How To Build Your Influence In Your Niche with Scott Carson: The Brand Doctor Podcast with Henry Kaminski Jr

Welcome to the Brand Doctor podcast. Strategies that help entrepreneurs build reputable and profitable brands. Here's your Host, Henry Kaminski Jr. What's going on, everyone? Henry Kaminski here with another Brand Doctor podcast episode for you guys today. I have an amazing individual on the show, my man, Scott Carson from We close notes. We what's shaking, my dude?

Hey, dude. So excited to be on here, Henry, man. Thanks for having me. I'm excited to share some knowledge and drop some wisdom bombs for everybody.

So just for you guys that are tuning in that may not know who Scott is, Scott asked me to jump on his live summit. He did a 24 hour live Facebook live summit a couple months ago. And man, what an amazing like he was. When I jumped on the show, he was all jeeped up on coffee, but he had this whole team behind him. It was absolutely amazing. So before I blow your head up, I want you to introduce yourself, kind of explain, you know, how you got into what you're doing right now. And then I got some follow up questions for you that I think you're really gonna shed some awesome value on.

Cool. So I am in. I'm an active real estate investor and I focus on the niche of buying distressed debt or distressed mortgages. So people that haven't paid their mortgage in six months, 12 months, seven years, we buy that debt direct from banks and then we become the bank and try to work that out. So it's a very small niche, maybe 5 to 10,000 true note investors out there that aren't like the big funds or real estate REITs that are doing it. You know, we've got a small niche of real estate entrepreneurs. Not fix and flipping, not realtors, not mortgage brokers. We're a niche of debt buyers. And so I got into this a decade ago in 2008. I was kind of transitioning from I was a mortgage banker. So I was originating loans all across the country. And then of course, we had the recession hit and the music stopped overnight. And so I kind of transitioned from creating mortgages to jump the other side. Instead of calling the banks to find out what they would finance, I was calling the banks to see what kind of bad debt that they had in their books. Okay. And this is worst, you know, eight, 2008 to 2010, it was just an absolute wild west. Okay. All the big name buyers were going out of business. They weren't doing all the banks of this debt. And so I was literally just like dialing for dollars, man. Like a scene out of Pursuit of Happiness. Will Smith just knocking on 100 phone calls a day. End of the day I was talking like I'm a fuzz because my tongue was so, you know. But I started. And then I just started emailing. I'd make a connection and start an email out. And I came up with the name of my company. We Close notes. Because I didn't want to say we just buy notes or we broker notes. I wanted my name, my company, to tell exactly what I do. We close notes. We're closing note deals. And I love the green. Green's my favorite color. It stands out. So I, you know, was just for the last, from 2008 to 2010, I built a database of roughly about 4,000 bank asset managers from just dialing for dollars. And then mid-2010, I sold everything I had here in Austin, Texas, which is home, and me and my dog, my dog jumped in my truck and we started driving around the country what we thought would be like 26 weeks because we wanted to live out the Visa, you know, the baseball card commercial or, you know, $8 for a hot dog, 50 bucks for a ticket, seeing all the baseball parks, priceless. I wanted to do that. Okay. I planned this trip across the country to do that because I was divorced now, I didn't know anything here in Austin. I could kind of really get out on the road. And that turned from a 26 week trip into a three year nonstop trip of me going out, talking to investors at local real estate clubs, going out and knocking on doors, basically and talking to bank presidents, bank asset managers, to get the list of their portfolio. And just really, I mean, it was like a. I laughed because yesterday was election day. I felt like I was going out and shaking hands and kissing babies. You know what I mean?

So let me just, let me pause here for a second and just shed some light on this, guys. This is what I'm talking about when I talk about commitment. When you're building a personal brand, it comes down to three things. Commitment, discipline, and focus. And this is one thing that Scott did extremely well. Now back in. So. So you're calling, you're dialing for dollars, right? And you're just non stop. Were people thinking like you're out of your mind? Like, why are you focusing in on this? So I want to, I want to unpack that a little bit.

Yeah, you're totally right. Because there's nobody doing it. Everybody's like, why would I. Why would you invest in a non performing note? Totally archaic. You know what I mean? Why the borrower's not paying why would I invest in it? And the fact comes down that we were buying this debt at such substantial discount, the house is still worth a hundred. The borrower might owe 200, but if we're buying this, it's like 20 grand, 30 grand, pennies of what was owed. And we can then go to the borrowers and do workouts with them to try to keep them in the house. We were really creating win wins out there. As I like to make the joke, we were making America great again. One mortgage at a time, okay? I got them all day long, man. I got all these little jokes all day long. But. But that's the thing, is that we. And you said focus. Focus is so important no matter what you're doing. So many real estate entrepreneurs are out trying to do fix and flips and reos and be a landlord and wholesaling right there. They're diluting their energy by trying to do 12 different things at once. And I was like that. I was doing a bunch of different things. I said, what's gonna be my biggest bang for the buck? And I stopped doing everything else. And I just focused on this one niche. And it wasn't the easiest at point, but I knew if I kept to it, I knew that every no I got was worth 500 bucks to me or 1000 bucks, because I was getting closer to a yes. Like, I'd get a yes, and I would have a bank send me a list that I could flip something, make 35 grand on really fast or something. Something I would flip really fast, make 6 grand on or 1500 bucks on. And I knew I started making a game out of it. Oh, every now I get closer to a yes. And the yeses pay really, really well. But very few people are gonna make 50 phone calls, get 49 no's to get that one yes. That's worth it. And I'll give you an example. I've been buying from Capital One bank for years now. It took me 70 phone calls over a three week period of calling and getting transferred, calling and getting transferred to the wrong department. I can't. I can't tell you how many times I transferred to Pakistan or India, okay? And it was the wrong, wrong number. And finally I got the right department. In the first deal I closed, I made 35 grand with them.

Wow.

Like, okay, 35 grand divided by 70 phone calls, that's $500 or no. I can play that game.

Okay.

You know, that makes, you know, you got to be willing to get the no's to get the yeses. Because if it was so easy, everybody would be doing it, and it wouldn't be willing to be making any money. And that's what I just literally dialed for dollars for a while. And then I made these relationships and was committed. I mean, I sold every. When I say sold everything. I had a garage sale for two weeks in a row. Sold everything except. And left the kitchen sink in the house. Sold the house. You know, I had a little cashier. I was making some money doing a little bit of deals and stuff. Like, I was committed. And we just jumped in the truck. Didn't know where I was gonna go. Luckily, I had friends that were like, oh, yeah, come crash at our couch. Or, you know, as it. As I was going across the country, people started recognizing and seeing me share on social media and Facebook, and they're like, oh, you're gonna be in town. We got a guest house. Come crash. Or I had a student like, I've been calling this bank, and they want to meet. Do you want to go come down and meet with them? I'm like, yeah, let's go do it. And it turned into getting this big portfolio that we were able to cherry pick from. So being committed, being focused is one of the most critical things for entrepreneurs, because I think we all get sidetracked these days so easy. You know, shiny object syndrome. What's gonna be the best thing? Or we gotta spend all this time on social media, see what everybody else is doing, when we should just quit worrying about what Gary Vee or Grant Cardone is saying and worry about what Henry or Scott or Steve or Catherine is doing and focus on our game.

You know, it's funny you say that. I was just. I just came across an Instagram post from Diddy.

Oh, yeah.

And he was in. He was in a studio parking lot. You could tell. Cause, like, this is just the backdrop. I recognized it. And he had his phone out, and he's like, you know, he's like, very smooth and suave. He's like, let me tell y' all something about how I got to where I'm at. He said, I didn't give a damn about what anybody else was doing. He said, because that focus and attention that I was giving them was taken away from what I could have been doing for myself.

Amen.

And he said, that is what I want all of you to start doing for yourselves. And I was like, man. The man himself. You know what I mean? And you just validated that whole. That whole concept. So let's dive into a little bit more of the specifics, right? So, you know, you've created this. This personal brand in this space, and now you're really being seen. We were talking offline. You know, a lot of your competitors are the big dogs in the space that used to kind of look down at you and kind of swift you away, like, you know, little guy, you know, get out of my way. Are now calling Scott Carson going, hey, Scott, man, I see what you're doing. Like, we gotta. You gotta help me with my marketing, dude. So talk to me about what helped you craft and create and design that. That personal brand and started to attract those big guys in, you know, on that level.

I'm going to tell you, right, One thing, I'm consistent. I mean, that's the thing. We focus on things. What has helped is social media in building an audience. We do, you know, almost every business day, we do a 30 to hour long Facebook, Facebook Live podcast like you're doing, you know, but before we started doing the podcast a year ago, I did the Facebook Live for nine months straight every day. Did a Facebook live anywhere from two minutes to 30 minutes, just touching base with my audience. And it helped my audience grow, you know, And I mean, in those lives.

Can you get a little just.

Yeah, exactly. I heard Kevin Harrington talk to you. One of the original shark guys, Shark Tank guys, talked about just the. The power of video and being able to talk to reach out to your audience and touch them every day, give them a little motivation. Gary Vaynerchuk kind of inspired that with his DailyVee member back there. And I said, well, Gary can do it. I can definitely do that. And if I got a small niche, let me see if I. About communicating that small niche. So they're hearing it from me versus anybody else. And so that's the thing. When I take a break, people are like, are you okay? Are you sick? Did something happen to you?

Wow.

And I laugh about that now. But yeah, I mean, it was just. It helped me focus every day in the marketing aspect of my business. Not doing it one hour a week or one hour a month, which a lot of people do. When I walk into my office or wherever I'm at, if I'm traveling, it's, let's focus an hour in marketing. Let's get the message out of what we want to focus on, Whether it's an event or a topic, or bring on a guest expert of some sort, a vendor, a student, let's focus on that marketing each day. And video is so easy to do these days than it was Years ago. And the use of LinkedIn and Facebook and Instagram TV and YouTube and all that stuff. You're silly not to do it because those are the biggest search engines out there. You know what I mean? And that's what it is. I just stay with it daily. Everybody says I give nuggets. I'm not worried about selling something every time. I don't need to blow smoke up people's asses. I just look at my what I teach or little nuggets. And I just picked up one little nugget. And we discuss that nugget each day. You know, it doesn't have to be. I don't give a three day workshop in an hour. But what I do is one nugget. One little nugget. One little nugget and it makes it digestible. I take that content and I repurpose it. That's what a lot of people don't realize too is you don't have to create eight things to go on eight different spots. You can create one thing and clone it. My video on Facebook live becomes a YouTube video. An image from the video becomes an infographic for Instagram. It also becomes an image on LinkedIn. We take the audio and transcribe it and it becomes a blog that we post on LinkedIn and on our website. And that helps our SEO traffic. And it's all, you know what it's all got? It's got my green colors, it's got my logo. And when we start marketing now, even asset managers at banks, like, oh my God, now I have something for you. I'm tired of seeing your green email emails, okay, been emailing me for a year. I finally have something to send to you and I go, what made you send? Because here's your green emails. You don't stop, you know, and that's what you have to realize. You know, talk about another shark tank. Damon John. I've heard him speak a few times. I had a chance to hang out with him and he talks about how success is an eight year overnight process. You know, how he was sleeping on the floor, you know, waiting tables at Red Lobster and slinging some Cheddar Bay biscuits, you know, and then going home and working for six hours to sew stuff and sleeping on the floor. And you've got to be committed to whatever you want to do. And that's all I have to say. I've been committed. This is what we're making our money from. It's a small niche. I would rather be a big fish in a Small niche, because I know my clients. I can make things happen versus in a big, big sea out there, I'm still a small fish in a big ocean, everything. But I have my niche. I got my honey hole.

And that is something that I truly want to really shed some light on for a second, because what Scott has done so well is that he became the specialist, right? He became the breast surgeon, he became the knee specialist.

I became. You love this. The note guy.

The note guy.

The note guy.

And that is what I have been like throwing down your throats for the past couple of months now is. You know, my goal for 2019 is to own the key phrase personal branding for influencers. And I will do nothing else but dominate that key phrase and bring you as much value as I possibly can around that key phrase. And I will not stop and I will plow anything that is in my way to make that happen. And that is what you want to be known for. So when people think personal branding, they're synonymously going to think of the brand doctor and they're going to think of Henry Kaminsky Jr. Yep. That is what you should be committed to. That's what you should be focused on. That's what you should be consistent after. And that's exactly what Scott did in his niche. And that's why he's crushing, crushing. And I just want to shed some light, too, about what you did with your marketing. So I call what you just explained smarketing.

Yep.

You're marketing very, very smart. You're killing three, four birds with one stone, you know, and that is so important. People ask me, you are a machine. How the hell do you create so much content and make it look so effortless? I said, because I'm smarketing. I can do it very easily. I can only. I can produce one video and transfer it four different ways on four different platforms. And it's not much more work.

One button a lot of times or two buttons.

You just did a hell of a job with that. And by the way, from a branding standpoint, from a designer standpoint, I'm looking at your logo behind you, and I'm just like, that is the cleanest logo that has the most sort of connection and resonance that I've ever seen.

Thanks, man.

The other thing that I really love is that icon. Right? So this is where I'm a little unfamiliar, but. But there's a reason why you chose that icon. Now, I'm sorry, people that are listening to the podcast can't see this, but there's an icon next to his logo which says we close notes. And this icon is very symbolic, if I could take a guess, to his industry. Yeah. So talk to me about that a little bit.

So honestly, I paid somebody to come up with that. I was pretty smart. We closed notes. And then I reached out to a great friend of mine, Travis Houston, who's a great brand strategist. He's, you know, the virgin diets and some of the things he's up with, some big push outs and things like that. And we spent some time really diving deep into what I wanted. What did I want my brand to look like, what did I want my focus to look like? And he came back that. So the icon is a rooftop of a house in one color, green. And then above it is a piece of paper with a corner folder, like a mortgage, like a note. And that's. So we came up with that image. I was like, this is perfect. This is exactly what is. I'm buying the paper on the houses. And it's. We use it everywhere it's identified. It's not the golden arches of McDonald's, but it's pretty well known in the note industry. Yeah, for the most part. But I think a big thing is everybody loves starting businesses. Two, we have an idea for the entity. A website that everybody should get really familiar with before you're going to launch who you are or what you're doing is a website called namecheck, namecheck.com n a m e c h k dot com. And that's important because go in there, type in what your entity's name is going to be or your llc, whatever, and see if the first of all, see if the website's available and then check to see if all the social media handles are available. I don't care how great your entity sounds, but if you don't have the Instagram or the Facebook or the YouTube channels available, you just lost real estate there. And you need to find something that's gonna be unique that you can pick up and use to help leverage your brand. Because the more difficult you make it for people to find you, the harder it is for them to say yes to working with you or paying you money or sending you deals or things like that.

I love it, I love it, I love it. So here's a question for you. So who is your ideal client?

This is important. You gotta know your avatar. Our unique client, 35 to 65, a college educated homeowner making 75,000 to 250 a year is in sales or have some sort of O in their title. CEO, coo, cfo, cto, that kind of stuff. Buys stuff online, spends a lot of time on LinkedIn and, or Twitter for the most part, versus Facebook. And then also what else does. It doesn't say boom, boom, boom.

What are some of the brand affinities? So what are some of the brands he's interested in or she's interested in?

So like HGTV or there's magazines that they, you know, they're reading, they're reading like they're interested in financial stuff like Schwab's or Scottrade. They're trading that stuff like that. They, they're interested in real estate investing of some sort. They have an IRA sitting on the sidelines, whether it's something from a previous job or it's a self directed ira they're looking to put to work. Our ideal, really our best students, our best clients are people that have paid for some sort of real estate coaching, have been to some workshops and struck out. They didn't do well because they bought somebody else's system and it didn't work for them because they didn't have the time and energy to put into it. And so that works well for us because we've got a little bit lower barrier of entry, but we have a lot more deals that we can choose from, so there's less competition. So that's kind of the things that they like. I had this list here. It was, you know, Wells Fargo, bank of America, Chase, Edwards Jones, Charles Schwab, Southern Living, you know, magazine stuff. That kind of things that they're looking at for the most part now.

Now see, guys, can't see. But listen up, look how granular Scott got with his profile, with his user profile, with his client profile. You know, he knows what kind of toilet paper they use, like multiply, multiply. So like, this is, I stress this to all my clients, I stress this to my audiences. You, you must know your profile inside and out. Because the reason why Scott is so successful is because he puts the right message in front of the right people, because he knows them better than they really know themselves. And so he kind of sees that, he kind of sees issues and he sees things that they don't even see. And through his marketing, he's able to showcase that. And then next thing you know, these folks are scratching their head going, hmm, what else does this Mr. Scott Carson know that I don't? You know? And now he becomes a valuable asset to the industry, to the marketplace. And so I was listening To Jim Rohn, I'm an OG when it comes to personal.

Hey, man, Jim is awesome, man.

Yeah. So, you know, when I'm driving in a car and like, I want to go to the source, man, Tony and all these guys are all, they're all mentored from him, right? So, you know, he said there's a difference between the $4 an hour McDonald's worker and the $400 an hour service provider. Right? He said, you want to go and sweep floors, Anybody could do that. And that's why they're getting paid four bucks an hour. He said, but the folk that can, that can change or fix that bigger business problem, that's when the market says, you know, now I'm starting to sound like it a little bit.

There you go.

He rubs off on you really bad. Does Danny says, you know, you start, you start solving bigger problems, you're going to start cutting bigger checks and that is. Or people are going to start cutting bigger checks to you. And so if you want to, if you want to level up your game, if you want to level up your, your value and your worth, then you got to bring more value to the table. And that's what Scott's doing. And he's doing it really, really well. And that's why I wanted to have him on the show today. Because just in the 20 minutes alone that he dropped here, you know, there's so much, so much that you guys could apply very quickly to grow your personal brands.

So one of the things I did as well is I was, I would take speaking spots anywhere just to get practice, you know, practice my trade of speaking on stage, getting a chance as I was a better communicator, to get what I wanted to. I always ask for conservative criticism. If anybody said, oh, your presentation was great, I'm like, okay, what was wrong with it? You know, what things could I tweak? I don't need a yes man. You need to fix it this way to get better, to hone my skills. So I was speaking all across different places, whether it was 20 people or 10 people to 200 people. And you have to do that sometimes, but you gotta get the word out what you're doing. And then I've loved video from the get go because I always wanted to have something that I could say at once and it would, thousands of people would say it or see it instead of doing one on one all the time. And I think a lot of people get so used to that one on one conversation. And you only have so many hours in the day I'd rather do a video, get it out to 20,000 people and be able to do that a couple times and 80 and 100,000 versus only having 20 phone calls, you know.

Yeah, that's amazing.

And then another thing that it was a really big thing. You said it. Great. Quit worrying about the people that aren't going to help you. You know, like the P. Diddy post. I'm a big believer in what I call the 33% rule. 33% of your tribe or the people around you are going to love you because they know you, they trust you, they've got, they've known you, they're going to love you. But then you're going to have a third of your audience that you come in contact with that's just not going to love you. No matter what you do, they're going to hate you. They just have a dark hole for a soul. Okay? And then, so what we have to do is we have to quit focusing on those that dislike us because they're not going to help us no matter what. We're not going to be able to sell to them or work with them. Just forget about them and focus your energy on your 33% that you know and then the middle 33% that are on the, on the fence. And if you focus your energy on those, quit worrying about the ugly emails, ugly posts or the trolls out there, just F them, fuck them because they're not paying your bills anyway, okay? And just focus on your 66 and you'll be a lot happier that way. And eventually over time, you're going to wear down that other 33%. They're going to start, well, maybe I really need to listen. Maybe I thought he or she was going to fail a lot sooner and they're still around and they're going to start hearing other people talk good about you and they'll finally, you know, you can knock them out of their head and they'll finally start coming over to you and start getting, oh yeah, I knew you back when, yeah, I knew when you were calling me an asshole back then. That's fine. But come on board. I'll take your check now. It's still green.

So one of the things that I want to stress to you guys is you want to repel the non believers. You just want to repel them. There's no, there's no, you actually want them to disappear, you know, and it's funny how, you know, you get those folks. When I, way back, I remember when I was first Starting out, you know, I would take any graphic design job I could freaking get, man, and I was horrible, and I had so many doors closed in my face. And when I started to pick up momentum in steam, man, it was amazing, you know, and you could see that it was so fluffy. And so they were so. They were so bullshit, you know, like, now you want to be friends. But I took the attitude just like you did, you know, because I'm only smiting my nose to save my face if I tell them to go screw, right? So I just said, hey, listen, they want to come, they want to talk now. Let's. Let's go. And, you know, I made a mint off of some of those guys. And you know what? We're still cool to this day. So, you know, you're going to get the haters, but, you know, really understanding your audience and understanding the different percentages, like, the different awareness and the different stages of relationship that they're in. You mentioned upon that. And, like, I could do a whole nother show on just that alone. But, you know, what really impresses me about you, Scott, is that you're extremely intuitive with who it is that you're serving. And if there's anything that gets. If there's the biggest takeaway or if there's anything that you get out of this episode is you guys have to get intuitive with your audience. I cannot stress that enough, because it will affect everything else when it comes to building your personal brand.

Mm. I could not say it any better than that. And a lot of people like, well, how do you identify what your audience is wanting? You ask them. You know, it's as simple as that. I do surveys all the time or ask questions. What would you like for me to talk about? And they'll give me 28 topics. I'm like, okay, there's my topics for the next five weeks or four weeks.

I do an Ask me anything Monday. And I get tons of questions. I get tons of DMs, and it's just, you know, what it. They do the work for me. You know, they do the work for me, and you just put that out there, and eventually that gets shared. And, you know, you hear me talk about this a lot lately, but you want to market with your audience. You don't want to market at them. You can bring on, you know, a hot client that you just, you know, signed or, you know, you want to market their wins, and you want to market their successes and use them. I learned that from Russell Brunson and Liz Benny. I mean, Liz Benny was crushing it a few years ago. I'm sure she still is, but we lost contact. But, you know, when Liz Benny was hot, you know, from taking her life from zero to hero, you know, Russell Brunson used her case study for two and a half years. You know, he's probably still using her, you know, and so I want to encourage that too, because when, when people do that and you start showcasing that, you start sharing their wins and sharing their successes that just imagine somebody did that to you. Like, how would that make you feel? Right? So, you know, Scott, man, you're doing a lot of things right, man. It's no surprise you know, where you're at right now. So what's, what's 2019 look like for you? What do you got? What do you got in your scope?

Well, we've got. Our podcast is doing well, the no Closer Show. So that's Rock and Rollin. We just had a new app that we're working on to help identify and network with our clients. Even better. We're in the beta stage of that. It just came into my phone today. We're working on that. One of the things that we did this last year really, really well is we leveraged LinkedIn to connect with people. If you're not on LinkedIn, I think you need to be. I'll give you an example. I raised my connections on LinkedIn from 6,000 to 14,000 this year.

Wow.

By doing one thing going on. And I said, who am I? Who's a client that I helped with? You know, we talked about it on my avatar. I'm like, old. Real estate investors are our big clients. Okay, great. So I just typed in a real estate investor and it pulled up 150 or half a million. Like, okay, who am I not connected to already? And it gave me a list. And so like I'm sitting at home watching TV on my phone, just going, connect, connect, connect, connect, connect, connect, connect. Because I say real estate investor, lo and behold, a year goes by. We've got add 88,000 new connections.

See, that's compound. That's compounding.

But most people don't know that you can export your connections and that gives you their first name, last name, and email export their connections. I can add on my database and drop them an email. But more importantly, I took those emails uploaded to Facebook as well. Create audience, custom audience to market to them on a regular basis with video. So they're getting more information and that's led to increase in our classes, stuff like that. So we're leveraging some of those really cool, really cheap tools more effective this year, 2019. We're excited that our market is going through a little bit of a change because the values are going up. We expect a downturn to take place sometime this next year.

Yeah. Every one of these.

Yeah. It's got to go down. It can't keep going up. With everything going on, I'm a big believer that we're going to see another shakeup in the economy in 2019. So we're prepping. We're reaching out to investors and IRA investors and pulling lists and using those same tools, connect with people on LinkedIn or connect with them on Facebook to market to them effectively so that when things do hit the fan again, we can just swoop in and buy exponentially more than we did in the last 10 years.

Yeah. So, guys, listen to what he just said. I want to give you the overall. The overall key point there is Scott is so proactive. He is so. He ain't waiting for this downturn to happen. This guy's 14 plays ahead. Right. And so are you playing offense? Are you playing defense? Right. That's. That's what I want to get you guys to start thinking. When I feel like I've been playing offense this past six months, and it feels so invigorating and so powerful. Like, and even just the past couple days, like, I'm just coming off of one of my mentor meetings with. Yeah. The guy that I chose as my mentor this year. And, you know, when I get off those meetings, I'm hot. You know, I'm hot off the press, and I just go. And so a lot of these. So it's. You're going to accomplish way more when you're. When you're playing offense than playing defense. And so we got to wrap this up, dude. But I could talk to you for hours. I can talk to you for hours. Well, we're cut from the same cloth, dude.

We are, brother. Well, that's why it was so great having you on national social media day June 30th as one of the 27 of the speakers at 27 Hours Straight. We're going to do same thing again this year, but not 27 hours straight. We'll do it like 12 hours straight.

He's like, I want my sleep this time.

A lot of Red Bull and black coffee, I'll tell you that.

Oh, man, you were so juped up, man. I was like, man, this guy. This is a good time over there. But it was. It was a lot of fun. And I really appreciate you for reaching out and asking me to come on. I mean, I was honored to be part of that. And I got a little choked up there and.

Great. You were. You laid it out. Which was which. Not enough people do that these days. Yeah, that's. That's the thing is if you're real, people will see that. There's enough people blowing smoke. They're just wasting people's time. They're out to make it a buck right now. And I'm big believer if you in the long play, this is a marathon, not a sprint. You'll have better client relationships, you have better client journey, as we like to say. And you create your own, as I like to say, our own note family. Because you give and give and give and then. And they give back as well. And it's a really great win. Win relationships.

Yeah. It's just the patience is key. Not everything is when you're building your personal brand, Guys, you know, there's going to be a lot of. There's going to be a lot of downtime. There's. I mean, I shouldn't say downtime, but a lot of. A lot of mistakes, a lot of triplets, a lot of like, why am I doing this? A lot of imposter syndrome. And the only thing that I can tell you when you're going through that, because I went through that beginning of this year, you all know, and I just kept telling myself that this storm shall pass, this is temporary. And by May, I started doing, you know, high five and six figure months. And that is something that I'll never forget had. I kept feeling sorry for myself and kept playing the victim and kept pointing fingers or it wasn't going to get me anywhere. So I needed to just understand that this was temporary and that the storm was going to pass. And so have that in your head when you start to go through some of the mud and know that you're going to get through it, it's going to blow over and you're going to see the light again, you're going to see the sun again, and you're going to be on top again, you know. You know, nobody goes undefeated. You know, honestly, I'm a true believer that, you know, there's always that one L or you're gonna go through a series of L. Look at my New York Giants, man. You know, But I still love them. I still love them. I still got their back, right? So, you know, that's what I want to end this show on. But before I go, I do Want to ask Scott? I like to ask my guests this one question. You know, when it comes to personal branding, you know what would be one big takeaway or I should say one tip that you could leave our listeners with before you jet.

Don't be afraid to be you. Be you. Don't try to reinvent somebody else's will. Be you. I'm a big guy. I've always been a big guy. Ex football player. I'm not afraid to be me. I got to the point where I got to be. I was like, I don't like wearing suits, but I'll put on a vest. So I went out and had custom vest design with my bright green, you know, color. And so I make the joke from stage. Yes, it's me. You may think of me as the big green giant. Ho, ho, ho. We close notes.

And on that note, guys, we are gonna wrap this show up. I could not end the show any better. Dude. That was amazing. Now every time I see the golly goo Giant, I'm gonna think of you.

I just branded it right in your ass there, bud.

Oh, man, Scott, what a pleasure, dude. Thanks for reaching out and, and, and, and, and coming on the show. What a. What a. What a great 40 minutes, man.

Hey, man, looking forward to having you on ours, man. Get it scheduled. Let's get you on here, man.

We're gonna do that right after this show. So, guys, real quick, before I jet, hope you got some value out of this episode. I hope you got some. Some entertainment out of it as much as I did. Real quick, before you jet, if you haven't written a review over there on itunes yet, I ask that you go over there and do that real quick for me. I appreciate that in advance, and I thank you in advance. That's the fuel that really drives this passion behind me, and I want to be able to provide as much value as I possibly can. And those reviews really make a difference. So if you could go over there right now, if you haven't subscribed to the show yet, go hit that little subscribe button over there, that little purple thing, and I will continue. And I am committed to bring you as much value as I possibly can to helping you build your personal brand, to help you create that influence and impact in your marketplace. So have an amazing day, guys, and I'll catch you on the next episode later. You've been listening to the Brand Doctor podcast with Henry Kaminski Jr. To get your podcast appointment with the doctor, visit brand audit@www.uniquedesigns. net.