Five Marketing Tools Every Real Estate Investor Must Have

Foreign this is the no Closer show where you get the latest developments in distressed note investing and learn the secrets of how you can control millions of dollars worth of property For Panties on the dollar. Get educated and entertained by someone who has closed thousands of deals and lives to support you in achieving the same. Now here's your host CEO of We Close Nodes, Scott Carson Hey Real estate investors, this is Scott Carson. I'm known across the country as the Note Guy and I've been an active note investor focused primarily on the niche of non performing notes, distressed mortgage notes on residential commercial properties for almost 20 years now. My company is we close notes.com and I know there's a lot of different things when it comes to the note world. Are you buying performing notes? Are you buying owner finance notes? Are you buying institutional debt? Like I would focus on Are you buying first seconds contract for each There's a lot of questions and it can be very confusing about what you can or cannot do. So one of the great things that we've hosted for the last couple of years that we do on just about a regular monthly basis is we host our one day class called Note Weekend. If you go to noteweekend.com you can register for our free three and a half hour class. We'll talk to you and share with you how you find fun and flip non performing notes. And yes, you can buy non performing notes from banks, hedge funds and a variety of different hard money lenders out there for your own portfolio. No, you don't have to have millions of dollars to dive into the non performing note game. We've got students that have bought plenty of deals with 2530 grand getting their ball rolling using their self directed IRA who are tired of dealing with toilets, tennis trash desks, tired of battling contractors and GCs to get properties rehabbed. We all know the market is changing and while it may not be like 2008, 9 and 10 again, it we do see a lot of distressed debt out there on both the residential and the commercial side. So if you're thinking about diving into the note game, becoming a note investor, a lean lord as you'd like to say, versus the landlord. Or you just want to figure out what it is about the sexy side of real estate in the note space. Well, check it out. Noteweekend.com doesn't cost you anything. We host it live usually the first or second Saturday of each month. You can go today. Register at the website noteweeking.com Register for the next live class we host. You'll get sent A replay to the previous class so you can start learning about the note business today. No questions asked, no credit card needed. This is a great way for you to dip your toes in the water and see if it's warm because I guarantee going through art three one day class, you want to dive into the deep end and become a note investor. So check it out noteweekend.com you can also go to our website. We close notes.com check out our podcast, check out our YouTube number one YouTube channel. We are here to help support you. Whether you're experienced investor or you're brand new investing. Note weekend is a great place for you to get the ball rolling. People often say we cover more in our three hour class than most people cover in their three day class. So check it out. Love to have you be part of our note family but get signed up today@noteweekend.com thanks and have a great day. Hey, good morning everybody. Hey. Welcome to this episode of Money Mondays. Hope you all doing well. Hopefully you had an amazing weekend. Wasn't too hot for you. It was definitely hot here in Central Texas. We had a friend's birthday party, went to and hung out and had some good times. But hopefully your Monday is off. Rock and roll. I know it's kind of a weird week here in the United States. I think you guys all with folks up in Canada. Canada celebration for you guys. And then obviously here on Thursday we have the fourth of July. Now this week is kind of a very low week in the no business for the most part. A lot of it's besides it marking the beginning of the third quarter, it's hard to believe the year's halfway over. Right. Where did it go? But the thing to keep in mind is this next week and the following week is kind of a slow week out there. Why? Because people are taking vacations. They like to get out in the summer, fourth of July, that being like in the middle of the week, it makes for a long weekend. A lot of people are basically taking from the third off, which is basically Wednesday off. It's kind of what we're doing, light day Wednesday and then not really doing anything till Monday again. So it makes for a long weekend. So the thing I want to go through with you guys today are a couple of things that you can work on that are going to be effective for you to do. And we all need these things. These are things you're going to use over and over and over again. So don't take it as a time not to do anything. Okay. And that's, that's one of my most frustrating thing when I'm working with coaching. Students are one on one coaching. It's like there's things you need to do. I get the deal flow is fantastic. We all like the deals. That's what we love is looking at assets. And it's going to be a little bit slower time because people like that. So don't drop off and not do anything. You can take the time to work on really getting these five tools that we know will add success to you in the long run. Now, there have been people that have gone to several different events for the last couple weeks. You know, one in Nashville, one in Dallas this past weekend, few others out there. There's different conventions. And the thing that always separates those from, you know, those that find success from those that are looking for success is in the follow up or these tools that they put in place to ensure that they get the most out of their work. I mean, I've got a guy right now who's trying to close on a deal and he's really not following along the path of what we tell marketing wise. Like, he needs to be emailing that to his audience. He needs to be having the conversations with investors. He's providing, you know, a copy of the pitch decks and the video to him so he understands that, you know, if you're gonna send over a couple samples, don't just send one, send them all at the same time versus, you know, piece piecemealing together. And here's the thing, if you try to do the minimum amount, you're gonna have the minimum amount of success. You can't just sit here and say, well, I don't want to do that. Well, look, if you say you don't want to do that, then you're literally telling me you don't want to find success. And that's the most frustrating thing. You know, when I get people that are like, oh, I know I need to do that, well, then go do it. Okay, quit telling me you know, you need to do this and then not do it at all because you're really just shooting yourself in the foot. And then when you're panic, oh, I got to try to raise capital trying to close on a deal, guess what? It's your fault. It is your fault because you're a lazy ass. Don't tell me you don't have time to write up a case study. Don't tell me you don't have time to market on LinkedIn. Don't tell me you don't have time to do all that because you do. All right? You do have time. You just set it as a low barrier because, oh, it's not important. Well, today these things are very important. Okay? And I feel like I might be venting a little bit here, which I am, because what I see happening is I see people that have success and people that don't have success. And the big difference is those that don't have success are the ones that are not coachable. They think they know everything. Like, I've been doing business like this for 10 years or I don't want to do that. Well, guess what? Then go do something else. Quit wasting my time and wasting your time thinking that you're going to have success when you're not doing the things I tell you to do. All right? I'm not here to waste your time. I'm sure it's all not going to waste my time. And this is the thing that I always love. It's a mindset that, well, I know I need to go doing it. Well, if you know it, then go start spending time doing it. Because if what you are doing previously isn't working, guess what? It's not my stuff. It's not somebody else's. It's yours. You're the, you're the deciding factor in your success, not me. And you choosing not to take action tells me how successful you want to be. And when people call me and they're like, oh, I'm panicked, I'm like, well, did you do this? And this and this? No, I didn't do that. Well, then that's your own fault. All right, like, one of the things that we've done with our mastermind groups is every time we have a mastermind meeting, I'll ask them to go through and fill out like, it's like a social media survey, right? How often did you email your contact list? How many times did you post something interesting to LinkedIn? You know, something about talking about your deals. Like, Darlene, you do a really great job posting things about motivation and the mindset stuff on your LinkedIn. You do a fantastic job, right? You know that that's one thing. It's, it's growing your audience. And we always have to be looking to grow our audience because people come and go and they always flow, right? But if you're not, if you don't share what you're doing on a week in, week out basis or day in, day out basis, guess what? People aren't going to sit here and wait. Think about you okay, this is the thing I always tell people like they're reaching out to asset managers. Well, I don't want to bother them. You know what bother them. They're busy. They ain't sitting around waiting for you to give them a phone call. Pick up the phone and give them a call once a week. If they say they're going to get you something, two days, and you don't get it, pick up the phone and call. This is the thing that frustrates me. Well, I didn't want to bother you because I know you're busy. Yeah, I'm busy, but I'm here to help. All right? If you want, if you need help with something, give me a phone call. But it's always funny when I get people like, oh, I can't. I have a deal, but I need help to close it. Well, when's it going to find? Well, this week. Well, did you do these things along the way? No. Well, hello, Your, your success is a direct. Is a direct correlation to the what you put in the front end side. If you're going to be active and you'll be marketing, it will result in global. But you don't market, you don't share anything. Guess what you're gonna buy. As much luck raising capital or finding deals like the leprechaun at the end of the rainbow. Oh, man, I got me pot of gold. Okay. Oh, every possible day. You'd have better luck going to buy lucky charms at the convenience store and find stuff like that than you would do it yourself. Because that's the thing that's most aggravating is you have to realize it's the business. You have to realize this is doing the same in day in, day out. But it doesn't have to be difficult if you just put some work in on the front end and get stuff rocking and rolling and then it becomes a pretty easy momentum thing going. If you're trying just to do the least minimum, guess what? You're going to get the least minimum results. I don't know why people find this so difficult or if I tell you to do something, go do it and they're going to hurt you. It's going to help you. You're here along for the long run, right? Well, then you might as hard planting seeds right now. Okay, Best time to plant a tree was 20 years ago. Next best time was today. Go plant some trees. Start that process. Start that mic. You got to start with a marketing mindset more so than anything else because it is the 21st century. Ladies and gentlemen. And you gotta do what I tell you to do. And you try to just complete, like, half ass it. Well, do you. Would you. If you built a house, would you want to half ass your contractors to half ass, not put half the nails in? Or would you want to fly, like on a Boeing airline where some bolts are missing because they're too lazy to put the bolts in? Come on now. All right, but anyway, let me. Let me digress. Let me bring this up. I took some time this morning as I was walking around my neighborhood this morning. I'm like, oh, if I want to lose weight, I got to get up and walk. It may be hot as the earth or is the sun out there this morning, but I get up and walk. It's the things I have to do in a little bit to get long term. We just don't have patience these days. And that's. That's just aggravating. But it is what it is. Okay, anyways, let me. Let me share my screen here. Okay? All right. Five things you have, you need to have. These are all things are going to help you. No matter what niche you do, what your focus is, okay? You can tell me to go pound sand, say Scott Carson notes suck. Okay? They suck. Whatever, Go your merry way, I don't care. But these are all things that have helped me. They've helped my coaching students that are coachable, that actually listen to me. They're all having success. They're raising capital, they're finding deals, because guess what? They are showing up in the marketplace. They are using that magical tool of SEO and Google for people to find them, for investors to find them. I'll share some numbers at the end here for you. So five things you need to have. First and foremost, you got to know what the hell you're doing. Okay? You gotta be able to communicate what you're doing to potential investors, potential funding partners. And the easiest thing to do that is to create you an executive summary, an updated executive summary. This is kind of like a business resume. It's not difficult. You could literally probably spend four or five minutes in that. You need to have your logo on there. You got to have your smiling face so people know who the hell they're talking about. Okay? And then it's really broken down to three parts. Not any difficult part A, about your company. All right? Like what, you know, what your company does, what's been around for where it's based, what's kind of the basis of what the company is. Part B, your focus, specifically, kind of your Buy box. Okay. Our focus is buying residential assets that are basically from $100,000 up to 1 million. We buy in most of the major marketplaces. Our second niche that we focus on is small balance commercial. You know, stuff that we can buy at a discount. Either A, work with a borrower to get them back on track for cash, what returns, a double digit return, or B, we end up taking the property back in some sort of liquidation and then selling the asset off or holding, depending what the marketplace. Okay. C is about you and your team. What you know, what your background is, what's your education, where'd you go to school, where do you live, what do you do a little bit for fun. The idea here is these three parts are stuff that you will repeat over and over and over and over again. Okay. But this is kind of a basic outline for. It does not need to be difficult. There's a sample executive summary in the basecamp group for your WCN crew members. I designed mine in Canva so I can pull it in. Don't make it difficult. Like if you got multiple team members, guess what, have a part for both team members. Talk about who they are. Okay. Doesn't need to be any difficult. Guess what? You can adjust the font to make it a little bigger. If you round stuff up, make it look nice. This is something you can give away. Most people screw up on their executive summary is they. They print it on one side but on the backside and leave it blank. Guess what the back side could be copies of or pictures of of properties you flipped and sold. A map. We had one realtor who mapped all their assets or properties they bought, sold or rented or lease or whatever they did and they put it on a batch geomap and that was their backside of their executive summary was a map of all the property that they bought or sold in an area. Okay. Or all of other investors, all the properties they fix and flip to there. Those are kind of things I've used case studies is back. Here's a couple sample deals to give you a bit of an idea. Small balance residential, another high end residential and then a small balance commercial deal. Okay. Like I said, have it about your education, your experience, your family or fun. The reason you have this is so you don't have to explain it a million times. If you're ever at a booth or at an expo, this is something you can hand out to vendors. And the reason I bring this up is oftentimes banks, asset managers, as you're reaching out to them are going to ask about Your company. So what do you do? You send them your executive summary. It looks professional and it checks you off. Oh, you pass the smell test. You look like a professional. You don't look like you're living in a box in a van down by the river. Okay, the second thing you need, that's first one executive summary. This would take you maybe an hour to create Canva. This is not difficult at all. How many Hell, you could probably go into chat GPT and help them write one for you. Okay, Another thing you need to have and this is where a lot of people like will just like sit down and turn into a jackass and not want to budge. But you gotta have videos. It's. It's literally the 21st century. It's 2024. You have to start embracing it. Okay? If you don't look, you're just telling me you don't want to succeed. Okay, you're just telling me that you are close minded and I don't really want to spend any time with you. Okay, here's the thing you have to embrace in this. This is the best, most best way to take one thing and share it everywhere else, okay? And get it in front. I am proof of this and that we are taking like one little video each day. A minute long video at least, usually five, six days out of the week. Talking about an asset and sharing it all over the place. Sharing on LinkedIn, sharing it on Twitter, sharing it on Facebook, sharing on YouTube, sharing it on Tick Tock, sharing it on Truce or Threads. You throw it on Truce or Trump or whatever you want, wherever. Just sharing it out will help you grow. But you got to get in the habit of doing. It's not creating eight videos and filming eight minutes of filming one video. Talking about a property you're selling a property you're bought property, rehab. A note you're looking at it does not have to be deal. What we've been doing is talking a lot about these. This means commercial foreclosures and just talking about a different commercial asset almost every day. Another one's going foreclosure, another one special service. Here's a note available for sale. Here's a performing note. Here's a non performing. So valuable now you need to have some personal videos. These work kind of around. Why, why do we talk about your executive summary? Because basically you can use your executive summary as your guess what, your script for a couple videos. Yes, personal business. I'm not talking up and getting talking about poppy locking. Okay, I'll give an example. Like Darlene, you had a webinar you were going to do with somebody about something last week or this week. I don't remember what it was. The thumbnail on LinkedIn looked nice, but unfortunately the font was too small. I couldn't read it. Just scroll doing through the scroll. You remember just because it looks big. When you, whenever you do a thumbnail for anything, if it looks big, it looks great, big, great. But it may not look small because most people are literally just scrolling through their phone. So what you want to do is have less font, small font in your phone. You want basically get the main key point about if you're sharing it. Or I like to do a video, hey, I got a video coming up. Or we're doing a podcast episode on this or we're doing a webinar about this, you know, whatever it is that can be something about your video, about you and your experience, your education. That's something to share. If you want to get the word out, take a minute just to share it, okay? Get it out to what you're doing. But here's the thing. Share about who you are, why people should listen to you. What's your education, what's your background like? I'll give you an example. I was talking with Rhonda Britton. Yes, you may know who Rhonda Britton is. She was Oprah's. Oprah's life coach. I'm friends with Rhonda and Rhonda and I were at a marketing convention, traffic convergence, something a few years ago. We're sitting next to each other, chatting up and known her for years. Had her on the podcast a couple times and just absolutely great girl. And I said, well, Rhonda, you seem to have it all get there. You know, you've got four best selling books and other things. What do you feel? She's. I gotta focus on my video. I know I need to spend more time on video and sharing my small minor points because that's where everything is going. That's where your audience is. That's how they're watching you these days. They're literally watching more video. And you have to understand the trends of change. It's gotten so much easier. I mean, literally, if you have a smartphone, an Apple and Android, this is about all that you need right here. Okay? And don't tell me you don't have a minute or two to talk about what you've got coming on. You do. It's just an ad and share it. Record it once and share it so it goes out across It. But anyway, share a little personal. Just can all be deal flow, you know, like I said, share about you, your experience, the education. You know me, I like to mix in a little bit of personal stuff. Not too much, but like, heck, I barbecued something last weekend and I got like 600 views on one video and then another thousand views on another channel. Right. Somebody reach out to me, ask me if I wanted to be a. A test thing. I was like, no, I appreciate it. But I've used that same thing with the personal video. So people, it helps me build rapport with people. They see that I'm just not this real estate robot. They see that's what's going on. Like when I was at the Red Sox game a few months ago and shared the national anthem. That was great. Or a little about my cat or what else I do, like going to ball games, you know, or going to Minnesota. People enjoy that. People will follow you that along where I go, you know, I'm hook them horns. You know what I mean? Share a little about union experience. Share about your company. Go back to your executive summary. Hey, we started. We closed notes. We started AB ACD Capital Notes to buy distressed debt. You know, we're in Maryland, whatever. It might be something about you and why you like your niche. Why do you focus on notes versus fix and flipping? Or why do you focus on fix and flipping or Airbnbs? You know, it's because, oh, I got a background in this. This is what I like. That's all great stuff. How'd you learn? What's your. What's your. What is your hero's journey is kind of the best way to see if you get a chance go buy the book A Hero's Journey. It just. That's what you want people to think about, is what's your path to where you're at? People always ask me, how'd you get started? Well, I started off as a mortgage broker or mortgage banker with Chase. I got in mortgage lending. I had some mentors. Boom. That led to me here. People like to hear that. Okay, talk about your experience as an investor. My first deal that flopped. My first fix and flip. What I learned the most, people like to hear the edutainment they call it, but share the good, the bad, the ugly. Okay. One of the best things I did years ago, back in 2010 or 2009, was I went with the 150k or 100k in 100 days is what I was planning is, is this little daily journey, little daily blog, little day about What? I was focused on that deal. I challenged myself and I would do a little like video recap, okay? Business videos. Talk about case studies, past and present deals you're working on. Maybe you've got a webinar or something you're attending. Just take some time and pencil in the schedule to record something to do this. We're not telling you to do it every day. That would be really great. Maybe you can batch record on a Saturday, Sunday. But the reason most of you aren't having the success you want to have a success is because of this right here. You're not sharing anything. And that's where everybody's at these days, okay? Everybody's in the video side aspect of things. You gotta share. I'm sorry, you got into real estate invest and be a real estate investor. I get it. Guess what? You're in the marketing business more so than anything else. It's what you have to do. It's what you have to get the word out to the masses. Okay? Another thing you need to have. I hate this. I get it. Social media profiles. No, you don't need to have one and everyone unless you want to. But Linked is very important and you need to update it more than once every six months, okay? LinkedIn is the gold mine for where we're really all at. How you'll find investors, how you'll find asset managers, you'll find buyers, sellers, funding sources on LinkedIn. Okay? Updated a photo about you with contact information. You know, it's your business resume, you can have projects on there and some stuff that's focused specifically. I, I have a LinkedIn newsletter, you know, where we'll update it with a blog. Same blog that'll email out to my email database quite a bit. So I don't do any extra work. I just copy paste it over, share an article, share video. It attracts attention, okay? It attracts attention. And then YouTube. I, I, you all need to have YouTube. I'm sorry, if you don't think you do, then you are completely wrong. Because YouTube is the second largest search engine owned by the number one search engine these days. It still is working. It will work in your favor to get you people coming to you. I mean, we have the number one YouTube channel over anybody else in the note industry. And it's not even close, okay? Not even close. And this YouTube channel, I had to restart it, okay? I had an earlier channel that I lost. My, my closest competitor has had a six year head start on me, okay? But we blow his channel away. We have over 8,000 subscriber. I think he's over five. He uploads like three videos a month. We upload 15, 16. There's no reason. There's. That's why we go by, because we take our one little videos about these deals and we share that there, and it gets 400, 500 views, 100 views, okay? But guess what? It leads to people searching. People search it, and guess what? They come to my website, they book a phone call with me. They want to invest, they want to talk about notes, okay? These all things work in my favor because I'm out planting seeds. These are all planting seeds. Guess what? When I upload a video to YouTube, it's out there for a while. Yes, most of the views are gonna be in the first couple days, but I still got videos from like five years ago that are still generating views, you know, a thousand views a month off that stuff. And people are commenting, they're connecting with me, okay? It's gotta be something about your niche, okay? And you can mix in a little personal, but you really want to have it focused on your niche. Don't be one of these jack of all trades, then you're master of none. Share the rehabs you're doing. If it's about real estate, that's a niche. Okay? Here's my niche. Here's what I'm focused on. Here's my listing. Here's the rehab. Here's a note, we're buying whatever it might be. People love that because that's the thing, is 99% of people aren't doing anything and they want to be around the 1% doing something. I want somebody that reaches out to me and says, oh, you know, they comment my video, I'm like, oh, hey, great. And I'll respond back to the comments and, you know, then we'll jump on a phone call or they'll opt into my free class and we'll get talking and they'll become funding sources, or they'll become note buyers, or they'll have notes available for. I can't tell you how many notes I've had sent to me because people saw my videos on YouTube or they saw it on LinkedIn and they reached out to me to help either a. To sell me a note that they had a note or they had a list of notes, or they were a hedge fund or a bank source that they saw my videos and it added to my credibility. I mean, it's. There's nothing more powerful being than I'm being on the phone. Like, I had this bank of Missouri. I'm on the phone with an asset manager, bank of Missouri, Talking about a 24 unit apartment complex note, a couple of single family notes in our day in, day out kind of call blitz, stuff like that. And he's like, hey, you. You and I connected on LinkedIn. I'm like, oh, we are. Yeah, we've been connected for a couple of years. He goes, I really love your videos. I'm like, okay, because I love your podcast. You. I've actually learned about note investor. You're the freaking bank president. What do you mean? You don't know about note investing is what I'm thinking. But that's the kind of credibility. I mean. One of my, you know, one of my earlier videos on an older. My older channel that went away. I'm out walking around this condo here in Austin, Texas, the middle of the summer, sweating my ass up. Literally, the sweat is running down my face. I'm like doing a selfie with this, talking about the 2400 Oak View condos. And there are these two notes in there on a property that's walking by. Well, guess what? The buyer of those notes reached out to me and said, do you want to buy them? I'm like, yeah, I'd like to buy them. Because he was doing his own due diligence. And they guess what they found My nobody else's share about your basic case state share about the deals you're working on. If you're making an offer on something you're gonna tape in, it's so easy to create short little information about what you're doing just to get the word out. Like I said, if you do something more than anybody else, guess what? You will stand out in a good way. And it's all about, like, kind of documenting your journey. I've gone from a mortgage broker to a realtor to a real estate investor to a fixed flipper to a note investor. Guess what? All those things add value. It makes you that much approachable, much more likable. But guess what? If you never share about. In this. People don't know you from Adam. They just think you're another agent or another realtor or another guy who works part time, who's a jack of all trades and a master of mine. Okay, you got it. And this is not. We're not talking, putting in 40, 50 hours. We. Please, no, don't do that. 30 minutes a day. It's like a. It's like a workout you do a little bit each day to go a long way. Another thing you got to have an email service provider something that you can send out like a CRM. We like keep, but people use pipedrive or Podio or rei. Black book is good mailchimps and gotta have something you're gonna pay. And this is the one thing. It's probably gonna cost you money to send out emails. But email is still the number one return on investment when it comes to marketing. Still like a 4400 for every dollar you spend, you should get 44 bucks back. Okay, this the proof is in the pudding. We spend a lot of money on our email each month. Okay. It's like, it's like a car payment or a house payment sometimes. But guess what? It leads to people coming in it. It makes its money back tenfold, if not more. Okay, we gotta have your email. Can't just be sending it from your Gmail account because you can't send mass emails through them for the most part. Can't track who opened it. Okay, you gotta be able to upload list your shoebox full of business cards or uploading a list of asset managers or mortgage bankers. Okay, Upload a list that you can send to segment your audiences. That's something you got to be able to do. If you're just gonna have a flat. I don't know what it is like benchmark is like this. We just upload a little list but there's not ability to tag your list or segment your list. It's gonna be really difficult. I mean I gotta like, I don't know, probably I'm not joking. 200 different niches or even more than that in my, in my keep email list. Okay. But the great thing about this, I can go in and pre schedule an email blast and walk away. I could take a three week vacation but still send a weekly email that's pre written. Okay. One of the things that we are working on right now is since we got to halfway through the year is guess what? Next couple days I'll basically write up my emails for the second half of the year. You know what? I'm going to include my second half. A link to my website, a link to my YouTube video. I mean throw a case study or something in there. All right. I can schedule email blasts out to my investors. Just the routine stuff is one of the most valuable things. But you also the great thing about the CRM, it can create a link where you can put it on your website where people can opt in, they're going to your social, they go into stuff and they opt in. So it grows my list On a day in, day out basis we add, I'm not joking, an average of about 15. Yeah. Actually about 15 new emails per day. 15 new email opt ins per day. Some of those are people physically opting in or booking a call on my schedule. Some of that is us being smart with our like or website, you know, being able to pull a cookie or two and get people to be able to scrub an email from that. And other things are just people sending an email to me or connecting with me and go in that route. Okay. The nice thing about these days too is a lot of your CRMs will have some sort of SMS service where you can send a text message blast out of it. This is important. You really do need to have this because this comes in very, very effective. If you've got somebody's text cell phone number and you send them a text message blast, guess what? That's going to be a, an awesome way for you to raise capital. Get the word out. Because not everybody will open their email, not everybody will see your, your social media stuff, but 85% of people are going to see basically your text message if you have the right cell phone number. And guess what? It's pretty easy to raise capital that way. We raised $4 million in private capital in basically two minutes a few months back on one deal we sent out and we had got bombarded back with people like I would fund that, I would fund that, I would fund that. Perfect. And that's a great thing. But you know what, if you're not putting your business cards or contacts or anything and anything just trying to be cheap, guess what? You're gonna have a shitty ass, cheap ass business. Okay? Last thing you need to have really is an updated website. You got to have something that looks decent. WordPress is nice. We had William Mack McMahon note night in America on Monday night. Was that last Monday night of the week before? And he talked about what he does. He. There's a cost to it. Yes. You could try to go try to do WordPress site yourself. I would just pay somebody to do it. It's something you have to have. But really you don't need this huge 30, 40 page website. I mean mine is a huge website. When you look at all the number of pages we have to it. But we have our blog, we have our podcast, but all that is SEO, which gives us a lot of traction. What do we get? 1500-2000 visitors per day to the website. But you really only need a five pages. Gotta have a homepage. You know what you Focus on with your email. Opt in somewhere at the very top of the page where people can see that you might put your hello video on the front. Hey, welcome to we close notes or hey, here's a information about what we do with your pitch deck video. Something where they go to it. They can see that stuff because that's literally the hook. That's your, you know, that's your fish hook to get people to go to your website. And you want to have that playing first. Like Cal Ewing's got a really great video, a picture, but he's, he's got his hello video at the top, but then his pitch deck videos is below and that's okay. I don't know how many people are sitting. I think if you'd have a higher hit rate with this. Picked a video on fun, but that's okay. All right. You need to have something about you, who you are and who your team is. So this sounds familiar, doesn't it? Kind of like your executive summary, deals, case studies. Have it. If you have a page, can you talk about media or talk about your vendors? Talk about the vendors you use, your attorney, your servicing companies, any IRA companies you work with, your, you know, all that stuff. Okay. Your vendors for cleanup crews or whoever it might be, put them on there. Okay. You gotta have something that's going to communicate a blog. And in this world you need to have some sort of blog. Doesn't need to be daily blog, but something once a week, something sharing interesting article. I mean like last week on the class we literally showed you how to create 52 topics through Chat GPT and write a newsletter for each one. And that's something you could have just posted to your website. Create a blog. The reason you update it is the way that Google works, the analytics is that they look at your websites and they look to see if there's anything new information. They're going to look at keywords and they're going to look. And the more the website with more keywords attached to it, guess what? The more traffic, the more updated your information is, the more higher up on the search engine you're going to rank. Okay, and guess what? Can you use that blog and article, create a video about it? Yes, you could do that. You could create. Throw it on a newsletter. You could make a longer form video. You throw it everywhere. The whole idea is this soft is. Is rinse and repeating. But it all works together in multiple phases. Okay, but then obviously having a page for Contact Us social media. The thing I see, I hate websites that have nothing about who they are, who you and your team are. So whether just like a private company, I don't trust those who. Who am I talking to? Who's the person or people that I'm in communicate with. Okay. And I could basically I need to spend some time update mine. We're in the process doing that right now. But those are the five things. So once again let's go back probably five or six things. We go back to the beginning. Just it's. I just get the same questions over and over again for people and it's like, okay, that's the reason you're not having success. Okay, so you got to have an executive summary. Okay. Second summary, not difficult one page. You need to be doing some videos and sharing it on your, on your phone and all the different social personal about you, yada yada. It's a 21st century, okay, make it a little bit of personal about business and then some stuff about business and deals that you're working on. Third thing, social media posts. Your videos will help you with that. Okay. But you need to have stuff on LinkedIn and posting once more that more than once a month, once a week is the minimum if not once a day. Okay. And it doesn't. Maybe it's an article you see, maybe it's a video, just something you share something on a. And guess what? It's okay to go back in and repost the same thing a week later. You ain't got to create something new. Maybe you need to post something once or twice. You know, I've got images that we rotate through once every other week. Basically it's the same thing we created. Hey, we buy notes, okay. Projects you're working on. LinkedIn newsletter, you know, guess what? Go get you a YouTube account. It's free. Start posting some stuff on there. Learn that that will help you make more money and raise more capital than anything else out there alone. Email service provider that you're paying for something that can actually see who's opening something and segment your list. Something you upload list to pre schedule things. Use it as an opt in from your website and then also have the S blast you can blast out to your context quickly and efficiently like the hot list, okay. And it'll help you raise capital faster. And the last final bit, the thing is probably going to cost you the most is going to be your WordPress website, okay? Five pages. This is going to be your mothership, your home base where everything kind of points back into. The problem is most people go get a website but then they don't put any type of marketing out. It's like going and starting a pizza joint but never, never opting out, never sending out any flyers, just standing there hoping that drive by traffic will find you. And that's not an effective thing of doing business these days. Okay, but that's what I would tell you guys to do. They're not difficult to do. Yes, you should hire somebody to do the WordPress. Your CRM. You're spend some time. But most of these CRM companies have a training program. It is, it's going to help you if you're going to spend all this money going to summits and conferences and meetup groups and expos. But you have no way to follow up with people or you have no way to share what the hell you're going on. Guess what, you're really not in business. You might feel like you are, you might be running around doing a lot of little things, but guess what, you're not in a long term business. Okay, Think about this. All these retail companies, these brick and mortar companies are going out of business because they just sit there expecting foot traffic. Well, guess what, the foot traffic isn't driving their cars anymore, ladies and gentlemen. The foot traffic is online. Okay? The foot traffic is being smart and leveraging social media, your email lists and video to get the word out. And what you're doing, it's 2024. You can choose to act like it's 1990, but guess what? You know, dressing up as a 1990s party theme party is only cool every like once a year. Okay? Embrace these five things. Put them to work. It will help you do more. If you look, you don't like notes, that's fine, go do something else. But all these things will help you long term in your 10, 20, 30, 40 years. You're a real estate investor or you're an entrepreneur. If you don't want that, keep working for somebody else. Let somebody else determine your value. You can pray for that 4% increase of pay every year. All right? You all are worth more than that. But with these things, you control your destiny. And this is what is. These things have helped me more than anything else in the last 20 years in entrepreneurs because I embrace these things. I said if I learn these things now, they will make my job easier. I can do more with less. I can do more with less. Who doesn't want that? But I can still build a very strong house that's going to be around for long term. So that's what I recommend. You guys go do, put those five things into play. They will help you raise more capital. They'll help you raise. Find more deals. They'll help you sell more stuff. They'll help you just absolutely make more money. If you embrace these things. Quit being so difficult. Embrace it. All right? It ain't me. There's a lot smarter people than me talking about it. I'm just passing this on to you can choose to take it or continue to have your limited beliefs hold you back from limited results. Go out, take some action, everybody, and hopefully we'll see at the top by.