Shereene Idriss recommends leaving active cleansers on your skin for 30 seconds to 2 minutes, like a mask, then rinsing. Use this method 4 to 5 times a week, not nightly, to avoid stripping or irritating oily, acne-prone skin.
When you're talking about using a facial cleanser on your face, you want to use one with an active if you are oily or acne prone or if you have rosacea and have a lot of sebaceous filaments. But when you're using a cleanser with an active, you don't just wash your face and wash it off because that is literally pissing money down the drain. A quick hack for you guys using an active cleanser cleanser with an active ingredient is to use the cleanser like a face mask. Let it sit on your face for several minutes before washing it off. See how long it can push it, anywhere from 30 seconds to up to two minutes. Try to be careful going past two minutes because sometimes it can be a little bit stripping and irritating. And don't try to do this every single night. Do it four to five times a week on a weekly basis in order to reap the full potential of the benefits. Let me know if you guys have any questions below because basic cleansers are very different than active cleansers and active cleansers deserve more FaceTime with your skin.
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