Stacy Chin walks through how to structure an SBIR proposal so reviewers see your team can actually do the work. Define your goal, break it into experiments, list the expertise each needs, then pick people who have it. Matching skills to tasks makes reviewers confident you'll succeed.
Chapters
When preparing an SBIR application, you want to make sure your team and senior personnel are aligned with your SBIR goals and objectives. And a common question I get from many principal investigators is, who do I include as my senior personnel? And as a reviewer myself, what I am looking for in your application is whether you have all the necessary expertise and resources to carry out the proposed efforts. The first thing you want to do is understand and identify what is your SBIR goal. Next, you want to break down that goal into experiments that you want to complete in that proposal. And once you identify identify what you want to do in your application. You want to figure out what are the key expertise and skill sets that you need in order to fulfill those goals. And that's how you develop your team, by identifying those people that can meet those skill sets. This gives reviewers the confidence that you have all the necessary expertise and skill sets in order to position yourself for the best chances of success.