Brent Kelly calls out the trap of looking busy without getting results. He coins HAWG (Hysterical Activity on the Way to the Grave) and pushes agencies to ditch reactive days for three daily goals and proactive schedules that actually move the needle.
Chapters
Hey there, Brent Kelly here of the Sitkins Group with my insurance agency Chalk Talk, helping your insurance agency become its best version possible. And you're thinking, what in the world does all this mean today? Hog hawg. And whatever this is. Well, I want to share something with you that we often share with our insurance producers and agency leaders and what happens to many people in the insurance profession. And this is a typical day for many insurance agency professionals and I want you to see if it resonates with you, if there's some correlation here. Alright? So follow with me here if you would. This is a typical person, guy or gal coming into insurance agency. Now this is an insurance agency. I'm a very poor artist, alright, Please bear with me. But this is just an insurance agency. And so they come in and they've got this big smile on their face, right? They got a smile on their face. They're happy. Because it's going to be a big day. We're going to get things done, it's going to be, we're going to be proactive, we're going to be intentional, we're going to make things happen. And they come to the insurance agency with good intentions and within a few minutes, oftentimes it's, hey, how's it going today? Good. What are you doing? Oh, did you watch the game last night? Yeah, I sure did. Did you watch the Bachelor? Oh my God, I can't believe they did that. And then we get into emails. We have a problem here. Oh, there's a claim here. Could you get back to this? They need a call here. Go back to email, go back to this, go back to this. And by the end of the day we feel something like this. Lots of activity, not a lot of accomplishment. And you get back home and your spouse may say to you, how'd you do today? What was today like? Oh, I was busy. What'd you get done? I have no earthly idea, but God darn it, was I busy. And we call this at Sitkins, Hawg. Hog activity. Hysterical activity on the way to. To the grave. Hysterical activity on the way to the grave. And so my challenge to you, my inclination to help you is are you coming in each day with purpose? Do you have a true plan of what you want to accomplish? Your key three goals for the day and are you staying consistent with that? Are you getting dragged in? Hysterical activity on the way to the grave? One of the things that we teach and coach around at the Sitkins Group is how to help agency, agency leaders and producers have a consistent, proactive schedule and to stay committed to that, to get not just have activities, but have accomplishment. Go from busy to results. And if we can help you with that at any point in time and you want to have a conversation on how we help agencies, you become the best version possible. Love to have a conversation with you. All the best. And your success.
