#38 - Monday Minute - Digital Dealer 2019 Vendor Highlights

Thank you for joining us on this Monday minute. Hope you guys are looking forward to an amazing week. I'm going to share with you a couple of vendors that I met at Digital Dealer 2019. These are three that stood out to me as either new or unique. I got a 60 second elevator pitch from them. I hope you enjoy it. Okay, here we are with Ed of Webbuy. Ed, tell us, how are the independent used car dealers? How are we going to use your product? A little bit about what it is. Give me your 60 second elevator pitch.

Weby is an end to buying solution for your consumers on your website. So a lot of you guys are going to have smaller websites with maybe some calls to action. You're probably not paying for a credit tool. You're probably not, you don't have a trade tool on there. So this is your all in one of all of those things for you. Does that make sense? Now if the consumer goes in there and they start going down the steps, this will allow them to go all the way to the end of the, of the sale. Okay. Why would you stop them once they started? Now a lot of people, they're not going to stop. They're not going to go all the way through. They're going to stop, but you're going to know where they stopped. And now you're going to be able to opportunity to meet them at that, at that juncture, speed up the process and look intelligent.

Right.

And make a happy customer and hopefully make more money by providing them a different experience. Then it's not about the price. That's what I think how the Webby can help the independent dealer.

Awesome. Awesome, Ed, thank you so much for your time. You guys, if you want to check it out, check out the show notes. We'll have a link to their website. Okay, guys, here I am with Ryan of Goobagoo.

That's right.

Ryan, tell us, why does an independent used car dealer. How are we going to use your service?

Yeah, absolutely. So Goobagoo is a messaging platform that connects your customers with your dealership through many channels. Live chat, sms, Facebook Marketplace and Google My business, among others. Right. So how you're going to use us is customers are going to come to your website. We're going to engage them based on the behavior on their website, on your website. And they're going to be able to start a chat. We're going to get them into a chat and we're going to convert more leads for your dealership off those customers. In addition, especially with independent and used vehicles, Facebook Marketplace Become a huge channel. We take all your inventory, post it to Marketplace, handle all the inbound inquiries coming in, book appointments, fire it into your CRM. Those customers show up and buy cars.

So if I understand, I'm going to put this in my own language and you can help me out here. You guys are a BDC of sorts, but you are hyped up with Insights technology that says I can take a shopper who's on your website and based off what he clicks on, I know his intent, I can score him. Right. I think that's part of your thing. And I can then route him, communicate with him and route him into your guys CRM based off this fostering that I've done of the lead to make him a more interested buyer. Is that kind of a summary?

Yeah, absolutely. So I mean customers are on your website, they have questions and we're there 247 as I mean we don't think of it as an outsourced bdc, but I think that's one way that you can frame it. We use a combination of AI. Once they get into the chat in a human element to qualify the customer, put them into a vehicle that fits their needs. We have inventory integration so we can actually look up your inventory in our system, push it through to the customer and land them on a vehicle and ultimately improve the show rate of that customer coming into the store. In addition, we do have new retailing tools where they can actually build a deal on those vehicles. So see what a payment's gonna actually look like. A real payment value, a trade in that they may have and purchase any protection that you might have on the vehicle like F and I and submit a full credit application right to your store.

Man, you guys do a lot of stuff.

We do a lot of stuff, yeah.

That's awesome. Okay, Ryan, if you guys want more information on Goobagoo, their website links will be in the show notes. Okay, here we are with Tina of Car Saver at Walmart. Tina, tell us what you do. Why do independent dealers need your service?

Well great, I'm glad to explain this to you. We can promote your inventory on walmart.com we set exclusive one to one appointments for our customers, therefore making the closing ratio very high. There is no larger audience than Walmart. They are the number one retailer. Your inventory not only goes on Walmart.com, it now goes on the Walmart phone app. We are also their Walmart associate vehicle purchase program reaching 1.5 million highly qualified employees of Walmart that see our program right on their back end benefits portal every single day when they go to use their time card. That being said we want this to be them to be treated as VIPs. Also included with every new and pre owned. If you're a pre owned independent dealer is included a lifetime powertrain protection at no cost to the consumer. As long as at the time of sale your pre owned has under 100,000 miles the customer will get it on the most expensive items the engine, transmission and drivetrain for unlimited time and limited mileage. So that truly what's driving sales. Because if a customer is searching online and they see one vehicle with a warranty lifetime and one without, which one do you typically think they want to buy? Typically they want the one with a lifetime warranty. So there's huge advantages of being on our program. There is no large audience and as long as you have a service department and you have at least 75 cars in inventory and you're willing to give us some qualified program certified express managers to handle these very hot appointments, we can help you sell more cars with our audience.

This is a really cool deal guys. I spent some time with Tina yesterday. We talked about it. You are using their program to get your inventory on walmart.com bottom line. That's insane. It's incredible. If you need more information, look up tinacarsaver.com we'll put a link in the not.