and higher weaknesses again. I can't spell, I can't read, I can't write. This is just truth. This isn't one of those stories. My first book, I was turned down by 268 publishers in a row. The 269th one said we'll do it but change the title. The beginning, the middle and the end. It sucks so bad. So I got a ghostwriter who took it and crafted in a way people would want to read it. And they are the ones that breathe the life. For example, wealth made easy. We talked about the guy who actually wrote it. His name is Gary Krebs. He's my co author on the book. Well, he's the former publisher of a company called McGraw Hill Publishing in New York. City. Who can write a better book? The publisher of McGraw Publishing or some knucklehead, Right? So work your strengths, hire your weaknesses.

That's definitely important out there. Everybody can do that. With so many things out there. With Fiverr and Upwork and all those things out there, it's just amazing thing to get books done.

And don't forget Craigslist. So it's so funny when I did our movie wish, man, by the way, we made the ballad for the Oscars last year and now we're trending worldwide. It's rocking worldwide right now. It's crazy how it's going. And I started it from Craigslist because when Frank, the founder of Make a Wish to tell my story, I go, okay, I just never made a movie. I didn't know where to start. So I went to Craigslist and I posted an ad looking for a screenwriter to help flesh this idea out. That's why I met Theo Davies and he ended up writing, producing, directing and making this giant film from Craigslist. The giant estate I lived in right now, Craigslist. The people that do those memes on all my Instagram for half a million followers from Fiverr, from Upwork is the people that I get to write my articles. Everything you're saying is true. You don't have to leave the comfort of your home anymore to get all these things accomplished.

Now with the most recent secret knock, you've always had such an interesting group of individuals on there. You know, hall of famers, actresses, movie stars and a whole variety of different people who stood out. Probably the most at the most recent one you just did to you.

Jeez, there's again, look, we've skyped in Edward Snowden while he's hiding in Russia. We had presidente Vicente Fox come in. We've had Oscar winning actor Richard Dreyfuss down to all these different people. But just last week I had the founder of the E. Entertainment Network, Kardashians and Entertainment Tonight. I had the founder of Showtime Television. Then I had a kid that plays in Shameless on that show. Come on. Because I wanted to dichotomy of it. We had the founder of Priceline, the founder of Ugg Boots, the inventor of the credit card magnetic strip, the founder of Pictionary board game the founder, Make a Witch, the founder. That's just our circle, by the way. What we did is we didn't cancel our bet. What we did is we postponed it till September, 2nd and 3rd. And then what we did is a live stream with the same speaker so you could get like a 15 minute appetizer of them so you're ready for what's coming in September. And people that want to go check it out just go to secretknock co we left the M off so it's be discovered even though it did. And you have to apply, go through, jump through a couple hoops. So then we catch them on fire. The whole idea is this. It took me years to build these relationships. I mean decades. And so the last thing we need to do is have some whackerdoodle who talks to dead aliens to their cat in a tinfoil hat. Coming up to Tonino Lamborghini who just flew in from Italy and started talking about his imaginary cat farm. So it's very important to make sure that we surround ourselves with positive like minded people. Cause you get direct access. There's no VIP list, there's no velvet. You are hanging out, you're sitting right next to, you're going to lunch, you're having coffee and enjoying a beer with these amazing people.

Yeah, I will vouch for that, everybody. I've been many times and it is one of the most amazing events that you will go to. You will walk out of there floating with so much positive energy and talking with so many amazing people that have no ego there to give and to ask questions. And if you want to take over the mic, Greg might let you do that every once in a while to ask the questions and oh, we want that.

Yeah, we reward rowdy behavior. The whole idea is that the more you engage and you participate, the more that you're rewarded. I'm so tired of these events where you go to and it's just boring talking heads and stuff. So for example, if I'm talking to. I remember when Vicente Fox, you know, President Vicente Foxx came on stage last time. I go, Vicente, I go, let's start our interview slow and I'll work our way up. He goes, okay. I go, I understand you're building me a wall. Thank you very much. He goes, you mother. Right? It was great. And then we're doing this interview and then all of a sudden the middle of it, our co emcee host Charles Vest will go, wait a second. He pulls out a Nerf gun and he goes to someone in the audience, say, or stand on table and if you can take this Nerf gun and you can hit across the room and you can hit that thing, we'll give you a thousand dollars. Everyone starts chanting, they do it. And then I go, okay, back to you, Tony I mean, Vicente, everyone's like, what? What's going on? Right. There's no rhyme or reason. And we do that to keep doing pattern interruption. So your brain can actually absorb what people are saying. Because what will happen is sometimes someone will say something so brilliant that you go down a rabbit hole in your own brain and start thinking about how that applies to you and you just drift off. So by us doing these little things all the time keeps you focused so you can actually take all this content.

Yeah, that's really, really a great event. One that we always look back on. Steph and I talk about it quite a bit on the different ones we've been to. And I was enjoying the live stream from last week with the Secret knock as well and looking forward to the one in September. So what are the dates again for September 2nd and 3rd or when are they?

Yeah, September 2nd and 3 in San Diego, California. And if you go to SecretKnock Co, we're gonna do another live stream next week on the 9th. And I'm bringing up. I just gotta warn you, it's amazing. Some of the people I'm bringing on just. We're doing a three hour segment. Mind blowing. I was just sitting there going, oh my gosh. So if you ever read Rich Dad, Poor dad or Outwitting the Devil, Sharon Lechter, New York Times bestselling author, she's coming on John Assaroff with Neurogym from the Secret. The whole idea about the vision board, things of this nature. But he's talking about changing the way that your brain works all the time. We're bringing on the Jamaican bobsled Cool Runnings. The actual captain from the Jamaican bobsled team. We've got three time gold medalists, Olympic champions. It's incredible. So if you ever just want to hear from these people and actually engage and talk to them, go to SecretKnock Co and you can register just to do it. And it's free.

Awesome. Great stuff, Greg, as always. And I want to thank you for coming on today and injecting some positivity and some excitement and energy. You're always a ball of energy there for you. I do. You know, you've talked to so many people, but one of the interviews that have always stood out to me that you've talked about is your interview with Evander Holyfield and how different he was. Would you talk a little about that before we let you go?

Yeah, you know, it's interesting because he was a poet, like a philosopher, a wordsmith. And I didn't see it coming like most people. And I asked him, I said again, vander, how did you win more heavyweight championships than anyone else in history? And he said, that's easy. I have a higher standard. What do you mean? He goes, well, I showed up early, I left late. I invented exercises. I had a higher standard, and I won more championships than anyone. And I go, didn't it hurt being in a fight? He says, yeah, it hurts. But when you're in a fight, you don't focus on the pain.

You focus.

You don't focus on the blows. As soon as you focus on the pain, you end up on your back, knocked out. But that's what people do outside the ring. They focus on gas prices, war, economy. And then they wonder why they never become a champion. And he pulled me in tight. An Adonis of a man missing half an ear, bitten off by Mike Tyson. He says, you know what the funny thing is when you do win the championship? He says, everyone comes to their feet and they chant your name. They raise their hand in victory, and the guy puts a big shiny belt around your waist. And at that moment and at that second, you don't feel even one of the punches you took along the journey. But the guy in the losing locker room will have every bruise and every excuse for the rest of their life wishing they had a higher standard.

I love that story, absolutely love it. I think we need to hear it now more than ever because so many people are taking blows, being laid off or not having a job. Their business is hurting. Take the time. Create your own different exercise, create your own different standard. And you'll be surprised at the end when we get through this. Hey, you might not have a golden belt, but you're raising your hand in victory out there, guys. If you need that positive energy, need that positive lift. Check it out. Secretknock co. Spelled exactly as it sounds. Secretknock co. Check out the livestream next week and trust me, you will love it. And you'll be glad that you made that knock happen for you. So, Greg, thanks so much, man. I know you got busy time and schedule. So honored to have you on here as always. Be safe and we can do anything. Let us know. All right, brother.

Talk to you soon, brother. Bye, Sam.