Shereene IdrissBoard Certified Derm, Founder and Chief Nerd

KBeauty Sunscreen in the US? #shorts

14 Aug 2024 · 1 min

Watch on YouTube

0:44

A single-speaker YouTube short explaining that K‑Beauty sunscreens now sold at Ulta in the U.S. use FDA‑approved (U.S.) sunscreen filters, so products marketed as K‑Beauty in the U.S. contain the same active filters as domestic sunscreens. The speaker warns viewers not to be misled by K‑Beauty marketing claims, notes they are not being paid to promote the product, and invites questions in the comments.

Chapters

So K Beauty has arrived in the US it is now at Ulta. I'm not promoted by any products or anything. Interestingly, their sunscreen has been all the rage and it's sold out. This guy right here for $18. I don't want you guys to be fooled by marketing K Beauty sunscreens doesn't mean you're getting Korean filters in the U.S. the filters in the U.S. are the ones that you are classically used to because they're the only ones that are FDA approved and Ulta is not going to risk getting sued by selling a non FDA approved sunscreen to you guys. So this sunscreen by this brand, although a K Beauty brand is actually US Proof filters. So they're no different than the filters that you're used to in the chemical sunscreens that we already have in the US if the point of differentiation is it's a K Beauty sunscreen, they're better not this one because they're made for U.S. standards. Let me know if you guys have any questions below.