Shereene IdrissBoard Certified Derm, Founder and Chief Nerd

Building the PillowtalkDerm Community & Dr. Idriss Skincare on YouTube #podcast #marketing #startup

27 Mar 2026 · 1 min

Watch on YouTube

0:30

In this YouTube video, dermatologist and content creator Shereene Idriss, joined by collaborator Lauren, takes viewers behind the scenes at YouTube headquarters in San Francisco to showcase what it’s like to build the Pillow Talk Derm brand. She reflects on nearly eight years of work, over 2,000 videos, and a community of about 1.6 million subscribers. The video blends a personal narrative of the brand’s highs and challenges with concrete, actionable advice for other creators—what strategies have succeeded, what pitfalls to avoid—and offers her candid perspective on the future direction of social media platforms.

Chapters

After almost 8 years, 2,000+ videos, and nearly 1.6 million skin nerds on YouTube, I found myself at the YouTube headquarters in San Francisco. This is Lauren, and today we're filming something super fun and honestly a little surreal— a behind-the-scenes look at what it's actually like to be building this brand here with all of you, our Pillow Talk Derm community. The highs, the chaos, all of it. And I'm sharing real practical tips for creators, what has actually worked for me, what I would absolutely skip, and my honest take on where social is headed. So excited for you guys to check it out. It's up now on YouTube.