The document is a comprehensive curriculum vitae for Sergio Smirnoff, a product design leader specializing in AI/ML‑driven enterprise B2B SaaS solutions. It opens with a concise professional summary highlighting his 12+ years of experience in designing intuitive onboarding, learning experiences, and complex workflows that accelerate AI adoption. Contact information, portfolio links, and location are provided. The bulk of the CV details his work history across multiple companies, each entry emphasizing measurable impact (e.g., $1M+ annual renewals at PlusPlus, 70% reduction in ML experiment time at SambaNova, 100% onboarding completion for Salesforce engineers). Roles span Head of Design, Senior Principal AI Product Designer, senior UX/UI designer, founder, product designer, co‑founder, design manager, and visual designer at notable firms such as PlusPlus, SambaNova Systems, US Bank, RedLines App, GameCommerce, Hoogste, e‑moebius, and Apple. The CV enumerates core competencies (AI/ML product design, design systems, cross‑functional leadership, prototyping, 0→1 product design), a detailed toolset (Figma, Claude AI‑assisted workflow, Framer, Adobe suite), awards, speaking engagements, interview features, publications, teaching experience at UADE, language proficiencies, leadership/mentoring activities, and formal education (Stanford Innovation & Entrepreneurship, BFA in Visual Communication Design from UNLP). The overall narrative positions Smirnoff as a results‑oriented design executive with a proven track record of building design systems, launching AI‑centric products, and driving enterprise adoption through data‑backed, user‑focused solutions.
Topics
Professional Summary & Core Expertise
A brief overview presenting Smirnoff as a product design leader focused on AI/ML products, enterprise SaaS adoption, and complex workflow design.
PlusPlus – Head of Design: Scaling AI Adoption for 75k+ Enterprise Users
Leadership of AI onboarding, Claude‑powered Product Manager AI agent, and measurable renewal revenue; impact on Salesforce engineer onboarding and cross‑functional design process establishment.
SambaNova Systems – Sr. Principal AI Product Designer: Building SambaStudio 0→1
First designer role, creation of a no‑code ML platform, comprehensive Figma design system, AI demo suite, and estimated 70%+ reduction in experiment time.
US Bank – Senior UX/UI Designer: Language Transition & Accessibility Leadership
Design of the first language‑transition UX in US retail banking, navigation of legal and accessibility constraints, achieving author‑level A11Y certification.
RedLines App – Founder & Head of Product: AI‑Powered Networking Platform
Co‑founded and shipped an AI‑driven business‑card replacement in 5 weeks, defined B2B SaaS enterprise layer, and pitched to investors and competitions.
GameCommerce (Quest) – Product Designer: Branded Mobile Gaming Experiences
Art‑directed mobile games for Fortune 500 brands, created a custom mobile keyboard for Hennessy, and delivered high‑engagement campaigns.