Stacy L ChinFounder, KeepYourEquity · I get the government to write you checks

Competitive Advantage: Define Your Market's Top Players! #shorts

6 Dec 2025 · 0 min

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0:22

In this short instructional video, Stacy Chin explains how to describe the competitive landscape and articulate a competitive advantage. She advises first identifying the top three to five competitors in your market, outlining the problem each addresses, and highlighting their shortcomings. Then she recommends stating your unique value proposition and the specific innovative features that differentiate your solution, thereby positioning your offering as an improvement over existing options.

Next up is describing the competition and your competitive advantage. First, explain the competitive landscape by identifying the top 3 to 5 competitors in your space. Make sure to touch on the problem they're trying to solve, what are their downfalls, and emphasize how your innovation is an improvement. So when describing your competitive advantage, state the unique value proposition and the features that make your innovation innovative.