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In this short advisory monologue, Shafiq Hirani CCIM emphasizes that property owners should prioritize cleaning up their financial records and rent roll before spending money on cosmetic renovations such as painting the lobby or updating the entryway. He explains that analysts use the rent roll and the owner's books as the primary basis for pricing a property, spending weeks reviewing these documents, whereas visual upgrades only catch a buyer’s brief attention. Hirani argues that 90 days of clean books is more valuable than $90,000 of renovations, urging owners to fix the financial file first and then consider aesthetic improvements if needed.

Chapters

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