Dr. Shereene Idriss talks about building a personal brand on YouTube by staying consistent and authentic. She brings her full self to the work: dermatologist, mother, entrepreneur, brand owner, and practitioner all at once.
From my kids to my life to my brand to entrepreneurship, I do think it becomes a much more layered conversation and one that's much more interesting over time because we're all evolving. Headed now to YouTube. Very exciting. I'll see you guys later. Ready? Time is the boss. Hi! Hi! Here's our super nerd. We are— well, there's no logo. You wouldn't believe me, but they're at YouTube. You were one of the pioneers of YouTube shopping. For me, it's about just showing up as consistently as humanly possible. And not being swayed by trends or money or sponsorships. At the end of the day, you only have yourself and people are going to be subscribed to you and your thoughts and how you're teaching and how you're bringing it about. Not just your credentials. Yes, I am a dermatologist, but I'm also a person who loves skincare beyond just dermatology. And I'm also a mother of two and I'm also a brand owner. So I guess that makes me an entrepreneur. And I also run my own practice. It does. You know, you realize, wait, I actually fit all of these different elements as well. So why am I just talking about it in one light when I I could bring in various perspectives into it.
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