A brief YouTube conversation led by Roger Sitkins about Agency Transformation Partners. The speakers describe the program’s emphasis on deep quarterly work via 90-day sprints, the need for an experienced professional guide, and positive outcomes from the partnership (including a listener who began working with them around 2020). The tone is testimonial and advisory, stressing hard work over quick fixes.
Questions this video answers
90 day sprints (quarterly deep-focus cycles).
2020.
Most agencies go very shallow on trivial many things. They very rarely go deep enough on a vital few strategies. One of the things that we absolutely focus on in our program are 90 day sprints where once a quarter you take one key topic and you go exceedingly deep. And we guide you through that. In our on demand programs.
We made a decision to have a first call with Roger. I was building my leadership team at that time. So 2020 was really when we started to really jump in. Sitkins is the perfect partnership. Roger and Brent give sacrificially and you just see their, their passion for what they do every single day.
They don't have the magic bullet. There's no panacea. It takes hard work. But you need somebody, you need the guide, you need the professional guide. They definitely have the credibility they've got, They've got the collateral, they care.
This is working with Sitkins. They become friends at the same time. Okay, so it's not only a business relationship, it's a friendship relationship. And having a relationship with Roger and Brent is one of those situations where, you know, you think you know everything and you want to approach them about it and they have a way that they can tell you, you know, you're not very smart. I don't think I think you should do that. But they do it in a way that's very professional and they get you back on track and they've never been afraid to tell what you don't want to hear.