Roger SitkinsFounder & CEO, Sitkins Group, Sitkins Group, Inc. · #1 Agency Results Coach

How to generate $750K in New Business Revenue!

Name: How to generate $750K in New Business Revenue!
Uploaded: 2024-02-28T00:06:21+00:00
Duration: 42 s
Channel: Roger Sitkins
Description: This YouTube excerpt (Roger Sitkins) describes a practical agency growth tactic: create a visible, actionable, measurable “top 100 future ideal client”…

28 Feb 2024 · 1 min

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0:42

This YouTube excerpt (Roger Sitkins) describes a practical agency growth tactic: create a visible, actionable, measurable “top 100 future ideal client” board. In the example, roughly 10 producers each listed about 10 target clients (10×10 = 100), and that focused hunting produced $751,000 of new business revenue attributed to that board (not counting other revenue they also won). The clip emphasizes visibility, actionability, and measurability as keys to results.

Questions this video answers

$751,000

About 10 producers each created a list of about 10 future ideal clients (≈10 × 10 = 100).

Chapters

We talked about having a top 100 list for your agency, a top 100 future ideal client list. And there's a lot of different ways you could do this. I'm not going to get the specifics. The bottom line, it was visible, it was actionable, it was measurable. Right. If you look at this board like, this is who we're hunting for. They had producers that had a list of about 10 each. So that got them to 100. They had about 10 producers with 10 future ideal clients. Keep it very generic. What was interesting was at the end of the year, they wrote $751,000 of new business revenue. I'll say that again, 751,000. Not premium revenue based on that board. And that wasn't all they wrote. They wrote a lot of other stuff, too, but because they were hunters, they got focused and got great results.