In this bilingual (English/Chinese) YouTube video, NBA star Stephen Curry and Li‑Ning Chairman Li Ning gather at Liberty National Golf Club in New York to officially launch their multi‑year partnership. The conversation celebrates the collaboration, introduces the first prototype of Curry‑branded golf shoes—soft‑leather, wing‑tip inspired, and versatile for shorts or pants—and explains the design story behind the new "Splash" logo, which incorporates Curry’s signature elements and a "higher wing" motif that symbolizes the influence both partners aim to have on the sport. Both speakers emphasize the shared values of legacy, inspiration, and family, noting how the partnership seeks to motivate young athletes worldwide. The tone is enthusiastic and celebratory, with repeated expressions of gratitude and excitement, and includes brief Chinese remarks underscoring the cross‑cultural nature of the venture.
Chapters
I'm excited to be here with Chairman Li Ning to officially launch and celebrate an amazing partnership. Finally meet you. Very nice. Finally meet you as well. Thank you so much. Great to see you too. Very, very, very exciting.
Thank you, sir.
Appreciate it. Absolutely. Absolutely. This is my uncle, Mr. Lenny. How are you doing, sir? Good. Good to see you. Thank you so much. 非常高兴能够有机会跟他合作。Very happy to see you and, you know, be a partnership together. Yeah, absolutely. I am more than excited and grateful for the opportunity to to be in business and partnership and become family. So thank you so much. We're out at Liberty National in New York having a great time. Chairman Li Ning, we are, you know, obviously celebrating the partnership, having a great time. This is my good partner in business, but on the golf course right now, so we're gonna have a great time. And Hao Chou, he just hit a great shot. Hao Chou, let's go.
Hao Chou?
Okay, let's go. Hey! Oh, nice. Thank you. Thank you. Looked good the whole way. Thank you.
Nice attempt.
Yeah. Haoqiu! These are their maiden voyage. We got the prototype Curry brand golf shoes. It's kind of dope because they're a really soft leather, and it's kind of the nice blend of the traditional golf kind of design, the wingtips that they used to wear back in the day. Pop's got the little flair though, so you can add a little— what do you want to call them? Some feathers to it. You can wear them with shorts, with pants. Dude, this is fresh out the box. No wearing. Super comfortable. Look at this guy, huh? What he does. That's what he does. Good putt, Pop. Wrong, wrong. I'm in the wrong cart. I'm in the wrong cart. That's what I like right there. Oh yeah. Oh yeah. How you doing, Colin? Dog, Blue. It's a Labradoodle. It trips me out every time though because of how real the tongue is.
Thank you.
So much fun, Sherman.
Thank you.
Thank you. That was awesome. That was awesome. I was glad. Pops, it's good stuff. I just want to say thank you so much for believing in me and my story and the ability to create something hopefully meaningful for not just now, but for years and decades to come, to inspire not just people on and off the basketball court, but around the globe to achieve their dreams. Thank you. Their best self through sports, and I 'm super excited. So thank you so much.
When you think about the spirit of what you've, you know, created with the brand, it's centered around what you have accomplished and what you stood for, and you know, inspiring greatness. You know, from a championship mindset, the attention to detail to your craft, I know that that is the same way that you've approached. the Li-Ning business and building, you know, the family and the impact of the brand. And I want to be a part of that. When we were creating the Splash logo, there was a lot of inspiration from the S, the C, from a little inspiration from my signature. And then everybody, you know, when I shoot those shots and you see that, you know, either I do that or the crowd does that, we kind of infuse that into the logo. But we called this part the higher wing, which was kind of a signal to the influence across, you know, the game. You know, how I've been able to change the game and how it's played. And that influence is kind of a really cool nod to infuse the Li-Ning logo into that higher wing position because that's what this partnership kind of resembles.
That's 20-foot bounce, huh?
It's a great idea. Absolutely. We don't talk about legacy too much because I don't let my mind wander there too, too often. But this is exactly the opportunity to cement what that means from, you know, what sports has taught us and the opportunities that it's given me throughout my life. To be able to have something that I can look back on and be extremely proud of and look ahead to what that's going to mean for the future. Thank you for giving me that opportunity because this is, this is definitely a very unique situation and something that, like I said, having a like-minded partner, somebody who's been an athlete founder that's done this for over 3 decades to be in partnership with is a dream come true.
Yeah.
Before small mouth. Great success. Thank you very much. Thank you, sir. Great, great, great.
