Roger SitkinsFounder & CEO, Sitkins Group, Sitkins Group, Inc. · #1 Agency Results Coach

Everyone You Communicate With is Wondering This Question #insuranceagency #insurancesales

Name: Everyone You Communicate With is Wondering This Question #insuranceagency #insurancesales
Uploaded: 2024-06-24T14:54:26+00:00
Duration: 59 s
Channel: Roger Sitkins
Description: Short YouTube advice (Roger Sitkins) emphasizing that audiences ask “What’s in it for me?” (WIIFM). The speaker urges communicators—especially in…

24 Jun 2024 · 1 min

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0:59

Short YouTube advice (Roger Sitkins) emphasizing that audiences ask “What’s in it for me?” (WIIFM). The speaker urges communicators—especially in sales—to focus more on the impact of their products/services on the listener’s life or business rather than on features, and to consciously shift the proportion of messaging toward impact.

Chapters

Quick communication tip. Every single person that you come in contact with today, tomorrow, this week, this month. You get the point. They are all tuned in to the exact same radio station or in today's world podcast. What is it? Wiifm? What's in it for me? Listen, I know it's really easy to talk about the things that you do, right? The resources, the tools, the services, the products. They don't care. All that people care about is the impact that you and your services, or your products or your resources or your tools, the impact that those are going to have on their life and their business. So what percentage are you communicating about impact? And what percentage are you communicating about the things that you do? Keep that in mind. Have a good one.