To build a seven-figure business, stop selling cheap products. Target problems that generate six-figure outcomes for clients, then charge ten percent of that result. A $100k client outcome means you charge $10k. Bigger problems justify bigger prices.
My experience has shown that men and women who want to have impact through their work should be building a 7-figure, at minimum, a 7-figure business in order to have that level of impact. It's very difficult, Veronica, for a solopreneur, someone starting out, whether they are, you know, were employees and now have become solopreneurs and they want to start their own thing. It's very difficult to do that in the low-ticket world from, from out of the gate. That's why we don't, and that's why I go on stages to talk about this, because you really need to be thinking about having a higher, an offer that is actually valued at the, to the level of the result that it's intended to generate. And then you want to be thinking about a 10x ROI. So for example, if you are solving a 6-figure problem or a 6-figure equivalent problem, think $100,000 or $250,000 result. For your client, then you would charge $10,000 or $25,000 for that. You're helping them get a 10x return on investment in that case, right? You want to be solving big problems. The bigger problem you can solve, the more you can charge for it. But they— the client still benefits by getting 10 times more result than what they've invested.
From 'agreeable' to 'ruthless mentor' to 'strategic sparring partner' #substack #shorts
