Stacy L ChinFounder, KeepYourEquity · I get the government to write you checks

Fund Your Dream: Pre-Sales for Founders

7 Jun 2026 · 0 min

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In this segment, Stacy L. Chin explains how founders of consumer‑product startups can use crowdfunding and presale campaigns as a financing tool. She defines crowdfunding as a method where future customers fund the product in exchange for non‑equity rewards such as early access or discounts. Platforms like Kickstarter and Indiegogo are highlighted as the primary venues. The approach serves two strategic purposes: it validates market demand before large‑scale production and it supplies upfront cash that can be used to grow and scale the business.

4. Crowdfunding and presales. Crowdfunding is basically letting your future customers fund you. If you got a consumer product people are excited about, platforms like Kickstarter or Indiegogo can let you raise money in exchange for rewards or pre-orders. Not equity. You might offer early access or discounts to your early backers, which is great. And this is also a wonderful way to validate demand while getting that upfront cash you need to grow and scale.