An Introduction to Gen Z with Dr. Mary Collins | SocialTalent

So let's talk about the youngest generation entering our workplace, Generation Z, or Centennials, also known as Zoomers. So Centennials are born from mid-90s up to 2010. And what do we know about Centennials? Well, we know that they are more pragmatic and more risk averse than the millennial generation. They have grown up in a time of conflict, global terrorism threats. Their world has never felt safe. So those of you with teenage children or siblings or family members will relate to the fact that Centennials have digital in their DNA. This generation are the true digital natives. They have been brought up with iPads, with iPhones, and we all know cases of toddlers, you know, age 2 or 3, swiping screens. It is part of their DNA. So what do we know about Generation Z in the workplace? Well, we know that again, there are very values driven generation. Ethical leadership is really important. Diversity, equality and inclusion is a core value for this generation. We're seeing a lot more freedom of expression in terms of sexuality, in terms of orientations, etc. So this generation really want to be free to be themselves in our workplaces. It is estimated that they are going to move 17 times in their careers. And this generation are true digital integrators with studies showing they are spending an average of 10 hours, 19 minutes a day on their devices. This is their world, this is their community. This is where they get their information, this is where they socialize. And it's really important for us when we are working with our Generation Z colleagues, that we respect that and we understand that technology is in their DNA.