#207 - Budgeting for 2022 Rollercoaster

28 Jan 2026 · 36 min
Episode

28 Jan 2026 · 36 min

0:00

Episode 207 of the Independent Dealer Podcast (hosts Luke Godwin and Jeff Watson) walks dealers through a downloadable budgeting/forecasting spreadsheet and explains how to build monthly sales and expense forecasts for 2022. The hosts define key line items (total sales/out-the-door price, COGS including recon/transport/detail, wholesale gains/losses, other income), separate expenses into variable (direct), personnel, and fixed buckets, and offer practical benchmarks and planning tips. Notable takeaways: target ~40% gross margin, target ~20–23% net operating income, and a rule-of-thumb of roughly $1,000 per car for each of variable, personnel, and fixed expenses (implying ~ $3,000 gross per car to cover costs); they also discuss buy-here-pay-here vs retail/subprime differences, finance/interest income, bad-debt/repo impacts, reserve pools, and reinsurance as a way to retain ancillary income.

Questions this episode answers

Approximately 40% gross profit margin.

Around 20% (hosts reference ~23% as a benchmark in places).

$1,000 variable (direct) + $1,000 personnel + $1,000 fixed ≈ $3,000 gross per car to cover costs.

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