A marketing platform hit performance issues with 25,000 mailboxes. The speaker compares the GTM industry to the web-development bubble and predicts a crash in the next three to six months, citing a colleague who saw the same pattern before.
I have 25,000 mailboxes in my account. Yes, the platform is slow because nobody ever tried to upload a million contacts in a CSV to our campaign. I think exactly what's happening, what has happened to the web development industry is going to happen with the go-to-market industry. Jonathan, my— the guy that's full-time with me, he's running operations at Growth Alliance. He owned a web development firm and he's like, yeah, I'm selling this. The bubble's about to pop. And then he sold his whole agency and came on board with it. And now, like a year and a half later, we're seeing almost the same effects unfold, like I think we're about 3 to 6 months away from it happening.
Mega GTM Talk #2: Spencer Tahil, Brian Ragone & Pawel Nical on Where GTM Is Headed
