A Producer Fit program member landed two Broker of Record letters in 90 minutes, one for a 1,700-person group and one for a 350-person group. Brent Kelly credits the win to shifting from transactional quotes to risk advice and relationship-building conversations.
Questions this video answers
Brent Kelly (of the Sitkins Group).
The producer secured two BOR/AOR letters "between 10:30am and noon" (90 minutes).
One was a 1,700-person group; the other was a 350-person group.
Chapters
Hi, Brent Kelly here of the Sitkins Group. Always love to share success stories and this is a really fun success story. As you can see here on my screen, two bors or aors, whatever you want to call them. But Broker of record or agent of record letters in 90 minutes. And this came up because a young professional, young lady in our Producer Fit program had emailed me and said hey, listen, I'm sorry, going to be a little late for our session today and was apologizing and said, but I did just get two BORs between 10:30am and noon, one on a 1700 person group, the other on a 350 person group. And I wrote back and I said, hey, be as late as you want today. Congratulations. You know, one of the things that we talk about in our camps and certainly in our Sidkins network is that there is no magic pill, there is no silver bullet. So please don't misunderstand me when I share this success story that just magically these accounts will fall into your lap. Obviously this person had been working on this for a while, but one of the things that was interesting is that she was able to really upgrade or change the story, right? Begin to really understand how to position herself and the tools and resources that they provide in the marketplace at a much higher level. You know, one of the key components of the Sitkins Group, the Sitkins Networking and all of our programs is we've got to change the conversation. And we've got to change the conversation from quotes and transactions to risk advice and relationships. You know, we don't technically teach broker record or agent of record letters through our sales process. However, I will say this, a broker record or agent of record letter happens as a outcome of, of a naturally great sales process. How good? How great is your sales process? If you want to learn more about our programs, how we help agencies and producers to get results like this, please click the information below and learn more about how we can help your agency to see if there's a fit moving forward. All the best in your success.
