Roger SitkinsFounder & CEO, Sitkins Group, Sitkins Group, Inc. · #1 Agency Results Coach

Focus on What Matters #podcast #insurancepodcast #businessgrowth

Name: Focus on What Matters #podcast #insurancepodcast #businessgrowth
Uploaded: 2024-12-31T14:29:37+00:00
Duration: 56 s
Channel: Roger Sitkins
Description: Short excerpt from a YouTube podcast (Roger Sitkins) where two speakers discuss agency strategy: instead of dropping lower-value services or industry…

31 Dec 2024 · 1 min

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Short excerpt from a YouTube podcast (Roger Sitkins) where two speakers discuss agency strategy: instead of dropping lower-value services or industry accounts, they plan to rework them to be profitable so the agency can continue offering them while concentrating growth efforts upstream on the top ~20% of clients (the 'A' accounts). One speaker references recent collaboration with Roger and strategic changes implemented over the last couple months.

Chapters

Curious what. What things are. Either you have said, okay, we can't do that anymore, or we need to stop doing these things.
Yeah, I think maybe it was a month or two ago I was working with you and Roger, and something stuck out to me. It's like, not that we can't do those things that we used to do, but we need to make them profitable. So I've been changing my thinking around those. Those things that we used to do. The C accounts or the. The industries that we serve that we really have kind of grown out of, we can still do them, and we can still do them well. We just need to do them in a profitable way for the agency. So that is something I've been working on over the last couple months and, you know, putting a strategy together of how we're gonna. How we're gonna make those things profitable still and be able to offer them and not, you know, turn anybody away, but still focus upstream at the. The 20. The 20%. The A's replicating the A's.