EP 632 - Your Entrepreneur Mindset: Finding The Balance With Jesse Todisco

Foreign.

This is the no Closer show where you get the latest developments in distressed note investing and learn the secrets of how you can control millions of dollars worth of property for pennies on the dollar. Get educated and entertained by someone who has closed thousands of deals and lives to support you in achieving the same. Now here's your host, CEO of We Close notes, Scott Carson.

Hey everybody, this is Jesse t. Founder of 46 and 2 Wealth Partners, the Jesse T. Show, speaker and author. This week on Scott Carson's show, we're going to talk about plant medicines, we're going to talk about business, we're going to talk about the financial markets and most importantly, we're going to talk about how to be an awesome entrepreneur.

Good morning, good afternoon, good evening, everybody. Welcome to this episode of the no Closure show. As always, Scott Carson. Excited to be here with you today and honored to have a very special guest on here. This guy is recovering from a very competitive game of pickleball this morning, but we're honored to have him on here. Have seen amee appear on his show, the Jesse T. Show a few weeks back. He was also a guest on our international podcast Day livestream that we did a few weeks back. But he is the founder of 46 and 2 Wealth Partners. He's out of Hot Atlanta, but lives in, you know, calls Boston home originally as well too. He's a fee only investment management and financial planning firm and he's the host of the Jesse T. Show, another podcast called the Soup Sandwich out there. But this guy has a passion for not only doing amazing things and calling his clients family and treating them like family and some of the things we'll be talking about today, talk about the market a little bit. But most importantly, he's an author, speaker, biohacker and of course an amazing dad out there. So we're honored to have the one, the only Mr. Jesse Tedescha joining us today on the no cliche. What's going on, Jesse? How you doing, buddy?

Brother, everything just like you said, man.

Getting after an early game of pickleball with the boys this morning and I'm pumped. I'm ready to go.

Well, I think it's always important to kind of get the juices flowing, get the energy going. You know, the philosophy of getting your body movement means good things happen to you in a variety of fashion. Right. Because you got your energy going up, you're not being docile. It's important. And I think a lot of people are struggling that with everything that's going on today, being stuck at Home in a lot of places, not wanting to go out and venture. And, you know, It's a freshman 15. I think we're having the COVID 20 a lot of times for a lot of people, huh?

Yeah.

I put on the COVID 15, and I've since dropped by about 21. So I'm up 6, which is good. Technically, I'm down 6, but I'm winning by 6, which is good.

That's good. Now, one of the things I want to dive in a little bit for you is why don't you share kind of your nine to five with those out there? And I want to dive into it because I think it's important for everybody out there, whether you're a note investor or real estate investor or somebody who's looking to dive into the market in some sort of fashion. They have a balance. We do. So, Jesse, why don't you talk about kind of what you do with your clients?

I appreciate you, brother. Thank you for you and your listeners for having me. You know, there's 400,000 financial planners or people that call themselves financial planners in the United States alone. And out of those 400,000, there's only 5% of us that are fiduciaries, which basically means we won't screw you over.

And we have.

It's in our interest to not do that, because when you win, we win.

And so what that looks like is.

We don't sell products, we don't sell services, we don't charge commissions.

I'm nothing against commissions, but in the.

Financial planning world, there's some preferred incentives to have commissions.

And so I've removed that from my business.

I help entrepreneurs and executives live life well through financial planning, whether that's investment management, whether that's helping them scale their businesses, whether that's them keeping more of their money, making more of their money, or the best part to stop trading time for money. That's my sweet spot.

Yeah, I love that. And that's why I was so excited to have you on the show. Nothing wrong. I come from a financial planning background. But you're right, when you work for a company or bank, it is heavily commissioned, and sometimes the commissions don't slant in the way of the client in a lot of cases.

Agreed, Agreed. Yeah, it takes away that incentive. And even just. I never had that problem because I did come from that world. I came from the broker world where I worked through a broker, and I sold on commission. And I have integrity. I know a lot of people out there have integrity, but, you know, you Just never know. You just never know if it's in the best interest for the client or for the salesperson. And I wanted to remove that altogether from my business. So it was just never a question.

Yep. We have a lot of our listeners out there all across the country that are working, a lot of times are working a day job. But they're transitioning to something. They're chasing their dream. They're starting to be more and they're active in real estate note investing or they're looking to do, you know, kind of move from that side hustle to the main hustle out there. What counsel would you give to those out there that are going through that right now?

Yep, I'll give you two pieces. And they go both. It's the yin and the yang. So the first thing the entrepreneur, the creative in me says go for it, Go for that. Which inspires you, which motivates you, which drives you, which lights a fire under your ass, whatever that is, if that's a business, if that's a consulting gig, whatever that is. The flip side of that, the financial planner in me is going to tell you to be practical as hell, have as much money as possible, have as many contacts as possible, lay the groundwork with processes in the business, automate as much as you can and be as practical as possible. But dream too.

Yeah, I love that. One of the big things when we were talking with our students and they want to go full time as investors, always. Okay, well, let's figure out, let's walk the numbers. How many deals do you have to have done to get where you've replaced your income?

Yes.

And if you can balance the two, that's even better for you to a point for a while until you do make that break to the full time entrepreneurship basics.

Things better you can't. You know, money is the lifeblood of any business and of any family unit, like just operating your monthly bills, taking care of mortgage or rent or insurances or different things like this. It's the same thing for a business. And until you can completely replace or come close to that, you should probably still toe the line of working in corporate and then making that leap. Now there's other thoughts, leadership out there, which I've fallen into, of entrepreneurs that make it seem to be the ones that will jump out of an airplane without a parachute and they'll figure out how to build the parachute before they hit the ground because they've basically burned the boats like there's no other option. And so there's that side to it too. But just to be practical for the most people, for the 99% of people doing the leap, make sure you have all your ducks in a row and that you're prepared. And at the same time, I'll backtalk myself a little bit. You know, sometimes you have to leap a little bit before you're ready. So it's just kind of that where you're, where you feel comfortable, where you're happiest, and if you're ready, great. And if you feel like you're almost ready, go for it.

One of the biggest things I'll throw out there is I remember when I left my corporate America to pursue entrepreneurship the first time around. And I failed miserably because I wasn't. Didn't have the systems in place. I wasn't dedicated to it. I was like, oh, I ain't gotta wake up at seven o' clock to fight traffic anymore. I'll sleep until eight thirty, nine o', clock, ten o'.

Clock.

Right. Or wait, we're done at three o'. Clock. Happy hour time. Right. The idea of bankers hours, for the most part, strangling your business without you even knowing it.

Right. That's true. Yeah. You got to put in the effort. That's the thing is there's a lot of freedom and there's a lot of control. And that's some of the beauty of entrepreneurship. I mean, you're running your own thing and no one's really telling you what to do unless you're married. And then someone usually tells you what to do. But outside of that, it's really, you do have to have discipline and you do have to execute. So all the motivation in the world is great. You can listen to Gary Vee, Les Brown, all these wonderful thought leaders that just get you hyped. But the rubber has to meet the road and stay on the road. And that's in the form of execution and discipline all day long.

Yeah, I just stopped watching Gary Vee. Cause I was losing an hour a day listening to him rant about the same 12 topics.

He says that. He says, you've seen enough of me. Go execute. Like what you. One day you're gonna realize that you don't need to hear. And I did the same thing. I was like, gary, I've heard you. I'm done. I'm on.

Yeah. Now with everybody going through kind of pivots, figuring out where things are going at, I'm sure you've got some clients that have gone kind of gone through that aspect of things where businesses dropped off. They've had to kind of reinvent what they're doing. Any advice that you would give to those out there, they're kind of space, diversify your portfolio.

Thankfully, a lot of my clients are prepared for this. There's a couple outliers just depending on service based businesses that got hurt really hard, but even they've been able to pivot because just like I had a conversation with one of my buddies yesterday, I said he's into a few different things. And again, when you work with a fiduciary, they're not just going to try to sell you a stock, they're not going to try to sell you. They won't even probably sell you a mutual fund if they're good. But I talk about real estate, I talk about currencies, bitcoin, I talk about depending on what these people are into, you have to diversify. People need to be heavy in cash. Real estate businesses, businesses are a great investment if you know the business and you know how to make money with it. And so even though that there's been a pandemic and a crisis, a lot of my clients were positioned well where they didn't have all their eggs in one basket. And furthermore, we took advantage of the downturn. A lot of my clients made money. So it's one of those things where planning, preparation and then making it happen.

Now I'm the inner entrepreneur. Okay, how did some of your clients take advantage? What are some examples where they were able to take advantage without giving away the golden goose?

No, I'll give away the golden goose. So like in March, you know, when we got hit pretty hard, a lot of Fortune 500 Blue chip companies that aren't going anywhere, they have billions and billions and billions and billions of dollars in assets and revenue. You know, you can't guarantee that a company won't go out of business, but most likely these companies are going to stand the test of time. And we got into Apple Delta, we got into some really strong companies at pennies on the dollar and they've already seen tremendous growth. So basically I'm not a fire sale guy, but I'm an opportunity guy. And if I see an opportunity, I'm going to take care of it and make sure my clients get in front of it. So there was also different things like Zoom was up a couple thousand percent and they weren't going to stay there. You can short Zoom, you can make sure there's different things you can do and basically like Peloton and some other things that were out there Teladoc went up. You got to read the market and also look forward. And there's no one that can predict. And I am definitely like a traditional investor. I believe in holding things for the.

Long term because things appreciate, but you.

Can take advantage of the small wins in between if you're prepared.

Well, yeah. Now, where are you, where are you getting all your information from? I know, because you're talking about a lot of variety of things. You've got to really stay on top of educating and entertaining yourself with this information too, to be a valuable resource, huh?

Yeah, man. Believe it or not, it's gonna sound kind of stodgy and old school, but I do a lot of learning from Warren Buffett and Charlie Munger, some of the best investors in the world. They've done it for 60, 70, 80 years. Charlie's 90 something years old now. It's really funny. I go to the. I was going to the Berkshire Hathaway meeting every year. This year it got canceled. But basically it's where Warren Buffett, Charlie Munger get together with all the shareholders and it's in this huge like 17, 18,000 person, like basketball, you know, arena in Omaha, Nebraska. And basically like Bill Gates is there and like all these world leaders are there and they're just talking about their businesses and things that they own. And they're fundamental investors. They basically, they like to own things, own things that make sense, that they're ethical, they believe in, that they can make money on. And so that's how I look at things from my standpoint is I learn from people that have done well, so I seek out people that have. My mentor. My mentor is one of the biggest pieces to that. His name is Patrick Tucker. He is also the reason why I go to Berkshire Hathaway meeting every year is because he lives in Omaha too, and he gives us passes when we go and everything. And he's an investment Advisor and he's 20 years down the road from me and he's my tribe. He's a bearded guy. He doesn't give a shit how he looks like he works out. He's a family man. He's into faith and he's, you know, he's someone that I admire and look up to and he gives me a lot of insight as well too. But between different things, like current events, you know, the old school guys, Charlie and Warren and my mentor, you know, there's a lot of things you can pay attention to and there's a lot of things you shouldn't pay attention to as well. And that's, that's the secret. The secret is, especially now with everything that's going on in the world, don't listen to the noise. Like be a free thinker, question authority. So I seek out information where I need to, but those are kind of.

Like the three places that I get.

A lot of my sources from.

That makes a lot of sense and it's, I love that last point. Tune out the noise because there's a lot of noise and false information. I was just actually talking online with somebody just recently saying go. They're all spouting about the oh, the downfall is not going to happen and we're not going to see. And I'm like, wait a second here, you're like a quarter behind everything I said. I've been speaking to a lot of banks and asset managers and their story is completely different from what the news is telling you.

What are they saying? I'm interested to hear they're saying, I.

Mean it all depends on what each individual bank is at. Like I've had one bank conversation where they're primarily commercial lender and they've got that smaller balance, 5 million less. So they're going to be hit hard here this quarter and next quarter because they're definitely, they're the ones calling me back. All right. Now the other banks out there that have a bigger residential portfolio, it all depends. Now if they were a big government insured, they're probably not going to see too big of hit because Uncle Sam's going to bail them out or they're going to move the whole portfolio to somebody else for just a small discount and still be sitting really well. You have to look at those, all those lenders because there was a ton of subprime lenders, I'm sorry, not subprime, non prime now that were popped up for the last two years doing crazy 100% financing, subprime loans. Well, you have to track who they sold that paper to.

Correct.

And that's the assets you go after. So many people get in the habit of like oh, let's wait to see what's on the MLS or that's what seats on these low hanging websites. And most of the trades aren't going to end up hitting where most of the public are just sitting around waiting for them to show up.

It's off the book, so to speak.

Yeah, exactly. The pocket deals you got to go out and hunt and kill. And I know that's one of the things that you were just mentioning there, seeing what's going on in Whether it's good or bad. And then maybe, you know, not only shorting the market, but looking at, okay, who's going to do well. Zoom is probably the biggest company that's done probably the best out of this whole thing in the last eight months for sure.

Zoom, Peloton, Teladoc, all these at home.

Services that people really can invest in.

And, and because they were at home.

They were thinking about health, obviously. So there's a lot of companies that had that kind of rise like they.

Did, and we'll throw that out there as entrepreneurs. Those fitness instructors who embrace the online client have done well and they've been fine. Those that relied on brick and mortar and showing up to the Gymgate clients, they're all out looking for something else these days, 100%.

And it goes right in line with.

The, the way retail has been changing over the last couple of decades and the way malls are kind of going by the wayside of not a business anymore. And it's really just those few anchor stores that kind of keep them around but people for a long time. That's an old outdated example. People should have been pivoting a long time ago, whether it's online, whether it's converting their brick and mortars into something that's a little bit more hip and trendy. Like it's like either co working space or in Atlanta. There's a lot of these markets where you have 20, 30, 40 restaurants, different styles, different things, and it just brings all these types of people together in one building. So one old factory building that used to be just one company now has 30, 40, 50 companies in it, and it's a different style. So I think looking into the future.

Another big one we're looking at right.

Now is cash is essentially going away. Even though it's because of the pandemic. I don't think it is. I think this is like everything else. It's kind of like a litmus test to see how we respond. I personally haven't carried cash in years. It's rare that I have cash. But you know, things with, they're doing like with your wallet inside your phone and even like some of these digital currencies that have been trying to come online for some, some time now. It's only a matter of time before that happens. So seeing those things and knowing that's gonna shift whether you like it or not, you can plan ahead for the future and get ahead like on a company that maybe, you know.

And again, I'm not, I'm not a.

Wizard I'm not picking lottery picks, but you can kind of see things where things are leading to.

Oh, yeah, well, and the whole point where like, oh, hey, we have no change, you know, gotta be exact change only, like, wait a second here, that says something there. But then you also look at the doubles talk. We talk about how, what was it last year, all the bigger bank firms were like, oh, no to crypto. And then you see Jamie Dimon at Chase be the first bank to roll out some sort of crypto aspect of things. I'm like, okay, what you say here is one thing, but what you're doing is a whole different thing.

Let me give you a scoop. And this is happening at the Fed level too. So I got a buddy who I can't talk about in there because it's like super hush hush, you know how banks are. But he's working with a bank somewhere in the country in the United States, and they're partnering together to be able to do on demand, real time payroll. But they're doing it through using the ledger of like cryptocurrency or blockchain. And so they're using digital currency at a brick and mortar bank that's a pretty good sized super regional bank to be able to process payroll immediately. And it does a couple things. And essentially for the bank, it's going to Drive in like 150,000 new clients, which is insane to think about coming from the banking space. But these things are happening. And one of his biggest competitions was an arm of the government. The government's already doing this stuff too. So it's absolutely happening.

We see a lot of that too. We start seeing some. The new green, you know, the Mary Jane, the hemp industry, I guess you could say the marijuana industry.

Hell yeah. You know what else is coming online? This isn't my world. I won't go too deep into it. But even like psychedelics and plant medicines that are going to be used for therapies and really disrupt, you know, the pharmaceutical industry.

Yeah, the shroom. Boom.

Hell yes.

Your eyes lit up here.

Let's do that. I did. I actually once a quarter I do a plant medicine journey for myself and I get a lot of information from it, but absolutely.

Yeah, yeah. That brings me to what I wanted to talk about a little bit. Dude, because you're big, we talk about being a biohacker and this kind of leads us into that aspect of things. And like you said, we were talking beforehand. You made the journey down and had ayahuasca. Yeah, ayahuasca. Thank You, I think you spell it, you start pronounce it correctly. Once you've made that journey once before, right?

Yeah. No, you know, that was actually put on hold. I was supposed to be in Peru in May with a group of executives, business people. So people that you wouldn't necessarily think do this sort of thing, but absolutely, that's the type of people a lot of Fortune 500 people are doing these things like executives and people that are high levels because the information they come back with. And so because I couldn't get out to Peru because their borders are still shut down because of COVID I pivoted to a connection and he was able to get me psilocybin mushrooms, which is the same kind of idea. And you know, I sat. And it's going to sound weird, but I sat in ceremony with it, which means I gave it respect. I fasted before I did it. Like I worked, did the work before the work. Because it is to give people context, a couple things. Number one, everybody who does it says it's one of the top five, like most moving experiences in their life. That being said, it is one of the hardest things sometimes because the emotions that come from it. And you get information. So what happens is you get downloads that come to you that you have a knowing and a belief. I've seen God consciousness before and I've seen unity consciousness as a human race. I've gotten things about my family that's made me a better dad. The other time I did it recently, I got a knowledge saying eat life, which basically just like means eat healthy, but like, like just in a different way. And there was one other thing that said use your microphone, which is really interesting. And it said use your microphone to speak the truth. And this, this could be part of that. So it's, it's really interesting that you come away with not just. It's, it's a knowing. Like all of a sudden you just know it and you. It's like Neo in the Matrix. He just, he woke up and he's like, I know kung fu. I woke up and I knew things.

And I'm like, whoa. So, yeah, I think we all are so stressed out and we're so bombarded with so different messages. And to have that journey where you can unwind un. Leave the stresses of the world behind it allows you that openness to really have new ideas and new thoughts. It's not, I don't think it's just the plant or the shrooms or whatever. I think it's got something to do with it. But I think it's the journey that opens you up to be able to receive that stuff or to take that reactiveness away because we're all in a reactive state to the proactive state of our minds. And yeah, some of the best ideas come when you're the most laid back.

And you know, hey, it's sacred knowledge, man. There's people that find God when they do it. There's people that find insights about themselves that like a lot of ego work is done. So people just show up better and love better in the world. But there's this interesting infographic, I'll send it to you once we jump off. But it shows the brain activity under normal stimulation. Like, and it's firing these different colors and these different patterns. And it shows your brain when you're doing plant medicines and it's making these connections to different parts of your brain that you've never made before. And so it's literally, you know, it's not harming you, it's not addictive, it's none of that. It's just literally getting you to think differently and make exchanges in your brain. You would never make that. You can just think differently, which is really great.

Yeah, I'm a big, big fan of that stuff because it helps you literally get beyond so many things. And when you're too busy listening to what's going on in the world and the negativity of life, we all know there's nothing but negativity out there. In a lot of cases it's hard to find that positive, that the ability to flip the switch to change the emotions. And if you go, I mean, you've talked about it, you know, the biohacking, seeing a brain when it's a negative or stress and then flipping it to it's a positive nature of music, whatever it might be. Maybe it's not shrooms. Maybe it's music or sitting out creativity. Yeah, exactly. Everybody's got different mind hacking aspect of things of that. But we have. I think it's so important to do that now. I don't know about you, but there are times when this whole thing's gone on the last nine months. Yeah, we have good days and bad days. It seems a whole lot of similar Groundhog Day experiences in a lot of cases, right?

Yeah, man.

There's all sorts of ways to get there.

You can do meditation, you can do holotropic breathing, which is very similar. I do Wim Hof. Wim Hof. Breathing has become very mainstream over the last couple years. And it's literally changing the physical state of your body. And it has healing properties. You can get out in the sun.

And all these states of dis ease.

Which lead to disease can be really controlled by things like sleeping well, eating well, getting enough sun, getting enough movement, playing. Another thing that's really interesting too is.

And this was this morning, I was playing pickleball with a bunch of 35.

40 year old guys and we're like little kids talking smack, having a hell of a time. It's beautiful. We're like little kids out there.

And I bring that up because in.

Terms of biohacking, biohacking is just intentionally focus on something in your, in your system, whether it's central nervous system, whether it's muscular, whether it's scalp, whatever it is, and being able to optimize and enhance that system through a protocol which is healthy. Right. And the biggest thing I can say that I've learned is there's these blue zones that are in the world, and these blue zones are places like Okinawa and different places like Finland, these different countries where these people are living well over. They're living over 100, but they're living very well. So the candle's burning bright for a long time. They're still playing, they're still running, they're still creative, they're still very smart.

And they're 90 and 100 and above.

And they're trying to figure out, they've done a lot of studies on why this is. And you know, people think it's the diet, it's the genetics, it's the environment, you know, and it could be some of those things.

But what they're really starting to land.

On is it's the community and the things that happen in those community, from playing to arts to dance to music. And so the biggest biohack I can say that will keep you young is just, you know, act like a kid.

As much as you can.

Yeah, I saw a documentary on Netflix about that too. Zac Efron talking about areas of Italy, areas of Finland like you talked about, where they are extreme 90s 100 plus. And they're very active. You know, they're walking down, get their glass of wine or glass of vino every day and living a good life. Not all worried about not filling their mouths and bodies with medicine and vitamins. They're literally still getting most of their stuff from their diet. And like you said, the sun's so important in the vitamin D aspect of things.

Doctor. Yeah, dude. And the thing I could say there's A guy I follow, his name is Paul Chek C H E K. And he was like one of the first biohackers, if you will. He's big into all sorts of optimization. But he says, he talks about the four doctors. And the most important doctor that you can see before you actually have to go see a real doctor is doctor Rest and or doctor Sleep. Even just maintaining your sleep. Go to bed at a consistent time of night, wake up at a consistent time in the morning, usually within like wake up before the sun. All these different things. Then also like, you know, not disturbing. That that keeps you away from health issues. And we have this control. And it goes back to the entrepreneur conversation of, you know, I can sleep in till 9, I can leave at 3, I could start drinking here. You can do those things, but there's consequences too. So your candle might burn bright, but it might burn out quick.

That's the truth. One of my favorite things to do, I haven't done it lately. I need to go out there. Just thinking about it is going and spending time in a noise deprivation chamber.

Hell yeah.

Floating on. I've never done that. Oh my gosh.

Okay, so I want to, but I'm afraid.

Well, everybody thinks it's like, oh, kind of corny. What are you gonna do? And here's the experience and I highly recommend this to everybody. Go down. They have you sit in a room quietly, kinda kinda your mind. You obviously get off your cell phone. There's no noise, no tv, just peaceful sounds and lights. And then they put you in that. We have one here in Austin. And basically it's a metal like square box and it's got like a foot of salt water, I mean heavily soluble. I mean there's like 50 gallons of salt in it. Okay, so you're floating. Everybody will float. I don't care how big you are, you're gonna float on this thing. Okay. Yeah, it's an hour long thing and it's completely noise. And they have lights to start off and they fade, fade, fade. And then suddenly you're sitting there floating with just your thoughts, total darkness. And what I found every time I've done this, it takes a little while to get into and get them fade fast. But then if you're floating there all kind of, you suddenly will have a shake. Like one of your arms will suddenly just completely relax and it has a little seizure and it doesn't like your whole body does that at the end and you're like just completely relaxed and you're sitting there and suddenly an Hour is up, you're like, where did it go? But you walk out of it and suddenly you're just like. You're at a total. It's like the world's best massage with a happy ending at the end.

I guess you could say.

That'S awesome, but it's. You like the most other kind of experience that I could even recommend it to would have been like going skydiving the first time.

Yep.

You know, you're scared, you're nervous, you jump onto the plane and you're floating at the end. You don't give a shit about anything for two weeks because you just experienced free fall for the most part. But those are some of the little things that you can do. And it does have a lasting impact on your health. And kind of just like you said, drinking a lot of water, sleeping properly can put your mind at ease. Because we all know this engine's constantly going 24 7, right.

It needs recovery. And that's when we grow and repair. Thing about the interesting thing about the float tank is I listen to a lot of Joe Rogan. He does a lot of, you know, float tanks. He does them on plant medicines. I couldn't even imagine being trapped in there on that. But, you know, I'm really jealous of you being in Austin. Number one, I always wanted to go. I'm being pulled to Austin and I'll tell you how the patterns have happened. So years ago, it was south by Southwest. I wanted to go to south by Southwest because that seemed really cool. And then years ago, I also found out there's a ton of people I follow in Austin. So I don't know if you're familiar with the company. It's really big, but it's called onit and it's in Austin, Texas. There's a guy, Aubrey Marcus, that used to run it. Kyle Kingsbury. Two of my favorite people that actually hung out with a couple times and they're into this whole biohacking and optimization and plant medicine world. There's another guy, Aaron Alexander. There's Tim Kennedy, who is this amazing. He's basically Captain America, essentially. And he fights for our country. He's a green beret. He's 30 something years old. He reenlisted because the general Mattis got in and all this different stuff. And Joe Rogan's over there now too. So it's like, I can't wait to. To get to Austin and then we'll be able to hang out too.

Well, then you've also got the likes of Tim Ferriss. Calls Austin home here, too, as well.

Love, Tim Ferriss. I didn't even know he. I thought he was a California dude.

I know that's what most people think about, but his three, four hour podcast, he talks a lot about Austin here in a lot of cases.

That's how I started my podcast with Tim Ferriss.

Yep.

So I've been on that track of, like, those different thought leaders and like, I used to. That's even when I shoot my. The Jesse T. Show. It's very much similar to Tim Ferriss and how he did his. But I learned so much from Tim, and then Tim led me to someone else and another person. And so, yeah, I love Tim, and it's great that he's near you.

Yeah. Now, you also. We haven't talked about this, but I know you're very active and you've actually. You've got a movement going. You started a group. Let's talk a little about that.

So there's a group we put together called the Masculinity Movement. And it's not anti feminism. It's not anti anything. It's pro men learning how to be men and show up well in the world. You know, I could tell you firsthand from my experience and many others that have told me, like, there are things we just weren't taught as men. Case in point, crying in front of your children because you're not supposed to do that. You're supposed to be tough or, you know, maybe taking a few months off to go do something or work on something if you monetarily afford that. When we're always the provider and that's like what we're supposed to do. And, you know, a lot of those things are true. You know, we're built a certain way. We're big, we're strong, we're supposed to protect physically in danger. Most times we're not put in those situations. And so we really have to evolve. And that's kind of like my whole mindset. What you see behind me is just evolution.

Right.

And, you know, that goes along with spirituality. You know, the big thing about the masculinity movement is it's a change. It's a brotherhood and it's a movement, and movement's a play on words because we do things like pickleball, where we're moving together, or, you know, we're going out and doing fun stuff, throwing axes or, you know, learning about journaling or poetry and like, all these different things that basically become. It's gonna sound silly, like warrior monks, like, basically like Warrior Monks, where you're fit for service at any level, but you're intellectual, you're emotional, you're empathetic, and it's not so. There's this thing that's been happening over the last few years with, like, toxic masculinity and, like, you know, men doing terrible things to men and women and, like, the Me Too movement. And then there's the flip side, where you have men that, like, are just not men at all. And so we want to branch this. The two together and have this kind of cohesiveness where we can be strong yet vulnerable, we can be successful yet, you know, chill when we want to chill, and then just basically lead better for our families, lead better for ourselves, lead better for our businesses and our communities. And it's just this beautiful amalgamation of people from around the world that have joined on this little Facebook group that share insights and we read books together. It's really cool. And it's kind of been on pause because I've just been focusing on other things, but it's beautiful, brother.

Well, and I think that's. The world is in need of leadership, more so than we've ever had these days. And it's not. I don't care if you're Republican. Democrat, doesn't matter. Everybody's a loser in the swamp, as you could say. I mean, the game is not meant for us to win. It's meant for those who ever get elected there. They're the ones that are out for themselves. It's only obvious what everything's.

You can have a whole podcast on politics.

Yeah, exactly. And we'll avoid politics, religion, the two sources you shouldn't be talking about in a bar. For the most part, we are talking about those things. I know, right, exactly. Go all day.

Soup sandwich. By the way, if you want to talk about those things, we'll have you on as a guest and we'll talk. That's what we do. We do politics. We do, you know, pedophilia, Hollywood crap. We do UFOs, we do plant medicines. All the stuff that you want to talk about that you usually don't.

Yeah, that's. Yeah, that's on the soup sandwich podcast. Everybody that you host with Jay Worthy, right?

Yep, yep.

Good stuff there for you.

He's a business guy. He comes. I come from an outside sales background where I used to go door to door, cold call, commission, business, business to business. And he did, too. And so we both know what it takes to get through that business and how to become successful. And so we have this kind of dynamic. But then we're very kind of interested in a lot of the same things, like outlier stuff we have some good information on. So usually it's just a shit show, man. We just get on there, we start yapping about stuff and like it's interesting and you know, we'll crack a couple beers, we'll get a little loose. But it's a good flip side from the podcast that I do, the Jesse T. Show where it's business mindset, it's growth mindset, it's more serious, it's interviewee. This is just like let it all hang out and talk a lot of mess.

So. Well, I want to bring something back being an outside sales and same here in the pastor. A lot of people these days, they get an entrepreneurship. They don't realize that no is their friend.

Right.

You know, and that's hard to embrace by a lot of people. We've always figured out from hours and hours and working, working that hey, you got to have so many no's until you get that yes, yes. And having the wherewithal to drive through that no, no, no, or basically switching realize, hey, that no means not now, but maybe later on for the most. Is there any kind of number, any game that you would play or any type of KPIs you would put in place for the number of nos to get to a yes to get a closed sale? Yeah.

In my industry when I was, I started off as a sales rep and I became a franchisee owner in this company in like 13 months, going from no sales experience because it was ongoing on the job training and it was the Navy Seal training of sales. It was insane. And it was the best thing. And it's maybe where I'm at today is 100% because of that career. What their law of averages at the time was was 0 out of 10, 10 out of 100. And even though it's, I'm sorry, 1 out of 10, 10 out of100. And even though you know that you would find 10 yeses out of 100 people that the real mind screw up was, it's definitely a lot of times not the first 10 doors that you see. The first 10 doors, we used to say the sweaty knees, the shaky hands, the marbles in the mouth, like you had to get all that stuff out because it's nerve wracking for a lot of people to go know that they're gonna get rejection, that they're gonna get people to tell them they're not interested, get out of here. No soliciting, you know, f you like, whatever they say, which was all just noise. And if you can just pocket that and throw that away and not even let it affect you, you know, that, that no that you were talking about was a good thing because it got you closer to your yes. And so we knew that we had to see 100 people a day, which is a good amount of people.

Yeah.

And just off the record, once you got good, you didn't have to see 100 people a day. But we still kept that mentality to train people. Right. And that work ethic to show by example. But sometimes we wouldn't make sales until like 4 o'.

Clock.

So, like we would get out there at 9 o' clock in the morning, hear, no, no, no, no, no, no, no, 80, 90 times. And then you'd have what's called the third type of day. First type of day is when you go sell everything right away. Second type of day is consistent through the day you're making sales. That's the easiest kind of day because, like, you're hearing yes. And then the hardest kind of day is you have to keep your attitude until the end of the day and you still have to be excited to go take more no's. And then that's when you find those 10 yeses. So our law of averages was about 10 for 100. And that's.

You gamified it. You understood that aspect of things. And that's the thing is most people will ever get through it. One of the hardest things, I think, for most entrepreneurs is they're moving into that space of learning that they've got a market. The whole 80% of sales comes after the fifth contact aspect of things. And they never. They'll send an email blast out or make a couple phone calls and they never follow back up with it. And then they wonder why it doesn't work for everything.

I don't let my people go. I literally make a contact with someone. I'm like a spider, and they just stay in my web. But I'm not doing it in a negative. Like I'm adding value a ton.

Right.

Eventually they probably get just sick of me adding value. Like, shit, I'll give you value back.

Well, but it also comes to the point that people, I think, have to be in the mindset and be open to whatever you're offering and realize, oh, well, there's something that light goes off. Hey, I need to call Jesse now. Because what I need, I know that he serves in that capacity and that he's Kept to follow up with me and there's no greater time. Like the fourth quarter when everybody follows up. We all get those hello letters from our family members the one time a year that nobody else does. Might as well keep it a year round activity 100%.

For me, a secret to my success is prospecting and follow up and then how I do that. But it's definitely staying top of mind. You know, I don't need to be salesy. I'm just me. I talk how I talk to you. I'm an ex sailor from Boston. I cuss like, I talk about weird shit. People, they either get it or they don't. And I just care about people. Like we talked about, the very first thing you said in the beginning of the show was my client family. Like, I literally look at my clients like they're part of my client family. Like they're people I care for and I would go to battle for. And people feel that and they know that. And so they know they're dealing with someone who's genuine, someone that has something to share and something to offer. And then eventually, whether it's fate, whether it's karma, whether it's just, you know, good business, it just comes back around.

Now, how much ahead of time here as we roll into the final fourth quarter of the year, into 2021, and we all know it's a bit of a shit show and who knows what's gonna happen next year. But I'm already planning for next year. I'm assuming that you're already doing the same thing too. What are some of the things that you're kind of tentatively putting in place, you're looking to put in place this quarter so that you make the most of next year?

Yeah, man. So everything's about operations and process for me, and so making sure I have X amount of touches. So, like, just to give people context, I have. When I look at my week, Mondays are my podcasting, my branding, my marketing for my business and for my podcast day. And that's what I do. Tuesday, Wednesday, Thursday is my game days, where I meet with clients, I market to clients, I sell whatever the deal is. And then Friday is administrative stuff and financial planning day. So I keep that cadence all year long. That never changes. And I meet 15 to 20 new people every week during that little time period of Tuesday, Wednesday, Thursday. And I know I need. That's my law of average. My law of average is meeting 15 to 20 new people every single week. You know, 60 to 80 people a month. That's gonna Return X and that's what I know to do every month. So I'm planning ahead of time to continue to do that. Some of the things I look forward to for 2021. I had a conference that I was putting together called Revolution ATL and it was about 200 people that we're gonna meet at the place place right behind my office where I'm at right now, which is near the Battery where the Braves play or should be playing. But this conference was gonna bring together entrepreneurs, business owners, interested people from Atlanta, think like maybe like a Grant Cardone 10X kind of thing where you get these people come in and basically connect with people on that level. And I was looking forward to that. So we had 10 speakers lined up, all professionals from social media to ex professional athletes to authors to different people to really make it worthwhile. And we were going to bring these 200 people in to connect and just think about 200 motivated, excited, successful people getting after it, like getting like sharing information and trading business ideas and like this was the idea. And we were going to break out from that 200 and have the VIP section where we have about 40, 50 people come out and actually do a roundtable with all of the speakers. We have some of like the most successful people in the world come in there and it's like you get to sit in front of like John a lot or Michael Coles or Renny Curran or some of these people and just it blows your mind. And then from there we're going to take them over to a little VIP dinner. But just having those things to get back to conferences that I'll be, you know, it's just those what I look forward to.

Yeah, I agree. It's hopefully we're able to do some stuff here in the next year for the most part.

In the meantime, I'm doing things. I'm about a third of the way through my first book, Happy wealth how to Become Wealthy Happily. It's part my story, part mindset and emotional behavioral stuff and then 10 steps to become wealthy if you do these things. And real estate is in there, so I need to pick your brain about it a little bit. But yeah, man. So I got things I'm working on, looking forward to and the biggest thing for me and I haven't mentioned this is my kids, man, you know, just thinking about them and you know they're 6 and 4 and they are literally everything. So everything I do ties in like from the masculinity movement and showing how to be a good guy. And you Know, if I cry, I show my kids how to cry, or I teach them how to build something. Like, there's that dynamic. And, you know, I teach them about business, I teach them about life. So everything I do comes back to them.

I love it, I love it, I love it. So six and four. So you've got. Are they distant, learning, are they going to classes or what are they doing?

So Georgia's gangster. Because Georgia was one of the last states to close and the first one to open. And I frigging love it because I just have my own feelings about the whole thing. But because of that, my youngest son, William, they were both basically at home up until two months ago or so. My son William, who's in pre K, like, daycare, but they do some curriculum stuff, he went back. And then Grayson, my oldest one, who's six, he's in first grade, he was virtual learning until, like. Like just about two weeks ago. So having to pivot and having to shift and become a teacher, even though I'm an educator, like, through what I do, like, but be a teacher alongside of the teacher. That was interesting. Working from home, you know? And honestly, dude, I miss it. I miss it. I miss being with him all the day, all day. So to answer your question, now he's back to school. They're both in school and they're both enjoying it.

That's good. Yeah. I mean, that's the thing is there's some sense of normality once you've been doing what we've been doing. I've been working from home basically since February. I go to my office every once in a blue moon to get the mail.

Same here.

And check in, but it's the same thing. It's nice to be home when you're dedicated. The TV's off. You can avoid the distractions when you. When you really are focused and have a plan of action in place and go from there. But look, life is full of disruptions. The only thing we are sure of is death and taxes. And so you gotta learn to pivot, right, brother?

Learn to pivot. And just know that if you're gonna be an entrepreneur, get ready for the disruptions and learn to focus.

Amen to that. And make the most of those disruptions. See the opportunity, the silver lining. And it can make it rain for you there for you. Jesse, this has been awesome. We could go on all day here, but I know you got a busy day. Just. I do. What's the best way for our audience and not nation out there? Our podcaster followers the people listening to us on the radio networks and then on social media, what's the best way for them to reach out to you and follow what you're doing?

I would say put up the bat signal and I'll be there. But, but, but serious, seriously. I'm all over social media. My website is 46 and2wealthpartners.com which is the number four six the word and the number two 46 and2wealthpartners.Com youm can follow me. I'll follow you. Back on social media, it's esseit on LinkedIn and then it's esseverywhere else. Then that's J E S S E T E E Jesse T We'll have.

All that in the show notes everybody else that are out there on the main website there, man. Jesse, thanks so much for coming on the no closure show, man. Appreciate it. Looking forward to hanging out with you sometime. Having a beer or two and having some more interesting conversations on life, liberty and everything.

Keep crushing it. And I'm here to support you in any way I can.

You too, man. Thanks. J.

It.