Behind the Scenes of a Canes NIL Commercial!!! College Athletes & Mascots
12 Oct 2026 · 0 min
0:19
The video offers a behind‑the‑scenes look at the production of a Name, Image, and Likeness (NIL) commercial for the University of Miami Hurricanes (the "Canes"). It follows college athletes and the university mascot as they film a high‑energy, rap‑style spot that promotes the brand and showcases the athletes' personalities. The creator, Stewart Cohen, captures candid moments, crew interactions, and the creative process, including a spontaneous chant where a speaker references rivalry talk, resilience, and coordinated movement likened to "FOI." The footage highlights how the athletes and mascot collaborate, the marketing intent behind NIL deals, and the informal, hype‑driven atmosphere of the shoot.
