Making the Business Case for ERGs

14 Aug 2024 · 1 min

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In this segment of the video, Sharitta Marshall explains her strategy for convincing corporations to support Employee Resource Groups (ERGs). She emphasizes that the most effective approach is to present ERGs through a business‑oriented lens, highlighting how they can increase shareholder value, boost revenue, drive innovation, improve productivity, and lower talent acquisition costs. Recognizing that corporations operate within a capitalist framework, she argues that moral or ethical appeals alone are insufficient; instead, she tailors her pitch to show tangible financial and operational benefits that align with corporate goals.

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always come from the perspective of showing organizations what's in it for them, how they win, how they can keep their shareholders happy, how they can make more money, how they can be more innovative and productive and grow and reduce talent acquisition costs. That is always how I present it because we live in a capitalist society. I am dealing with corporations that are capitalists. I wish I could go in and say, this is the right thing to do, just do it. And they would be like, yeah, we will. If that was the case, they would have, but they have not. So I have to come in from that lens