Stacy Chin breaks down how to write the commercialization section of an NIH SBIR grant. Start with the problem's significance, outline your Phase II work, then connect it to a go-to-market strategy. The section should justify why SBIR funding is essential for getting to market, without repeating what's already in your research strategy.
The value of the SBIR or a CTR project, expected outcomes and impact. In this section, you will want to discuss the significance of the problem you're trying to solve, summarize what you're going to do in your Phase II SBIR efforts, and explain how these efforts are aligned to your go-to-market strategy. Then you should always relate how the innovation, if successful, ties back to the problem that you're trying to solve to begin with. Now, I know that is a mouthful, so think of it this way. This section is essentially the background of your SBIR application. And should justify why SBIR funding is necessary to bring your innovation to market. Now, your research strategy should already have a very in-depth discussion of the background. So when preparing the section in your commercialization plan, you don't want to copy and paste that section in there, but rather you want to summarize and figure out a way to have it complement that in the research strategy in a more concise way, and by pivoting that narrative towards the commercialization
Applying for NIH SBIR in Jan 5, 2027? You Should Be Starting NOW. Here's why...
How to Get Invited to Apply for $305K in NSF SBIR Funding || Step-by-Step Guide
