Shereene IdrissBoard Certified Derm, Founder and Chief Nerd

Kids at Sephora Part 1 #shorts

5 Mar 2024 · 1 min

Watch on YouTube

0:59

A short YouTube video by dermatologist Shereene Idriss discussing children’s skincare behaviors at Sephora. The speaker (age 39, parent of a 4- and 6-year-old) praises young children’s sunscreen use as positive, but criticizes preteens and teens (roughly 10–15) seeking anti‑aging products, arguing they haven’t begun aging or living and that this trend is problematic for brands and youth culture.

Chapters

Kids at Sephora from a Derm's perspective. I'm 39 years old. I have two little ones, four and six. And it's a loaded question because there is some good, but there's obviously a lot of bad. The good is at least they give a shit. The fact that my 6 year old wears sunscreen and I kid you not, better than me, kind of makes me envious a little bit of her because my mom wanted me to burn so I could get some color. I know my kid is going to be better off because she cares and she understands the value and the importance of using sunscreen to protect her skin. But the bad is. Whoa, whoa, whoa, whoa, whoa. We have our whole lives to be old. And the problem is when the 10, 12, 15 year olds are heading into Sephora looking for anti aging skin care. If they're going to Sephora looking to be proactive to protect their skin or to learn how to clean their skin, great Sephora drugstore, it doesn't really matter. But if they're going into Sephora looking to prevent life and the aging process, that's the problem because they haven't even started aging or living and the onus is on, not just the brand.