The document is the curriculum vitae of Sergio Smirnoff, a San Francisco‑based product design leader with 12+ years of experience creating AI‑powered consumer experiences across mobile, web, and connected platforms. It opens with a concise professional summary highlighting his expertise in designing intuitive discovery mechanisms that drive engagement and feature adoption for global audiences. Contact information (email, phone, location, LinkedIn, portfolio) follows. The experience section details senior roles: Head of Design at PlusPlus (AI learning experiences for 75k+ enterprise users, AI Product Manager agent, onboarding for 600 engineers, 10% usage lift); Founder/Head of Product at RedLines (consumer networking app, proximity‑based contact exchange, AI matching system, validated by LinkedIn and Apple); Product Designer at GameCommerce (record‑breaking consumer gaming campaigns for brands like Dunkin' Donuts, Amazon, Hennessy, Marvel, with high engagement metrics); Design Manager at e‑moebius (led a team of four, delivered multi‑industry projects including a theme‑park visitor experience); Visual Designer at Apple LATAM (marketing materials and AppleNet Magazine). The CV lists awards (Plug&Play Hottest Company 2018, UADE Teaching Award 2009‑2016), speaking engagements (PlusPlus Keynote 2024, BeCuz 2017, LATAM Design Encounter 2015‑2017), interview appearances, and publications (Design Intelligence for the Future of Learning 2017, Way of the Sign 2014). A comprehensive skills inventory covers product strategy, design thinking, gamification, research, UI/UX, prototyping, motion design, visual design, and more, complemented by soft skills such as communication, storytelling, and cross‑cultural collaboration. Teaching experience at UADE includes curriculum design for over 1,000 students. Leadership roles include mentorship at Plug and Play, Singularity University, and TechCode Accelerator, as well as community coaching. Languages (English, Spanish, French) and education (Stanford Innovation & Entrepreneurship 2020, BFA Visual Communication Design UNLP 2006) round out the profile.
Topics
AI‑Powered Consumer Experience Leadership at PlusPlus
Head of Design role overseeing AI learning experiences for enterprise clients, creation of an AI Product Manager agent, and onboarding workflows that drove measurable usage and renewal growth.
Founding Vision and Product Innovation of RedLines App
Co‑founder and Head of Product built a proximity‑based digital business‑card platform, introduced AI‑driven identity matching, and achieved validation from LinkedIn and Apple.
High‑Impact Consumer Gaming Design at GameCommerce
Product Designer delivered record‑breaking brand campaigns (Dunkin' Donut Pop, Hennessy Canelo Challenge, Amazon Holiday Game) with notable engagement metrics and loyalty‑building mechanics.
Design Management and Multi‑Industry Projects at e‑moebius
Promoted to Design Manager, led a four‑person team across consumer branding, visual identity, and large‑scale experiences such as a theme‑park wayfinding system.
Visual Design for Apple LATAM Market
Created consumer‑facing marketing assets and AppleNet Magazine content, adapting global brand standards to resonate within Latin American audiences.
Thought Leadership: Awards, Speaking, and Publications
Recognition includes Plug&Play Hottest Company 2018, UADE Teaching Award, keynote at PlusPlus 2024, and publications on design intelligence and visual communication.
Core Design and Product Skill Portfolio
Comprehensive list of hard skills spanning product strategy, design thinking, gamification, research, UI/UX, prototyping, motion design, and visual design.
Teaching, Mentoring, and Accelerator Involvement
Adjunct professor at UADE designing curricula for 1,000+ students, mentor for Plug and Play, Singularity University, and TechCode Accelerator, plus community volleyball coaching.