Matt and a guest discuss how insurance producers can stand out by creating value and adopting a unique sales process. They emphasize identifying 3-5 customer segments, avoiding commoditized language like "insurance," and developing deeper positioning to differentiate from competitors.
Chapters
So I want to. I'll piggyback the song because, Matt, you mentioned high performance team. You mentioned producer. Perfect schedule. Anything else jump out? I mean, you. Because you've been through so many of our things, and I'm always interested. Anything else that jumped out, you go. But this was really a game changer for me, my business, whatever, working with producers, etc.
Yeah. There's so many things, you know, obviously, in. In our world today, it's about value creation. So adopting a unique sales process is huge. And because that's what I tell. I tell our producers all the time, don't be like everybody else, because our industry has done an amazing job of commoditizing what we do and not adding value. And it's like nails on a chalkboard. When somebody. When I hear the words, let me quote your insurance, I just want to jump out of my skin because that. I don't even let our producers say the word insurance. I. I mean, there's certain things that when you're talking to people, you open the same old files, and then they immediately shut down and they don't want to talk to you anymore. So, you know, the whole concept of new files is huge. How. How do you not sound like everybody else? Points of differentiation. How do you differentiate yourself from everybody else? I challenge my producers all the time. I tell them, what are your three to five pods? And then they tell me. I'm like, okay, those are okay. But does the agency up the street, do you think they're saying the same things? Yeah. Well, then we need to go deeper, right? We need to get better. So points of differentiation, unique sales process is huge.
