
In this live workshop, the host (Kedeisha Bryan) conducts real‑time audits of LinkedIn profiles and data‑analytics portfolios submitted by participants. The session opens with informal greetings and a roll‑call of attendees, then moves into a step‑by‑step critique of key LinkedIn components: the banner (or background image), profile photo, headline, About section, experience bullets, featured projects, and activity signals. The host repeatedly emphasizes that the banner should "amplify your brand" and demonstrates how to create a clean, brand‑focused banner in Canva, including font, spacing, and color choices. For the profile photo, the advice is to use a professional, front‑facing headshot rather than a stylized “red‑carpet” pose. The About section is framed as an elevator pitch that should highlight years of experience, domain expertise, and quantifiable impact, avoiding language that positions the user as an entry‑level candidate. Experience entries should be copied from the resume, include metrics (e.g., percentages, revenue impact), and be formatted as concise bullet points. The workshop then shifts to portfolio reviews, where the host evaluates submitted Tableau dashboards and Excel‑based projects. The main critique points are: dashboards must tell a coherent story with clear titles, KPIs, and layout; avoid cluttered canvases of isolated charts; differentiate between practice projects and showcase projects; and ensure projects are presented in a hierarchy with the strongest work first. The host also advises on using Substack or blogs to demonstrate ongoing learning for recent graduates. Throughout, the host stresses the importance of consistent activity (posts, comments) and proper privacy settings (public profile photo) to signal engagement to recruiters. Submission instructions are reiterated: participants must submit their LinkedIn URLs or portfolio links via a Google Form posted in the YouTube comments. The session concludes with a reminder of the next live review, encouragement to implement the feedback, and a plug for a related YouTube video about avoiding entry‑level positioning. Overall, the content blends conversational banter with instructional, hands‑on guidance, offering concrete, actionable recommendations for data analysts seeking to improve their professional branding and portfolio presentation.
Chapters
Um, are we live? Let's see. I'm not seeing— oh, can— who can hear me? If you can hear me, post something in the chat. Y'all can hear me? Please let me know. All right, Kevin's in the house. Where is everyone calling from? Where's everyone? Where's everyone chatting from? I'm hailing from. The great state of Alabama. Where's everyone? Where's the post where everyone's calling from? Where's everyone chatting from? Where, where are we representing? Where's everyone from? We got people coming in. As you can see, the cat's in the background sleeping. The other cat over here too sleeping. South Bend, pretty sure that's Indiana. Houston's in the house. Okay, Houston's in the house. South Bend. Okay, yep, never been to Texas yet, but should be going there at some point. Listen, who's ready for some reviews today? Atlanta's in the house. I will be in Atlanta this year in December. Memphis is in the house. Okay. All right. All right. I have not seen anyone from any other countries. All right. Is it all? It's all US party today. Okay, we usually got, you know, we're usually worldwide. I guess we're just nationwide today. That's fun. Okay, who's ready for some reviews? Who's ready for some reviews? I didn't do much promotion for this one this time, but we still got a bunch. Wait till hurricane season passes. In Houston? Oh, I didn't know y'all really dealt with the hurricanes over there. Okay, well then never mind, I ain't going over there. Well, there's tornadoes here, so I don't know. I feel like I guess every place has its— has something. There's tornadoes here, which I found odd because I'm like, oh, I thought, you know, this area of Alabama will be similar to Atlanta because I don't think Atlanta has tornadoes. I've never— I've never experienced tornadoes before. Um, so, okay. All right, all right. I hope everyone's having a great, uh, Friday. We're gonna get some good old reviews going. Um, June to November. Oh, that's too long. That's too long. All right, so most people wanted a LinkedIn. Let's see, maybe we'll start with the LinkedIn review today. Start with LinkedIn review. I like to do these kind of say kind of raw, but I like to give my raw like first look opinion. I don't want to be reviewing too much because it's best to get the initial. thoughts or the initial idea. Um, all right, I hope for those who were here last week, I hope folks took notes and implemented changes to y'all's LinkedIn portfolios. I hope so. Um, okay, let's see. Let's see, um, let's go with Nope, nope, nope, nope, nope, nope, nope, nope, nope, nope. All right, we got one, and let's share the screen. All right, Connecticut's in the building. Nice. I've been to Connecticut before. All right, I'm gonna share my screen in a minute. Okay, starting off with a LinkedIn review. Okay, if anyone was here last week, you should kind of have an idea of probably what I'm going to start off and say. Let me— I'm going to scroll in a bit. So the very first, you know, our very first you know, introduction or first, you know, um, first impression is whatever we see before scrolling down, right? And so, and remember, right, on average people take about 15 seconds to look on your LinkedIn page, right? And who remembers what half of that— about half of that is spent on one area. Does anybody remember Does anybody remember, out of the 15 seconds on average that people spend on LinkedIn profiles, where does half of it— what is that one area where half of it is spent on single-handedly? Does anybody remember from last week? If anyone was here from last week, who remembers where 7 seconds is spent? On our profiles? Who remembers? Or who wants to guess if you weren't here? Who wants to guess? 15 seconds we— people spend on average, but— and half of that is on one specific part, one specific area. Header picture. You're getting warm if you're saying header meaning like, well, the headline. You're getting warm, but not quite. It is, it is, it is up here though, but we spend about, you know, half of it. Yeah, Joakim got it, the banner. And I know on top you're, you're like, folks are like, what, the banner? You know, you're like, the banner, the banner. Look at all this. Look, think about it. Look at all this real estate. The banner takes up. And most of us does— we don't really take it seriously. Sometimes we'll just post, you know, we'll have either nothing there, you know, we'll use, you know, one of LinkedIn's, you know, you know, up, you know, templates. But your banner should amplify your brand. Your banner should amplify who you are and your brand, right? So avoid anything generic Right. So again, I like to use— so this week I want— I like to use a different, a different student of mine each week. Last time we used Hakeem, but this week we're gonna highlight Grace. So, you know, throughout this time we're gonna constantly, you know, reference, you know, a good profile. And look at Grace, when you talk about the banner, what's, what's the first— like, what are like the big start— stark differences between this banner than Lily's banner, right? Grace's banner amplifies her brand, right? It has her name, it says product data analyst, data-driven problem solver, improving products with user insights. That amplifies her brand. And then she has her email here, and then just a couple little things over here. But you know, that, that's not— it's not a lot of clutter, right? It amplifies her brand and it's simple. The thing like this It doesn't— it's generic. It doesn't amplify your brand. Like, it's just, you know, it's just like, uh, I don't know if anyone— I remember my very first laptop in college. It was an Ultrabook, and this was like over 10 years ago. I had it, you know, squished in between my like 2 textbooks, you know, my book bag, and then I opened it and the screen was like all messed up. Right? This kind of reminds me of that. But again, random story, but it doesn't amplify the brand. So very simple, simple, like one color background, name, target role, and then maybe like couple tools or skills that you're really good at. But your banner needs to amplify your brand. Things that are generic, any, any, any of the generic templates that LinkedIn has, just avoid it. Just go to Canva. Canva, Canva has everything. Canva has the banners. So again, banner needs to amplify your brand. It just shouldn't just be something random, right? How do you change the banner in Canva? Um, we'll, we'll, we'll do that for a little bit. Um, we'll go into that for a little bit, Jordan. One second. All right, so banner, right? We talked about the banner. Uh, all right, headshot profile. You know what my first thoughts when I'm looking at this? I don't know why it's giving like— it's giving red carpet pose. Y'all know what I'm talking about? Like red carpet pose, like a model red carpet pose. Um, when you talk about data professional I don't know if it— I'm not sure if it really aligns or hits. So I, I would, you know, in terms— I would, you know, want something, or I would kind of suggest something kind of— because this looks like, you know, a snippet of on the red carpet and you're just zoomed in. I would say that it's good that you got the face, um, the shoulder, chest, and everything, but just something like a regular, like, actually sit in front of a camera. and take like a, you know, a, a photo and actually like face— like it's just giving like red carpet pose. Glamour shot, Kevin. Yeah, glamour shot. That's what it's giving. It's giving glamour shot. It's giving like, you know, if this was, you know, um, talking about, you know, like, you know, like actors, like struggling actors and models or whatever, they have portfolios, right? It's very similar to what we're doing, but this, this, this is giving— this is for like you know, if I was like a modeling scout or acting scout, this would be perfect. But, you know, when it comes down to like a professional headshot for a data professional, I, I would say it's a little misaligned there. Um, okay, Lily, data professional, very simple, straight to the point. But it's always nice to have, right? You can say data professional, but it's good to have a little extra, right? It's good to have, you know, what you do, like a good positioning statement or kind of like a positioning statement, uncovering product insights and driving improvements for 150 million users, something like that. It's good to have that type of stuff. At bare minimum, you want to have like data professional. It's good to have like some sort of positioning statement. And then you can have, you know, the tools like, hey, DataStork, you Excel, SQL, Python, all that stuff. At minimum, that's pretty good just to get found or whatever, whenever recruiters search. But this is definitely— I would definitely say you can add more, right? You can definitely add more to it. All right, San Diego, nice, nice. All right, the About section. So our About section is basically like our elevator pitch, so to speak. Data-driven professional, decade of experience, Real estate industry, licensed real estate. See all this stuff right here? This, this gotta be— you gotta, you gotta say all that stuff here. Like, you got experience in real estate, uh, you know, put that, put that in here, con— you know, that needs to go up there, bro. So already underselling, already underselling. So far this profile is underselling, you know, the experience. Um, sales contracts, negotiations. Um, this is really good. This is, this is, you know, business type of, you know, type of language here. Um, transitioning to the data field. Um, recently completed. So this is what I always— I don't like this recently completed. Here's the thing, these, these, these certificates, they don't— to me, it's just, it's really positioning yourself as entry level. And when you have experience in real estate and you're leveraging that experience Right? We don't want to position ourselves as as entry level. And briefly, I just posted a video on YouTube today about that. Okay, go watch the video and you'll see what I'm talking about. But when you say like, hey, just recently completed you know the IBM certificate or you know the Google Data Analytics certificate, it just really comes off as entry level. What you can now if it's something like you know. You know, I have the AWS certificate, you know, the certifications where you have to like, you know, pay and it's more harder. That's fine. You can kind of list those there. But don't, don't, don't say this. When you say you're gaining hands-on, it's coming across like you're, you're still learning, right? You're, you're still learning. You're not necessarily ready to— you're still learning pretty much. Um, all right, uh, featured. Okay, I do like how you have your utilizing your feature. This is good. And let me see if you wanted your portfolio reviewed. Okay, you wanted your portfolio reviewed, so we'll take a look at that in a second. I would say already, if you have a portfolio, utilize that link here in the header. But all right, so I like how you have your feature section utilized. I like that you have activity. Nice. All right, current career transition. Okay, so like I said, you got a lot of experience. And it's, again, it's not coming through. The worst thing we do as career changers, we ignore our experience and just position ourselves as entry level and just say, hey, we're just learning X, Y, and Z, and act like our experience doesn't matter. But it's underselling. But otherwise, right, when it comes down to— okay, I like how, let's say, I like how you have it bulleted kind of here. I'd say at bare minimum, you want your experience to, again, at minimum, just copy and paste whatever is on your resume. And I would say you definitely need more impact, like quantitative impacts. Okay. How much have you closed? Percentage and things like that. Stuff like that. I would say this, for example, should be— don't do like one block of paragraph, it's hard to read. If you want your— just in case people ask again, yeah, if you want your portfolio reviewed, you have to— I'm going to paste it again in the comments. You gotta submit it in the Google Form. I posted it in the LinkedIn comments, and I will post them again in the YouTube comments. If you want your thing reviewed, post them in the— or submit in that form, and I'll, you know, we'll get to it. We're here every week, so we're here every week. Okay. Nice. Okay. All right. So let's look at— let's look at these. Let's look at what we got here. All right. Capstone. All right. So it looks like we have a very, very long, very long slide deck here. Um, I will say it's good that it went to something where I can just look at it, which is nice. I would definitely say it would be nice if it's less because like I said, no one's gonna— I'm not gonna look at all 26. And it would be nice if it's, you know, something I can— yeah. So let's see if you have— do you have any dashboards or anything? Yeah, you have dashboards here. So let's look. Okay, let me look at your— let me make sure. Okay, so, um, Okay, all right. So when it comes down to a dashboard, you know, there's multiple. So one of the things when we're first learning, like, okay, obviously we know how to get get around Tableau. The next level is we need to understand. dashboard design, dashboard layouts, right? We need to graduate from, you know, a canvas of just charts where it seems like there's no story to— um, again, if anyone's posting their, like, LinkedIn, I'm not going to review it. Make sure— I'm not sure if you're posting your LinkedIn to, you know, to connect Definitely connect with people here, network. But again, if you want your LinkedIn or anything reviewed, submit on the Google Form. I'm not going to just go by comments. But again, sorry about that. When it comes down to dashboards like this, is this a dashboard? No, this is like a canvas of just charts. There's really no story here. It's— so this is where we need to— so you want to graduate to, again, let's see, let me see, it's a good person to check. Um, let's go to Melissa, for example. So, you know, for example, I have my students do, you know, multiple things, but, um, we have a— an internship where they actually use, you know, real marketing data and they do like a consulting thing with me. So this is a dashboard. Like, you got your title, you know, you got KPIs at the top, you know, it has a story. So you see the difference. It's not just a canvas with just a bunch of charts slapped on it, right? So we want to, again, once we learn how to navigate Tableau, we learn how to make charts, we want to graduate to, okay, how do we design a cohesive dashboard that tells a story, you know, that, you know, reduce clutter? Um, so, you know, so there's, you know, multiple things like that. So like, for example, this is, you know, probably most likely probably don't even need all these filters. Um, so again, I would say, you know, next step up to get to dashboard design layouts. And then also there's also, um, it looks like there's, you know, a few opportunities to remove some clutter. But, um, okay, so I don't— and quickly I'll say this, there's really 2 types of projects. There's projects that we use to practice and learn, and there's projects that we use to, um, what do you call it, projects for, um, showcasing. Showcasing is like this, right? Showcasing is like the Olympics, right? Showcasing is, this is what we want to show, we are ready to get hired. When we're just first learning, right, when we're first learning and, you know, it obviously looks like we're learning, we got, you know, that's not stuff to showcase, right? We can definitely document it, but what I find is that there's a lot of people who aren't really aware that know, the projects that they have is just not necessarily up to snuff yet for like a legitimate like portfolio project. I hope I'm making sense. I've talked about this in a few, in a few videos. Like, you know, there's— I'm pretty sure like Melissa has plenty of, you know, pro— you know, projects or dashboards in the past that, you know, kind of looks random all over the place, but that's not something that's published. That's not the Olympics, right? So that's just something there. So just, just to keep in mind. Okay, let's see. Let me check the chat. What do we got here? Let me check the chat. Anyone got any thoughts? Any thoughts? Any thoughts in the chat? Any— anything they want to add? What do they think? Anything they want to add? What do they think of— what do they think? Anything they want to add or nothing? Let me know. But I do like that you got activity, so you're a real person and you got a featured— you're utilizing your featured section, which is great. Overall, underselling— you're definitely underselling your experience other than That. All right, so while that's there, I'm going to try to find something else for the next one. Um, I think I did. I did download these the other day. I feel like I found one. Until I found the next one, if you guys have anything to add, All right, next one. This was what I was trying to find the other day. Okay, this is what I was trying to find. All right, okay, so first glance, um, again, banner, I like the colors, but at the same time Is it like, what is Test Fix? Is this a company that you work at? I don't know. But again, does this banner amplify your brand? Well, it says Soul. Okay, I see that. I forgot. I didn't notice that. This should be bigger, I would say. So here's the thing. Look at what's the largest things in this banner. The name, your name here that I didn't even recognize. I saw this test fix thing. I saw this laptop. I saw everything else before your name. And so again, when we talk about what should be the biggest or what should be the biggest things or the first things that you want to focus on, things that amplify your brand and the generic laptop. I'm not sure what this is. I can't really tell on your profile, but again, I just always go back to banners like this: name, target role, skills that you have or you really specialize in. So if it's growing, testing, adjusting, so I would make your name larger, right? I would move this. Like, this is clutter. Like, this doesn't add to anything, so it's really just clutter and it's just taking up so much space. Right. So again, let's graduate from the generic banners and get stuff that amplifies our brand. As simple as name, plain background, and stuff like this. I will go into Canva in a bit. I would say after this, so you can see what we're talking about. But okay, emerging data analysts. To me, that means that you're not— you're emerging data analyst. this could mean that you're still in the learning phase. Post-bac student. Okay, Python. So I like this, this is nice. So it's good to have, like I said, it's good to have these, you know, it's good, that's good to have. Post-bac student, so bachelorette student. So already at first glance, you're positioning yourself as a student. So let's see if, you know, that's, that's what you are. Versatile professional. Data analyst, background in clinical trial data management. So where was that here, right? You got this background in data, you know, all this stuff, and where is that up here? I don't see— I didn't see nothing. So already, again, same as last time, underselling, right? You got— I, I didn't see this. This needs like— you gotta have some words in your, in your header. Um, um, but okay, it looks like you are in school. Nice. Uh, which is nice. Um, C#, Java, Mongo. All right, fast learner, looking for part-time opportunities. Okay, so, so far I'm getting the sense that this is someone in school that's probably looking for an internship at the most, right? Student assistant, computer lab. All right. Let's see. I do like that you have bullets. Same thing as last time, want to see some like impact numbers, which is nice. Avoid block of paragraph text. It's like numbers of like quantitative results. You have quite a bit of experience. I'm not sure why you're positioning yourself as a student. Okay, I see. Oh, so you already have a bachelor's degree. Okay, so Okay, so you're in British. Okay, so you are in Canada. So I'm assuming. So you already have a bachelor's degree. So I'm assuming this is like a master's program or something. So even even though you're in a master's program, um, you should not be positioning yourself like you're just learning, like you're like an entry level. You have a lot of experience. that you should be talking about. Like, all this stuff— you were a lead here— like, all this stuff here, it's not really coming out here. It's not really coming out in your branding. It's, it's really branding— like, like I said, my, my, my initial thought was like, this is like a student in school. And yes, you're in a master's degree program, but I, you know, it's different if you're like, you know, in your bachelor's degree program or something like that. But when you're in your master's degree program and you have experience, you need to lead with experience, not lead with I'm just learning still. You should lead with experience and then, you know, combine the skills that you're, you know, analytical skills that you're, you know, that you've already been equipped with. But yeah, underselling your background, I would say. Other than that, I like, like I said, I like that you have information or bullets on your experience. I like that you have activity here. Again, there's a lot of bots on LinkedIn now, so it's good to see activity. Um, and then yeah, I would, I would definitely lead more with your experience, more amplify your experience more. Um, all right, let's see. Okay, someone asked about, um— oh yeah, she's already here. Okay, nice. Yeah, I, you know, it's nice if people are actually here live in the chat, but someone asked about Canva, and so let's do that. Let's go to Canva. Let's take a little brief thing and go to Canva. So I can show you guys LinkedIn banners. So I'm just going to look up LinkedIn banners. No, search for LinkedIn banners. Okay, let me see if I can go back to the homepage. LinkedIn background photo. Nope, that's not what I want. Okay. All right. LinkedIn banner. I'm going to search and we get quite a bit. So again, anything with the Again, this looks like something that was— Again, LinkedIn has a lot of templates, but this is what I'm going to do. I'm just going to— let's just take this. I'm going to customize this design. Again, LinkedIn has a bunch of stuff, but here's what we can do. We can focus on this. Let's focus on— I'm just going to use myself right now. I'm going to remove this. That's all right, but let's just do something plain and let's just keep this plain thing. I'm going to— let's use Homer Simpson. Let's make this bigger. Let's make this bigger. I don't like this font. So let's say I want to change the font to, you know, sans or something. Oh, and it's too spaced out. So if I don't like the spacing, I can change the letter spacing. So it's not so— yeah. And then, okay, so Homer Simpson. And we can make this bigger a little bit too. All right, Homer Simpson. Um, and I'm going to— let's just make a new text. Let's say data analyst. I'm gonna make that a little bit bigger, you know. Data analyst, say data analyst, and then you can go like you know you know data story telling. You can say you know process improvement, whatever you got. Again, everyone should have like a branding statement or like a position. Positioning statement. There should be certain things that you feel like you kind of specialize in. So let's say process improvement, SQL. So again, even something similar, like simple as like this, I can move this, right? And I can add some more. I can do like Tableau or something. Oh, tab low. But like, you just see how simple— I know that I went kind of fast, but like, that's just how quickly you can just spin something up in Canva that's better than, you know, something— some of the generic stuff, right? Simple, right? Name, the, you know, skills that you kind of specialize in, and then you can kind of say like, you know, the role that you like or role that you want. Um, then you can put your like email too. So it's really that quick, to be honest, like super quick. And as long as you don't have any, you know, premium, you know, icons or anything, you don't— you know, you can still do it for free. So it's that quick. I know someone asked about Canva. It's, it's that quick, you know. Um, Jordan, if you're, if you're If you're the Jordan in the program, you know, you want me to do a longer video or go over in office hours, let me know. But, you know, that's— like I said, when it comes to coming up with stuff in Canva, it's super quick. So you just saw how quickly I just did this. But again, there's plenty of— there's plenty of templates to start with. So I would again just, you know, I would avoid— like I said, I would avoid these You know, again, it just— this just takes up a lot of space. Like, I know this is probably— it looks decent, but like, again, it can take up a lot of space. And just something that just focuses on you and amplifies you. So, all right, so that's Canva. Okay, um, let's see who— all right, let's see what else is going on. All right, this looks like a portfolio review only. All right, all right, this is different. This is different. Okay, this is a portfolio review. Um, so off the bat, I would do something if you're gonna have your photo here. Well, number one, I like that you have your photo, but I would do something where you're like kind of like LinkedIn, something where you're like facing me, like facing the camera, and we can see your face and smiling and things like that. Um, instead of something where you're looking away, look like you're in the middle of something, I would do something where you're like facing the camera. And then I would do something also where it contrasts the background. Um, So again, this doesn't really— the colors don't really contrast. And also, let's see. So your goal is to get an opportunity in data analytics. This is a typewriter. What the heck does a typewriter have to do with— so same thing, it's about amplifying the brand. What is a typewriter? What does this have to do with anything in terms of you and data analytics unless you're you specialize in doing analysis in your work with a typewriter, that would be new. But again, let's leave these generic backgrounds that really does nothing for us in 2025. All right, data scientists building data. So this looks like something like a nice LinkedIn header. So nice. View projects, get in touch. Okay, that's good. I see it goes to your email. Um, yeah, about me, you got years of experience, 2 domains specialized. What are those domains? It would be— it would make— I would rather just see what those domains are, right? Don't leave me guessing here. Just say, you know, yeah, I would— so I don't— 4 clients satisfied. All right. you know, low number. So I'm thinking, you know, you're just getting started. Um, all right. Um, another thought is, who is this for? Like, is this for— like, if this looks like maybe something for like freelancing, um, if this is something that would be geared towards freelancing, I would, um, I would, I would think— I think this, I think this real estate could be used, utilized better. Um, actually, this is, to me, would be better higher. Um, would be better higher, to be honest. Um, okay, uh, let me see your projects. All right, it goes here. All right, all right, I'm gonna go to the very first thing that I see. Um, what is this? What am I looking at here? What is this? So this is the first thing that's on. So this is the— these are the— so this is your portfolio. This is where I'm, I'm coming to. These— and these should be your best projects. Your best projects should be the ones at the top. No one's going to read every— look at everything. So these should— so I'm assuming Whatever this is, it looks like— I don't know what this is, um, but you have it here and I'm not really sure. Like I said, I'm not really sure what this is. Um, Loom video. I'm not gonna play the Loom video. I'll just go down here. Um, there's nothing to click. Okay, uh, what am I copying here? Okay, it looks like it's just really a photo. And some and some text here. All right, it right. It would be nice to be able to interact with these. It's hard to kind of see. So this is a so this is a dashboard and it looks squished. So it looks you know it looks kind of hard to see. I would definitely say just looking at Ain't No Way with all— I don't even know exactly. Pizza. There's only one KPI. I don't think so. I'm pretty sure you can have multiple KPIs up there and have a title. Like, what is this about? This also kind of looks like Even though, you know, you got some borders and some colors going on, it also is giving just from the far end, like, you know, slapping on, you know, charts on a canvas. Um, it would— if you had like a title, some more KPIs too, like— and I'm not really understanding the, the layout here. It's not making sense. Like, it's looking like Tetris to me. Like, it's giving Tetris where I could— in my head, I'm kind of playing Tetris in my mind where I feel like you know, things could fit better. Okay. Oh, that's it. Okay. Um, it's getting a little confusing. So like I said, um, I don't know what this is, but your, your projects that I can see are down here. Um, maybe they should be up here. Uh, maybe have some explanation on what exactly this is. Um, but okay. Anyone have any thoughts on— let's see, can we add things we did in Excel into a portfolio and how? Easy peasy. So here's the thing, a portfolio. Let me see. Let me go to Rachel's. No, no, no, no, no. All right. So this is one of my students. So, all right, so this is something that Rachel did in Excel. So again, it's just— it's, uh, well, it's Excel plus PowerPoint, right? Created the visual in Excel and then added the, you know, the title and stuff in PowerPoint. But very simple. Like you said, this is something that can go on a thing. Okay, so this is a project, is one of the first projects. Um, so this is something that it's just, you know, a collection of charts for a project. So this was done in Excel. So stuff like this you can do, right? And if it was like, uh, you know, you have like a little write-up on like each chart. But this is something that you can do. Just make sure the, the visuals or the charts, like the storytelling, is A1. So make sure the story, like the colors are A1. Make sure you got like a nice like Even like action title, stuff like that. But that's, that's the— these are kind of ways you can incorporate or add Excel. This was also done in Excel. Um, yeah, this was also done in Excel. So there are different ways. Like, everything doesn't have to be necessarily a dashboard. So you can add like individual charts that you, you make in a project. But I would just make sure again the data storytelling is just A1. So like here. Okay. And then you can add like little explanations and whatnot. So like here, there's like little explanations here. So stuff like that you can do. All right. We are— we got about 15 minutes left. Let's see what else we can do. What else we got cooking in the oven? Okay. All right. First off, I really like the photo. Nice photo. Uh, the only thing is I would— you could also go into Canva you can remove the background and just make the background like one color because the, I don't know, the multicolor thing is a little distraction to me. So that's something that I did for a couple of my students. So like, for example, for Rachel, you know, I took her photo and I removed the background, then I added this gradient in Canva and you just see how like nice it looks. Same thing with Dylan. You just see the difference with that, just removing the background and just make something like a gradient or something like that. You can do that in Canva, and I suggest doing that, or even just like a plain white background. So I would— oh crap, I'm lost. Where are we at? Crap, lost it. Okay. Yeah, I would do that. So even if you wanted, you know, I would have like one color instead of like 2 colors in the background. So again, like before, like, yeah, this is, you know, you got some charts here and it's like a laptop, you know. You know, if you— so if you look up stock images and put up data analytics, this is probably something that comes up. But again, let's leave these generic backgrounds in 2025. Get banners that amplify your brand. So same thing, simple name, skills, you can say location, whatever it is. But let's, let's, let's go away from these generic backgrounds. Okay, AI-driven data analyst, this is nice. Okay, Python, SQL, Power BI, AI/ML expert. Okay, listen, that's AI/ML expert, that's, that's, that's, that's something. Okay, if you're claiming to be an AI/ML expert, that's okay. That, that, then, then, then you— that's, that's, that's up there. Okay, delivering data-driven financial insights and risk analysis, open to remote. So I like this. This is actually really good, you know, other than I don't know if you're overselling yourself here, but this is actually really good. I like this. I like the positioning. Um, you got this, you got the tools here. This is really good. So, so far so good. You got there about— so recent grad. Okay, so if you graduated last year and you, you know, you're, you're talking, you just told me you're an AI/ML expert, right? So we should be leading with experience, not recent graduate. And this was last year, so you need to remove this. It's not like you just graduated. Recent grad means you just graduated last month. Right? I just graduated from XYZ. You graduated last year, so stop leading with that. Um, skilled in blah blah, uh, chatbots, data dashboards. Uh, this kind of is giving like just listing stuff, um, instead of an elevator pitch, right? Your elevator pitch is like, hey, I got a job, I'm— I just met you or something like that, or I had an opportunity, you know. How are you gonna kind of sell yourself and like 10, 20 seconds or something like that. And this is just giving listing, you know, keywords. Like, I just see Flask, NLP, data analytics, chatbots, machine learning. It's just listing stuff. Um, I'm glad that you have activity. Nice, you have activity, so you're a real person. Um, experience. Um, again, at bare minimum, just paste whatever you have in your resumes. So listen, you told me you were this AI/ML expert, and I'm just seeing— I'm not seeing expert. So other than that, um, it looks like, okay, you're someone who, you know, recent grad from last year, and you need to build some experience. Um, interesting thing, the video I posted today on YouTube, I share how everyone can gain experience without even getting hired. So definitely take that up, take a look. But like I said, you're selling yourself pretty high up here. Um, and let's see, you haven't posted in 2 months. I would, I would keep posting. Like, what I would definitely like to see, like you know, some projects or more, more recent, like, kind of posting that to back up these claims of being this expert, you know. Um, well, other than that, I mean, this is actually, you know, pretty decent. So again, this needs to be shaped up. Um, definitely a different, um, banner there. Um, one thing, you know, I gotta, uh, see, I gotta I got a— one of my students is actually in school. And so he's in— so this is Ryan. So again, very simple. He, we— he made this in Canva. Simple name, right? Target role, and just, you know, logos of stuff, and just very simple. But so he's in— he's in school, right? And, you know, he started Substack, and, you know, he's been posting Um, he's really into like the ML AI stuff too, and he posts some really good Substack stuff that really, really showcases like his knowledge there and what he's learning. So that's the type of stuff that I would definitely— I definitely think like every student, every student can do this. Every student or recent grad, if you want to kind of like showcase like the things that you're learning and your knowledge, I would definitely Highly recommend creating a Substack or some sort of blog that something like this is. It's super well done here. So Ryan does a really good job of that stuff like that. Okay. All right. So we got about 8 minutes left. Let me see if there's any questions. I don't see any other questions there. See, probably got time for one more. Okay. All right, Amber. We gotta talk. We gotta, we gotta talk. No photo. Where's the photo? Where's the photo? All right, that's strike number one. Now I will say that there are some— I know there are some, like, sometimes we have privacy settings in place because we're not connected. Sometimes we have privacy settings in place and we don't even realize it, where, you know, only like our first-degree connections can see our profile photos. So if it's something like that, I highly recommend switching that off so that everyone can see your photo. But because most likely, you know, recruiters, when they're looking, they're not going to be— they're not going to be connected with you. Um, again, if you want your resume and stuff, the, the, the— if you want, if you want it to be— if you want yours to be reviewed, you know, next week, in the coming weeks, um, The— it's actually pinned. Um, the link is pinned on YouTube and the link is in the LinkedIn to, uh, you know, get yours reviewed. But again, there's a lot of people, so it's not like, you know, I'm gonna get to it. But again, yeah, again, um, make sure that the privacy settings are set up so that Everyone can see your profile photo, not just your first-degree connections, because we got to fix this. All right. Banner, again, just like every time else, it needs to amplify the brand. This does not. It just doesn't. Business analyst leveraging multifamily expertise in data analysis and process improvement. I like this. I like this. The only other thing I would add is just, you know, adding those like, you know, SQL, Python, etc., just for like certain, like, you know, optimization purposes. But I like this. This is a really nice, um, positioning statement. So it's perfect role and positioning statement. So this is working. Um, all right, leveraging 7 years of experience. This is Great. Nice. Analytical. This is perfect, right? You lead with experience. This is a good example of what— how career changers should be writing their about section. Lead with experience. Market surveys. Nice. You know, extensive hands-on property management. This is nice. Let's see. Identifying opportunities of improvement through rigorous analysis. This is good. I really like this About Me section. This is really nice. Okay, okay, you have activity in the— this is good. You have activity here. Um, okay, so every experience should have like bullet points. Um, don't just like have it without anything there. So again, at minimum, just paste whatever is on your resume In the in here, but don't don't leave it bare. Just don't leave it bare. All right. Okay. So you said business analyst and you're transitioning. So the skills, the first things I'm seeing is conflict management and CRM. So I should be seeing you know data analysis stuff, right? Tableau, SQL. You know, I should these these are the first thing and and now you only see two. You know, as preview. And so the, the— you definitely want to have like the, you know, top 2, like your data analysis skills. And you, you want to utilize like the most. So 20, okay, yeah, you definitely gotta get in here and, and add in data analysis skills. So you have 24, and I think at least 100 you could have. So there's, there's definitely way more you can add. So I would fix this ASAP. So yeah, it says, like I said, it clearly says like you want to transition into like a business analyst role with market analysis, but definitely needs to do work on, you know, translating that past experience into like focusing on analysis stuff. So yeah. Okay. All right. Um, all right. So that, that looks like that's about all the time we got for that. Um, again, I think will be really nice. I made a video today on why you should not— basically why you should not be positioning yourself as entry level. So definitely check it out. I feel like it will be really good for folks here, multiple people here. It will be really good for— let's see, I'm gonna post it on LinkedIn and post it on Okay, so yeah, that's about almost time. Does anybody have like, I don't know, last, last, last, last minute questions on anything? We will be back next week for round 3. Okay, we'll be back next week for round 3. I hope again if Even if you were— if you— if even if you were not chosen or your, your profile was not, you know, analyzed, you definitely— everyone definitely had— there's always— there's something to learn from pretty much everything. Um, okay. All right. So I guess that is it. Any direct questions about LinkedIn? and portfolios that we talked about or nothing. If not, then I'm gonna let you guys go and we'll be back next week, same time, same place. Same time, same place. All right, so I hope you guys do good. Now again, if anyone's back next week, okay, and I reviewed your portfolio and I reviewed your stuff this week, I wanna, I wanna see some updates. I wanna see some updates. I wanna see some implementation, some updates. Okay. All right. So looking forward to that. Um, otherwise I'll see you guys next week and, you know, definitely keep, uh, showing love to the YouTube stuff. Um, I normally answer all the comments, but otherwise I'll see y'all next week.
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