Stacy L. Chin says SBIR Phase 2 proposals need execution details, not just ideas. Reviewers want specific experiments, quantitative metrics, decision points, and contingency plans. A strong idea alone won't win.
Chapters
Ignore this for now unless you're ready. Clear Phase 2 is ready to concentrate on building proposal that actually gets you in the game. 5, execution first evaluation. They want a real plan, not just a good idea. A strong idea is no longer enough to carry an SBIR proposal. Reviewers increasingly want to see an execution-first plan that makes real work feel concrete, structured, and credible from the start. That means clearly laying out your experiments that you will run, articulating what does success look like quantitatively, and what decision points will matter, and also how will you respond if the data doesn't Your way.