Brent Kelly says insurance producers get stuck between knowing what to do and actually doing it. The gap isn't usually knowledge. It's execution and accountability. The Producer Fit program combines both to deliver predictable results.
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Hi, Brent Kelly here of the Sitkins Group with my profit tip, helping your insurance agency become its best version possible. You know, I look at and study and work with successful insurance producers. In particular, I notice a couple things. Those that get results, right, real tangible results that are predictable and they're guaranteed, focus on two things. What are the things that they have to know to get where they want to go, and what are the things that they actually need to do? Now, these go hand in hand. It seems pretty simplistic, like, duh, Bryn, I know that. But here's what I want to challenge you on today. On today's tip, what are some things in your business that you're like, you know, I don't know that yet. I'm not sure about that yet. What are some things, whether it's technical skills, whether it's social skills, communication skills, that you don't know that you really need and want to learn? And secondly, what are the things that you already know that you're simply not doing? There are things oftentimes I love that the Keith Cunningham quote, he says that most people think they just don't know what they don't know. And the reality of it is that most of us don't do what we already know. But I do think there's both sides of that when it comes to insurance producers knowing what I actually need to do, what is my plan of action? What is my path, my guide, and what am I actually going to do? How am I going to hold myself, my team accountable to get the results that I want? Now you can see above me, I've got a link to our Producer Fit program. One of the things that I love about our Producer Fit program is that we combine these two things together. And one aspect, we're going to show producers a complete guide, a path of what to do day in, day out, week in, week out. But we also get a little bit deeper and talk about motivations and behaviors of why we are not doing the things that we know that we should be doing. Because you can have all kinds of ideas in your head, but without execution, it becomes a hallucination. And so you've got to combine knowing and doing together. So if you're a producer or you're a sales manager and you want to get your producers on this path of results that are guaranteed and predictable, check out sitkins.com profit I can tell you from the stories of those attendees that have gone through our program, it truly is a life changer and a business changer. And we love the opportunity to work with you, wish you all the best and your success.
