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In this instructional segment, Stacy Chin outlines the three essential components of an R&D proposal. First, the company/team section should be a concise 1–2 page overview that lists the company, its founders, and the team members who will execute the R&D effort. Second, the broader impacts section explains the project's motivation and describes the potential societal and customer benefits if the innovation succeeds. Third, the commercialization potential section details the business plan and go‑to‑market strategy, showing how the innovation will be brought to market and generate value.

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