Ritika Chhikara explains why software companies should invest in education: it drives renewals and revenue, but also builds community and loyalty. Early in his career, the other speaker wished for resources like a "skew camp" to learn from peers.
Commonsku is a software company. At the end of the day we have built a piece of CRM and order management and e commerce software that allows for promotional products companies to grow and scale efficiently. Yet we have a full time resource and department that is totally focused on education and content. And that's little unusual. You're the one who has been the architect of that. And when you think about the journey that you've had in providing education and content in this software environment, why do you think content and education is more important than ever for non media companies to deliver and to produce?
Well, number one, it's just pragmatic. So pragmatist in me says it's good math. When you help your customers be more successful that that increases license count, that increases business with suppliers. All of that is good. The other part that makes it rewarding and fun is that when the business who sells you software cares about the growth of you as a person and you as an organization that creates a catalyst that you couldn't touch with just tech alone. So it's less about the output of content and more about the heart behind it. What would you say?
For me what has been really rewarding is producing the kind of content that I wished I had when I was just starting out at right sleeve in the early 2000s. And that was a difficult journey of being a small entrepreneur, not really having a lot of connections. And I've often thought I would have given my left arm to have attended a skew camp when I was back at right sleeve, say 15, 20 years ago. And I credit you with a lot of that. And so I think that's really important and at the end of the day that can enrich our customers experiences and can bring people together and build this incredible community. I think at the end of the day that's, that's not only good for business, but it's also good for the overall industry. It feels like. Feels like this industry's best days are literally right.
I agree with you 100%.
