Stacy L ChinFounder, KeepYourEquity · I get the government to write you checks

Market Opportunity: Identify Your Target & Trends #shorts

18 Dec 2025 · 0 min

Watch on YouTube

0:24

In this concise instructional YouTube short, the presenter outlines a three‑step framework for describing a market opportunity. First, identify and define the target market. Second, quantify the market size by estimating the Total Available Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) in U.S. dollars. Finally, discuss current market trends and explain how the proposed innovation aligns with those trends, thereby demonstrating relevance and potential traction.

So the first thing you want to do is to describe the market opportunity. And to do so, you can just address the following questions: 1. What is your target market? 2. Describe the total available market, the served available market, or the serviceable obtainable market, or TAM-SAM-SOM, and estimate how big these markets are in US dollars. And finally, what are current market trends and how is your innovation aligned to those market trends?