Stacy Chin explains how to write SBIR proposals that win. Use the SMART framework—Specific, Measurable, Attainable, Relevant, Time-bound—to set clear benchmarks. Reviewers need to see your project is actually doable.
This is so important to include in every single SBIR application because it helps to demonstrate the feasibility and potential impact of the proposed efforts if done successfully. Adding these quantitative metrics of success also gives the reviewers the confidence that your project is achievable and measurable. So when I craft these quantitative metrics of success, I want to establish clear benchmarks for success, or sometimes known as SMART metrics. And what I mean by SMART is specific, measurable, attainable, relevant, and time-bound.
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