Lemonlight, a video content studio, closed $1 million in new business after Growth Alliance overhauled its cold outreach with AI-driven data enrichment and real-time SDR feedback. Removing intermediaries and integrating tightly with their CRM let them move from missing Q3 targets to hitting revenue goals consistently.
Lemonlight is a global content studio. We help marketers create video content. As a B2B business, cold outreach is one of our main channels when it comes to lead generation. Before partnering with Growth Alliance, our channels were pretty inefficient and we needed to partner up with a team that could come in and modernize our entire approach by leveraging AI not only for data enrichment, but also for personalized outreach.
The Growth Alliance team establishing a strong feedback loop meant that our SDRs could share what was working and what wasn't in real time. They were also able to remove the middleman, which means we could bring up issues quicker, problems could get resolved faster, and we could improve the efficiency of our outbound processes altogether.
Previous to Q3, we were kind of struggling with meeting numbers and sales revenues, and the Growth Alliance team, they were able to implement solutions for us like a better integration with our CRM. So now I think the whole team's happy because we're hitting our revenue numbers.
Since the beginning of our partnership, the most important thing for us was ROI. Right now they have grown over 500%. They have also generated over $1 million since we started our partnership. They were well aware of the challenges that we were facing, and they were able to bring solutions to the table.
