A first-person YouTube short by Shereene Idriss describing an invited visit to Living Proof's Boston headquarters. The speaker recounts receiving a professional blowout at the brand’s testing salon, touring the in-house lab and Education Academy, praising the company’s culture and people, and calling the visit a ‘‘full-circle’’ and inspirational moment for her own brand aspirations.
Chapters
Living Proof invited me to their headquarters in Boston. And what a full circle moment. 20 years ago. I lived here throughout a year of research and I lived through some of the hardest financial times of my life. So when Living Proof, a company based out of Boston, found me on YouTube because I was talking about one of their products and chose to invite me, I was intrigued because of where they were based from. But I eventually accepted the invitation because they proved to be some of the nicest and most genuine people I have ever come across in the beauty industry. Not only in the way that they treated me, but also my team. So truthfully, I wanted to come here to see what one day doctor Eaters can become because they have become an inspiration company to me throughout my stay. I got a professional blowout at their testing salon, a tour of their lab with their head chemist, where they formulate everything in house and get direct feedback from people getting blowouts in real time. Education Academy is exactly what I hope for my brand and to see it in action just got me all the more excited. Thank you Living Proof, for inviting me and for setting the standards so high and showing me what I aspire can become a reality.
