Stacy L ChinFounder, KeepYourEquity · I get the government to write you checks

Key Role of Business Lead

27 Jun 2025 · 0 min

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In this advisory segment, Stacy Chin emphasizes that even a part‑time business lead is valuable during Phase I of a project. A business lead helps shape the early value proposition, assess market size, and identify potential buyers, thereby signaling to reviewers a long‑term commercialization mindset rather than a focus solely on scientific publication. She notes that the business lead can be a founder with startup experience, a medtech commercialization expert, or an industry advisor, and that their presence strengthens the proposal’s commercial credibility. The segment concludes by transitioning to a discussion on consultants and advisors.

Even if they're part-time, a business lead can help shape your early value proposition, assess market size, and think through who will buy your end product. Once it works, of course. So whether it is a founder with startup experience, a medtech commercialization expert, or an industry advisor, having this person on your team in a Phase I will signal to the reviewer that you're thinking long-term for commercialization purposes, not just for a peer-reviewed scientific publication. Next, let's chat about consultants and advisors.