The Community Formula That Builds Momentum
29 Sept 2026 · 31 min
Stacy Loren built a staffing firm to $35 million before selling it and moving into community building. She created the I'm GAME framework: Identify why, Mindset, Goal, Accountability, My People, Educate. Her Billion Dollar Impact events bring nonprofits and mastermind groups together to raise funds and share exclusive deals.
Chapters
Welcome to Inside the Speakeasy Podcast, the private room where today's sharpest founders, innovators, and renegade thinkers come to trade the ideas that move industries. This show is brought to you by HighLevel, the AI-driven business operating system trusted by over 2 million businesses to help automate, scale, and create real leverage. HighLevel isn't just a tool, it's the engine behind some of the most agile and high-performing teams on the planet. If you're ready to streamline everything, amplify your reach and actually build a business that works for you, you're in the right place. Visit www.gohighlevel.com/speakeasy-mastermind-promo to get an exclusive 30-day trial for being a listener of the Inside the Speakeasy podcast. Enjoy the show.
Now I'm doing something called the Billion Dollar Impact, where I'm not just like running one community, I'm like uniting communities of communities together, like nonprofits, CEO groups and mastermind groups and associations and EO groups and all the things. And we're all like, now we're all, it's like almost like a big playground.
Communities are colliding with each other. Learn the secret to gathering people and it can change everything from how you launch a business, book, or how you grow a community, achieve a goal, or rally people around a cause. So excited to bring on one of our San Diego members who is going to wow you with some incredible nuggets It's all related to one of my favorite topics, community. And she's got some really, really killer unique ways of leveraging communities to grow the things you're trying to grow. She's been all over the place talking to some of the biggest community leaders in the world. Everywhere I go, I see another group that's featuring Stacy Loren, the founder of the Do the Thing out there. And her big vision is to unite millions of people and communities around shared goals to create a billion dollars of impact. While helping people and businesses grow that way. And before she started to do the thing, she built and scaled a staffing company to $35 million in revenue before she exited this business. And now she's doing probably what's been her true passion the whole time and some of the nuggets she learned along the way. So excited. I know it's been long overdue for us getting on the podcast here. Welcome, Stacy.
Thank you so much. I'm so excited to be here.
Well, that was a mouthful, but there's so much exciting stuff in here. We all understand community. It's becoming such a big word right now. We all need it with AI and all that. And you got some really, really cool models of how anybody can do some stuff they're doing and take some of the magic that you've created and leverage that to really grow their business and curate some rooms and get around some people they didn't think they have access to. But before we get into that, there is something that led to that. It didn't just happen magically. You're an entrepreneur that's learned the school of hard knocks. You've done some incredible stuff. And I love it when people have big exits. So congratulations on that. Could we go back? You didn't just all of a sudden say, I'm going to be a, uh, I want to be a staffing company entrepreneur. I bet when you like said, hey, what do you want to do in your life when you grow up? I'm going to be an entrepreneur for a staffing company. That was not your answer. So how did you get to that part? Let's go back in time a little bit.
Yeah, great question. Well, um, you know, it started, if I think back, it's really started in college where I sold books door to door. And, um, that was like the first time I really felt I wanna say competent in my life because I've never been good at anything like sports or school or any of that stuff. In fact, if you ever look at some of my standup comedy routines, you'll see, oh, I talk about how great I am at sucking at everything. So selling books door to door was for this company called Southwestern where, uh, you basically just go door to door and you even have to find your housing through door to door. You don't even have like a place to live when you land in a place. And so. That job really set me up for everything, you know, and it helped me learn the power of like resilience and rejection and goal setting. And then also it was my first time experiencing what I now call my people, which is being with people that have the same goal as you and you're like doing the thing together. And so there was this like level of support and understanding and compassion. And, uh, yeah, so it really started there. So I went to Florida State and then they purposely have you like go to other states.
Okay.
Because they don't want you to live where you are. So one summer it was Michigan. And then the next one, um, I was in Iowa.
Wow. They really, so you're young and they shipping you all over the place and we're just like, sure, I'll do whatever. I'm gonna run through walls.
Yeah.
So you do that. How'd you all of a sudden get into recruiting?
Yeah. So from there I did other sales jobs where, uh, they had a sister company and it was actually called Tom James where you're like a tailor, tailor for clothing. And, um, I'd go to like C-level executives and help them with their suits, but it was like door-to-door, like downtown San Diego. I'm like going, so again, I really love the door-to-door thing. And so my ex-husband actually worked for a company that was like a more of a labor hall type business. And then when he had decided, uh, or what happened? Oh, we were getting married at the time. And while we were waiting to get married, there was like a month that I worked with him because we had relocated. And anyway, I worked with him for the month and then got like 20 sales in that month for his other company. And he was like, what in the world is happening here? And so that was when he was like, why don't we just open up a company? Because You know, like sales is the hardest thing for anyone to do. And so that was where, and then I like loved the idea of like helping people get jobs. So when we started our business, it was like a totally different kind of business than the Keta Labor Hall where we actually like pre-scheduled jobs and things like that. And so it was really built organically, like flying by the seat of our pants where it's like, okay, I have 2 employees and then I'd go out and get those employees jobs. And, you know, it just grew like crazy. We ended up with 60 internal employees, 600 external employees. I helped 150 clients fill critical goals.
Years from start to sale?
20 years. Wow.
Okay. So you were 20 years in this business.
I was gonna say I was the CEO of that company and, uh, you know, it was like so funny because I'm sure a lot of people can relate. You know, you feel like you're not qualified, you know, the more, the bigger it gets, you know, it's like, I felt like this unsophisticated CEO cuz it came from the school of hard knocks, you know, where I'm just like going and going. And so, um, yeah, it was wild and also incredible learning, you know, for me.
Well, let's, I do want to peel some lessons because all of us that are scaling and building businesses, and I know we want to get into the community side too, but I know you have a lot of good gems across multiple areas of business. So let's talk about that. I mean, you're the CEO and I've been in those shoes. I can relate to that a little bit in my first big company that we grew from like 4 of us to 400 employees. And you're sitting there saying, what am I doing at 25 managing all these things? And like, you know, am I good enough and all that? What do I know here? And you're sort of learning on the fly. I mean, what were some of the big lessons you had? What do you, wish you knew back then that you kind of discovered later?
Oh my gosh. I'm like, yeah, we need a couple hours for this one. But yeah, like I think, so one of the big lessons was we had so many things that happened, you know, like in the world during 20 years, right? There's the recession, there's like all the fires that would happen and devastate different areas. There was COVID, we had a big lawsuit. It was just all these different things. And, you know, it's always scary, especially when you have a lot of employees, you know, because you like worry about their future. too. And the thing that always, like, I always got to go to whenever I was like fearful of anything that was happening, it was just revenue fixes everything. And just figuring out what's the fastest way to be able to, you know, make money. So then everything else works, right? Like you can always fix all the other stuff. So anyway, that was one of the big kind of like lessons. The other one, if I was doing what I was doing now—
And let me just pause you there because I know that sounds obvious to people, but I can again relate. I think sometimes When poo-poo hits the fan, we immediately go into, okay, we gotta start cutting costs. Like, what can we get rid of? What can we stop doing? And I like how you said, no, revenue fixes everything. Stop, don't cut labor necessarily. Spend that energy generating— how can you get more money? More clients, accounts.
Yeah. We even did it cuz like there were times that like, you know, there's no jobs. Like with staffing, there's two sides. It's a two-sided marketplace, right? So if there's no people looking for job, like for, like in the recession, you know, there's no people that need people. Then we had to get our recruiters to actually like start to be salespeople essentially. And so what was great is we never like let people go because of the market conditions. They just would self-select if they didn't wanna do something that we offered. So yeah, it was really, really interesting. Yeah.
Nice. Cool.
And then part 2 of that was, man, if I would've known, there's so many things that I know now that if I would've gone back to that company, you know, we'd be like a billion-dollar business. It's so wild. Like one thing is, Well, I'll teach it a little bit later, but like, I call it horse mode now, but I was very not visible. You know, like I would be really uncomfortable speaking to anybody. I mean, I'm fine one-on-one and manager meetings and company-wide meetings, but I didn't like to do trainings. I didn't like to do outside speaking when associations would ask me. And, uh, and then I would always find the best employee that could speak for me. You know, I was just very like always thinking I was an imposter, not good enough, like all the things. And so anyway, if I would've known what I know now, um, you know, I would've been able to really create a better megaphone for our business and be able to, you know, amplify it more. Like people asked me to go on podcasts. I said no, you know, things like that. And so that would be something.
Yeah.
And then the other thing was I gathered people, but I had to spend a fortune in order to gather people and time. So like we would have like these company-wide meetings and it would take me out like 6 months. I'd be planning and stressing and what am I gonna say? And what's it gonna be? And are they gonna like it? And it was exhausting and draining. So by the time you're done, you're like, oh my gosh. Right? And so now I have a much more fun, simple way to gather people. And I've really cracked the code on what people actually want when they're in these like spaces together. And so that's the other thing.
Got it. Yeah. You probably could have saved a lot of money and energy and time, but nevertheless, so when it came time to sell, was it something that you were just burnt out, tired? How did you know it was time to sell or did somebody come knock on your door and doing roll-ups? Like what happened there?
Yeah, great question. We were trying to sell the company for a while and actually we have a mutual connection with Alan. He was going to buy the business and then COVID, there was a bunch of stuff that happened, but basically COVID happened. And I'd gotten divorced like 2 years before and we owned it together. He was the CFO, I was the CEO. And then COVID happens, the company went in half. I got the company back up to where it was before COVID And then I said, I'm like, either I buy you out or you buy me out. And so I ended up, yeah, getting out that way. So it was not a sexy exit.
Okay. So let's go segue back to what you, you were talking about today. So you go from that and then your true passion. Now you're like, okay, what do I really wanna do when I grow up? What do I, I think about genius matrix, you know, what do you love to do and you're good at? Like, you're starting to find this passion in the world of communities and you have this neat angle and you've been doing stuff. Let's talk a little bit about what you're up to and what we could learn from some of these things that you've gone through.
Yeah. I mean, it started with an identity crisis because, you know, I gave my whole life to this business and having like all these employees and all the fires and the moving parts, it's like, that was everything that I could ever think about. Right. And then suddenly that business was gone. And I'm like alone with my like thoughts, you know?
And I don't have to deal with these employee problems all day long and everybody yelling at me and asking for this and that.
Yeah. It was so wild cuz I, I hadn't had that aloneness, you know, in a really long time. And so, yeah, so I had a coach that I worked with at the time and she told me not to start a new business because, like, at least for a year, she's like, because a lot of people do that and then they end up in something that they don't want. And so, That was when I started my podcast and it didn't really make sense at the time because I really didn't, like, I still was not comfortable speaking or all that stuff, but I wanted to write a book. And the person that was helping me write the book said, you know, you really need to get interviews from people. Cause I couldn't remember a lot of my stories. She's like, you got to pull out their stories and that'll help you write the book. And so anyway, I started my podcast and I was going on this basically quest of figuring out this formula. To help people do the thing. Because that was the biggest thing I noticed with my staffing company is how many people, including me, had like self-doubt, imposter syndrome, and blocks and baggage that like prevented them from taking action. And so, yeah, this ended up being a 5-year experiment where I basically identified the patterns. There's 6 patterns and it's an actual acronym. It's called I'm GAME. Each letter stands for a piece of the acronym.
I'm running this down. I what?
I am game. I'm game.
I am game. Okay. So what's the acronym for, and then this is, and before you answer that, you said do the thing. Okay. What do you mean by that for those that don't know you that well? Yeah.
So do the thing was like, it was funny. It came out in a mastermind I was in at the time because I had just started dating and I was telling them I wanted to help people do sales because I love sales and sales to me is like one of the best things in the world to learn. Because like, then you never have to worry about money again.
Yeah.
You know, like what to do. And so anyway, I had started dating and I started meeting people and I had different experiences than other people did dating. I actually enjoyed it, whereas a lot of my friends hated it. And in the mastermind, I'm like telling them and I'm like, yeah, like I wanna help people with sales and dating. And I don't remember all the things. And they're like, yeah, I just wanna help them do the thing. And so that was basically, I still have that recording. I have to ask them permission at some point to share it. But it was so fun because all of a sudden Do the Thing came out. They're all like, yeah, do the thing. And so that's where Do the Thing was really born. So it's really anything you want to do.
Whatever you're interested in doing, it's just go do the thing. Just get it done. Like just, just go. And then you have to help people get outta their shell. Maybe they're stalled. Maybe they're just not, they don't know where, they don't know which direction to go. Okay. So we have I Am Game. I Am Game. Walk me, what is that? Everything you hear on this show comes back to one idea, proximity. I wrote the book on it, literally Proximity Pays, my bestselling book available now at proximitypage.com. Yeah.
So the I is identify the why. And so like the M is mindset. The G is goal. The A is accountability. The M is my people. And my people is people that have the same goal as you. So it's different than your regular friends and family and regular support network. It's being with people that have the same goal. And then the E is educate. And there's 2 sides to education. One is by learning. But the other one is contributing. Because when you teach someone something, as soon as you've learned it, you accelerate your action.
And this is really back to Do the Thing. This is the acronym for next step. Once you say, do the thing, okay, well, how do I do the thing? You're saying, first say, I'm game. Game to do that thing. I'm with you. And so first, okay, so we identify the why. You're basically asking people, is your why big enough to get you motivated to do the thing? Is that correct?
Yeah. And, you know, the biggest one out of all of them that everything centers around is the M, which is my people. That's the one I did my TEDx talk on a couple years ago, which is being with people with the same goal. Yeah. And then every other piece of that formula, you actually do it in a group. So that's my secret to community building is I have people do everything. So Simon Sinek talks about the I, identify the why, power of the why. I say, yes, do that. Know your why, but then tell people inside the group because now you're starting to build connection with saying why you want to do something.
Well, I assume then what you're saying that if I can talk, it's really maybe a dual thing. So if I'm identifying the why and reaching out to find other, you're saying part of it is tell people, but then find who's a magnet for that who says, wait a second, that's my why too. Close to it. Now you're starting to build your M, right? You're my people. Like, okay, we have a shared why, we have a shared purpose. Is that what you're meaning by that?
Yeah, totally.
Yep. I love it. Then you're resonating and helping together go faster. Love that.
Yeah. And then the M, which is mindset, this is my favorite one. This creates an immediate safe space in a community when you do it inside of a group, because I have people share their excuses of like, or their struggles on what gets in their way, you know? And what I found, whether I've been helping people start podcasts or go live or do video or whatever it is they wanna do, when they hear other people's excuses, they realize they're no longer alone. And this actually even goes back to my staffing company days. I was in a CEO group. With like all these guys that were like, you know, $5, $10 million businesses. And one of the guys was like, oh yeah, I feel like a really unsophisticated CEO. And I was like, what? I had no idea, you know, cuz he seemed like he had it all together and the whole thing. And so that's like the M, right? The mindset of things that got in your way. And so bringing that into any goal that you have now, you're creating like a sense of vulnerability in the group. And you do this really well inside Speakeasy, you know, and giving people that safe space to share and, you know, and talk about what's really going on because like, it's hard out there. Right. But when you're in the group with people that want the same thing, we do have the permission, you know, to be able to say what's happening. Cuz now we're gonna be able to actually like work on it more.
Yep. Love that. Okay. G, goal.
Yeah. So for, there's always like a macro goal. So, you know, you wanna build a business, you wanna write a book, you wanna do a TEDx talk. So there's some kind of macro goal. And then there's like a micro goal when I'm doing community building. So the micro goal could be, okay, I just wanna record one episode this week. Or for me, I run challenges, so I give dares and I give people like one little action to do each day. Got it.
So really the micro is, is, okay, what one step are you taking towards your bigger goal kind of thing? Like, let's bite-size it. Okay. And then obviously accountability. Is it almost like you gotta find somebody to hold you accountable or how do you teach that? Yeah.
I mean, a lot of times, like if you think about even like you do a great job with this in the referral parties, you know, in the different things you do in Speakeasy, you know, it's almost like by you being there and you're seeing what other people's goals are, you're almost building in this like sense of accountability, you know, and you're gonna be opening that up with other pods and different things that you're doing. But it's just being more intentional about like saying, hey, who wants extra support? And then the people then find each other that way. But even just by people saying what their goals are, that's like one layer, which sometimes that's enough for people and other people need more.
Right. Right. Love it. Okay. And then my people, we talked a little bit about that. Anything more to add to that is like just finding your house. Do you suggest, and that's one of your favorite ones too. So what's the magic here?
Yeah, I mean, this is like the biggest thing that a lot of people like don't, like don't do well, you know, because like there we talk about like our top 5, what is that saying? Like the surround yourself with the 5 people, you know, that can help you or whatever. But it's not based on anything other than like we have similar beliefs or whatever. When you share a goal with someone, You don't actually even have to have the same beliefs or perspectives. You could be totally different. And it's so cool. Think about that with like football or the military or like any of these things, you're gathering people that are like totally different, diverse perspectives, you know, and things like that. And so that's what I just say is just really be intentional, you know, about what your goals are and then decide what rooms to be in, what groups to be in. And then as you're creating those rooms and groups, think about it as well, because we can outgrow, you know, where we are. We want to always be expanding and seeing if we're in the right place and adding more places to achieve those goals.
I love that analogy. To me, it's almost like, you know, being a community builder, the more you niche within community, the stronger the bonds will be because you have commonalities without much there. You're more relatable to things. Like to me, you talk a lot about EO versus Speakeasy and like, like EO is okay, entrepreneurs. And I was just at my retreat with my fellow EO mates. You know, everybody's an entrepreneur. I could say they're my people because we're all kind of an entrepreneur doing stuff at a certain level.
Yeah.
But Speakeasy is also entrepreneurs and it's even more my people because it's a similar type of personality we have. And there's probably even a niche down with that. So, I mean, I think I like what you're saying about that. I think the more you can find your people drilled down, that's magic could definitely happen and educate. And I like that you added the second layer to that because I think we all intuitively know that, but I like how you sort of forced that in your teaching, which is not just Yeah, of course we're all gonna go out there and listen and learn and read books, but I think you probably push, I'm guessing you push a lot on the, the, the teaching side of things. Is that right? Or making sure you're getting in front? Yeah.
You know, it's great because, um, I noticed this and I ran a podcast challenge a couple years ago and as people were learning how to start these podcasts, they're learning all these new tools, you know, like Clipchamp or iMovie or whatever. And they're going in the group and they're teaching people how to use these other platforms. And that got them to accelerate like 100 times because now they're like the gatherer of people. Yeah. And so I I recommend everybody do that in every community that you're in. And then if you're a community builder to build that in, because the more you give people the space to contribute back to the group, you're freeing them, you know, from kind of like hiding in there.
All right. So tell me more about the playground that you're working on right now. And then I want to get into the, all these really fun events, the billion-dollar impact events that you're up to.
Yeah. You know, it's funny, is this actually got launched at my January event, uh, by actually even a few Speakeasy people helped me launch it there and they called it the Inner Circle. And I wasn't excited about the name. I don't know why, but I just wasn't ready for like an inner circle. And, uh, and then all of a sudden I started looking and seeing what I was doing with people. Like everyone's going live, they're on video, they're on podcasts, they're hosting events and everyone's just like, literally like it's doing the thing, right? We're having all this fun and we're building relationships and friendships. And then I'm like, this is a playground. And so that's basically what it is. It's like we're launching our books together. Launching our businesses. Someone has an idea and they wanna workshop it, and then I get to bring in like experts from outside. Like Jim Bunch was one of the experts that came in. He got to show us his platform. And it's like, it's just really fun to bring people in that are like doing cool stuff and then also playing with the people in the group. Yeah, I love it. It's like one of the most fun things I've, since I started was just having this space. We're not just like, we're playing in business, you know, we're experimenting, we're launching, you know, the whole thing. It's super fun.
But you're curating high-level people. So it's not an elementary playground, right? It's a big kids playground, which is part of the magic, I imagine.
Right.
Is that, I mean, maybe that's a good segue into the Billion Dollar Impact and these events that you're having right now.
Yeah. I mean, the biggest thing for anyone that's wanting to start a community is really looking at the community and asking like, what goals would be great for the community to achieve together? Or asking them, hey, what do you guys want to do? You know, and what are your, what are some of your goals? And then I think you said it earlier where like you get to even niche down deeper, you know, based on goals. And then those people find each other easier. And I think that's where a lot of community builders go wrong is they're kind of focused more on like conversations and surface-level talk. But when you're getting into like doing goals together, it's like your endorphins are going, you're getting excited, you know, you're like, you're just building deeper friendships. And so that's one of the biggest things I suggest to people is to do that. And so now I'm doing something called the Billion Dollar Impact where I'm not just like running one community, I'm like uniting communities of communities together, like nonprofits, CEO groups and mastermind groups and associations and EO groups and all the things. And we're all like, now we're all, it's like almost like a big playground.
Communities are colliding with each other. Yeah.
And it's like, cuz everyone has something the other person needs. And it's funny, the only, I did 2 interviews when I was with my staffing company and one was like this really funny like PowerPoint video where I do not have my voice yet. So if you hear it, you'll be cracking up. I talked about during COVID like all these associations we were in, BIA, ABC, I mean, BBB, whatever, all these different associations. And everyone's coming to us saying, what are we supposed to do? You know, now that the world is shutting down, I'm like, I don't know. I'm just a staffing company, you know? And so, but we have to, like, we have to find out when people are coming to us because they think we know stuff. Right. And so then I did this video basically uniting all these associations together. I'm like, we need to stand together. We got to stop operating in these silos as community builders. And that's what the Billion Dollar Impact does. Is I'm basically taking this whole thing of a shared goal up a notch and I'm like, okay, let's all have a shared goal together. You're a nonprofit, you need money. You're a mastermind, you wanna give value to your members and have something fun for them. You're an entrepreneur and you have a product and service that you wanna get visibility. And I've basically like brought all these people together and I've figured out what each person wants and needs. And like, now we're in one room for a couple hours and we're raising money while people are making money. It's super fun.
Yeah. And there's a lot of magic into that. Again, you and I could riff and talk about communities all day, but I think there's such power in that. And, you know, I want to go back to some stuff that I'm learning from talking to you. It's going back to whatever business you're in, you have a shared goal. How can you find others that have those shared goals? I think that's such a key point you're making today. And then can you build a community around that? Because if you can build a community around that shared goal, then people are starting to come together and it's the power of the numbers. And then everybody wants And now more than ever, I think with AI, all the community builders out there are excited because we are providing real people and we don't know who to trust anymore. And there's this inherent trust, it seems like when you're running a community with a good integrity and people, you know, obviously something that you and I is really important is to watch the integrity and our reputations because the community can crumble. But assuming we're being trusted by others to bring a good group together. So they don't have to do the work and curate it. So if you're sitting, listening to this and saying, well, wait a second, maybe that's a way I could do it because you're doing the hard work. You and I were talking in the green room earlier about it takes effort to build the right kind of people and to put in the room. It means we made a lot of phone calls and shook a lot of hands, you know, move people in this group, in this room, you know, try to put people in the right spots so that when another busy entrepreneur who doesn't have time to do that, they walk in there and say, Thank you for creating the space for me where I could just walk in. I know you've done all this hard work to ensure that my time is not going to be wasted. You have high-quality people and then you're benefiting from bringing all those people together. So I think part of what you and I talked about, what you're teaching in all these things is find your group, right? Find your community, build that together. Is that a lot of what you're going after? Right?
Yeah. And if you're listening and you're like, oh, I don't know if I want to start a community or like go through all of that, you can also do just a room. So that's like one of the things I love helping people do is like, it's a people party framework. And I actually already gave the formula earlier and I used this I'm Game framework and where like I help people in a room in an hour, in 2 hours, in 8 hours, however much time you want. And this is how you can create any event without overthinking, overplanning. It's like creating that space for connection in the room and, um, you know, helping people identifying their why. Helping them say what they're struggling about. And so if you're, you're like, okay, I don't wanna start a community. Well, just do an event. Say you'll do an hour event. It's a great way to bring people together and build community in the room without it being just like this, you know, one-way kind of like conversation. You're making it more interactive and fun and creating that space where people are talking together.
Okay. And I love that you said that, like they're looking at you and I are being like, okay, that's a lot of work putting all these people together. You're saying no, no. What's a good number? What's a good low number target? Like 5 people. You just get a room with 5 people that have similar interests.
Yeah. And this framework, you could use it for 2 people. You could use it for 1,000 people basically. But yeah, you start with however many people you want and you basically can run this system on anything and it builds community with the shared goal. So you're like, okay, what's the goal I wanna bring people together on? It could be like, okay, we're gonna create conversations. So that's the goal is the conversations. It could be, I wanna teach people how to do marketing or AI or mastermind. And then you're bringing, you're attracting them. Through that goal. And then when they're there in the group, it could be people you know or people you don't know, whichever way you wanna start. Sometimes it's easier to go to people that you don't know when you're doing something new. That's what the playground is. I'm like giving them my audience and they play with it until they get more confident. But basically that's when then you're creating that space of connection. You're telling them why you gathered them together around this goal. And then you're asking them why they're there. Why are you excited to be here?
Right.
And then from there they're saying, you're telling them what you've struggled with. about the goal and then you ask for them to share and then you basically run it that way. It's really fun and it's a way to bring people together easily. And that's all people care about. They want to meet people. They want to connect, you know, they don't want to hear you talking for an hour. They'd much rather talk to each other. That's why everyone comes to these rooms.
Especially with a shared interest. Yeah, absolutely. It's actually simple when you really break it down. It's just doing a little bit of work. And I think we all try so hard to do other forms of marketing and we sit behind our computers and try to build funnels and do this and do that and run ads. And you're like, well, wait a second, if you just start is a whole other approach to start to build out what you're trying to achieve and get some collaborations with people that have shared goals. And I think that's great. Before we kind of go, you know, I think you're doing something really special with the Billion Dollar Impact. And I don't know to what extent we got a chance to really explain that for those, because I know your name's getting out there. A lot of people haven't been to one of your parties. They keep hearing about them and they're really cool. So why don't you explain, if you don't mind, and if anybody's listening and you want to Maybe have Stacy host one of the parties or you want to attend one, give a quick overview.
Yeah. You know, I should, I really need to get this out because Jim Bunch helped me explain it better and it requires me having this thing, but I'll just use it with my hands. So what the party is, is there's one end where you have, you have, what is it? Okay. Oh, you have the cause, you have the cause here. And then you have people with offers here. And then you have audiences here and actually it's a Venn diagram. They all connect. And so that's all it is. It's basically like I'm bringing in world-class experts. experts and people that have really cool products and services. I'm auctioning them and then a percentage of the money goes to the featured beneficiary. And it's so fun because people are like, they're like willing to do more because it's for a good cause. So you get really great prices on things, but you also get access to things like people are creating offers that no one has access to because they're just excited to do something for the cause. And so it's a great way to meet new people. I mean, people without even buying anything, you're meeting all these really cool people in the room. People have met, gotten new clients it. And also when you buy the stuff, you're getting opportunities to get on like really cool podcasts, stages, communities, you know, like AI software, things like that.
Yeah. You're going there to learn and meet great people and have an opportunity to get an insane product. At the end of the day, let's not kid ourselves. We're all here to like buy and sell things at the end of the day. And if you could get at an insanely discounted price from the market price, you're happy. And then you even get to probably talk to the person who has that and build that relationship, plus all the other people in the room of a heavily curated room. There's a lot of upside. So, so to that, and obviously the charities and great causes there that we're all, we're all doing good out there. So I think it's remarkable how you're putting these pieces together and your circles, your Venn diagram of all 3 of those. You know, definitely hit her up. She's amazing. And thank you so much for your time today.
Thank you.
And that's a wrap from the Speakeasy Podcast. If something sparked for you, don't keep it to yourself. Share it, review it, And pass it to the one person who needs to hear this right now. Want in on the real mastermind? Tap the link in the show notes to apply. Until next time, keep scaling, stay sharp, and don't be the smartest one in the room. Hello, I've been noticing you've been following along to Inside the Speakeasy podcast, and the conversations I'm having out there resonates with you. Then I'd like to invite you to apply to learn more about becoming a member of Speakeasy.
More from Speakeasy


Audacious Expansion: Turning Life's Greatest Setbacks Into Your Biggest Breakthroughs









