Shereene IdrissBoard Certified Derm, Founder and Chief Nerd

Dr. Idriss is on TYB!

18 Mar 2026 · 1 min

Watch on YouTube

0:54

In this short YouTube segment, Dr. Shereene Idriss answers a viewer’s question about why to join the TYB platform. She begins with a clear disclosure that she is not sponsored, holds no shares, and is simply an enthusiastic user. Idriss then outlines the fundamental problem with traditional loyalty programs—points are earned only by spending money, making them transactional. She contrasts this with TYB’s community‑driven approach, where users earn points (which convert to cash) by actively engaging with brands—participating in challenges, leaving reviews, and generally showing obsession with the brand. Idriss emphasizes that this model restores the social, connective intent of early social media, allowing users to be rewarded for genuine brand interaction rather than purchases. The segment’s purpose is to inform viewers of TYB’s unique value proposition and to encourage participation based on community engagement.

Chapters

Why should you join TYB? This question just came in and it's a really good question. Again, I am not sponsored by this company, I'm not their brand ambassador, I have no shares, nothing. I just discovered it, I got obsessed, and I wanted to pass it along. So loyalty points, right? Dr. Eaters has loyalty points, you have NerdPoints, Amex has loyalty points, Whole Foods has loyalty points. But guess what they all have in common? You have to spend money to get the points. That's generally how loyalty points work, it's a transactional thing. TYB is community-driven, so you just have to be obsessed with the brand to win. How are you obsessed? You engage with the brand, you partake in a challenge or a you leave a review and you get points, and those points become cash. And for me, that was really exciting because for a while I've been feeling like everything seems so transactional, especially on social, which originally started as social. And I wanted to find something for the brand where people can actually connect and you win for connecting because you're obsessed. So that is the difference between TYB and traditional loyalty points.